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How Staging Benefits the BUYER

Here are some thoughts on how home staging actually benefits the BUYER, fellow stagers please feel free to add to this list.

Buy a "move in ready" home

A staged home is usually move-in ready. This means that the buyer may move in, unpack and go on with their life. By purchasing a home that has been staged, buyers can be confident that deferred maintenance has been completed, decorative changes were made with the buyer in mind, and special attention has been made to show the buyer the special features of the home that they would desire.

A professional stager will not hide issues

The professional stager will recommend to sellers that issues in the home be addressed. Should the seller not take the recommendation of the stager, as a matter of integrity, the stager will not intentionally cover up or hide the issue. We do not hang pictures over holes in walls or place rugs over stains in the carpet.

Stagers will have arranged furnishings properly

The scale and flow of furnishings are a key component in the visual success of a staged room. The professional stager carefully selects and places furnishings so the buyer can see the function of a room and so that the flow of the space is not compromised. When a buyer moves in, they can be confident in the placement of their own furnishings.

Stagers make use of awkward spaces

Some homes just have strange nooks and crannies that's purpose cannot be easily identified. The professional stager will address these spaces and give them purpose. Buyers can use this as inspiration for their own lifestyle.

Posted by Cari Pilon, RE:STYLE Home Staging on 05/19/2008 05:17 PM

Comments (19)

home staging, smart stagers, staging for buyers

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19 Comments on How Staging Benefits the BUYER

MAY

2008

Thats great, you said it well. Why don't you put a link to it with a comment on "the other blog".

I did.

Hi Cari,

Staging is very important. Have a great week. Michael A. Caruso

Thank you Micheal!!! I agree with you. You have agreat week too!

Very nicely put. I agree. Chrissie Sutherland

I think the last two points especially are beneficial for the buyer and easy for the "verify", so to speak. Great post.

It is important that we keep in mind that our reputation will follow us. If we didn't keep the buyer in mind at least to some extent, that would ruin our reputation. Word of mouth would definitely get around. Well said!

Cari,

How about:

If the buyers like the staging then they can feel really comfortable hiring the stager for some re-design work after they move in?

All so true. Comments too. We add only benefits to the sellers, buyers and Real Estate Agents as we do a complete job so that the product is the best on the market and move in ready. Stats show that 63% of the buyers out there will pay more for a move in ready house! Kym

Nicely put, thanks for such a great post. You could add how they are able to stay focused on the homes features and not be distracted by personal items if the home is still occupied

these are great tips! thanks so much for them, I will have to bookmark this!

MAY

2008

I totally agree, like I always say, we do the work so you don't have to. We just recently completed an older home and stripped off ALL the wallpaper, primed and painted, plus removed old rugs and replaced all the molding. That is A HUGE SAVINGS TO THE BUYERS

Phyllis Pafumi

Cari, really nicely said and true. Very nice counter balance to the horrible blog of the other day about deceiving buyers. HUMPFF...does a car dealer deceive you by cleaning up the car before they sell it?

Thank you all for your comments...

It gets frustrating at times to be misunderstood, I know that we as an industry, moving forward, with some STRONG voices can get this message across. Not that we don't welcome questions from those who aren't completely sure how staging and stagers can benefit them - we do! I personally love to educate anyone who will listen.

Thanks to all who added input to the list, Those were great ideas.

MAY

2008

From Christine Rae and Jan Maresh's New book...Home Staging For Dummies (Can be found on Amazon.com)...They cover a few more benefits ...of course here are a few in my own words!!

Peace of mind for the buyer, knowing that all repairs and updating is done.
Less moving challenges, can settle in faster when they dont have to worry about painting, cleaning and such...
Buyers dont have to wade through existing family and personal belongings;they can see what they are buying!

Great blog!! Last year after the home buyers association group blasted stagers for "hiding" issues I responded to them personally and then we took an opportunity to come up with buyer benefits consumer sheet you can view it here and anyone is free to use it.

Staging Benefits Buyers

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