Become The Agent of Choice. The Rest Follows!

By
Real Estate Agent with PK Real Estate Utah South UT DRE# 6541633-SA00
http://activerain.com/droplet/59z2

Become The Agent of Choice. The Rest Follows!

 

Starting out in real estate was the direction I knew was for me. Advertising and marketing for a home-builder in the past afforded an opportunity to witness excellent building standards. It also lent to discovering how important the role a real estate agent plays in a sales transaction.

 

What do you wish you had known the very first year you were in the business that cost you lost business or income? 

The biggest thing was: Prepare and then expect to be tested. Due to a background in advertising and marketing, I designed beautiful 4-color listing presentations, specifically for home owner's. I focused too much on the advertising end and not enough on marketing statistics and trends in local neighborhoods. I was sharply chastised during my first listing presentation by a savvy businesswoman who pointed that out quickly.

 

The mistake cost me that listing and many more because she owned several homes. Buyers and sellers expect nothing less than a higher level of professionalism and I missed out on an opportunity to be the agent of choice. From that point on, I fully prepare, checking all boxes necessary so buyers and sellers are able to make an informed decision to hire me.

 

 

Was there ever a time you questioned whether you had made the right choice of being a real estate agent? What events caused you to stick with it and succeed?

When first getting my license, I wanted to be an on-site salesperson. The project developer of an upscale community hired me but the new broker wanted to hand-pick his agents. He instantly disliked me.

 

Knowing I was soft-hearted and an easy target, he'd yell, berating me in front of others, trying to get me to leave. One day he went too far, I was in tears and my husband showed up, going toe-to-toe with him. 

 

That experience and a few others toughened up the emotional muscle, giving me more desire to stay in real estate. Instead of getting intimidated, I now step back, evaluate and take a breath before proceeding.  

 

After leaving on-site sales I partnered up with a fellow Realtor who had quite a bit of experience in sales. We were very successful together and that furthered the belief that I was meant to be in the real estate industry.

 

 

What are 3 things you have learned along the way that have positively affected you and helped improve your real estate business? 

1. Finding a brokerage that is upbeat, forward thinking and positively motivating is key to a productive sales environment and career.

 

2. A broker who stands behind you when issues arise, instills a higher level of confidence, knowing someone really does care beyond the numbers.

 

3. Pushing through fear creates successful outcomes and has encouraged me to thrive beyond boundaries, to be a better agent and person.

 

The real estate industry is ever-changing and evolving and I am glad to continue helping my clients realize their home dreams. A happy ending as an agent for life is my biggest goal with smiles all around, of course!

 

This is an entry to the challenge by Activerain Contests: Advice for New Agents Getting into Real Estate.

 

...............................................................

 

Buying or selling a home in southern Utah? Call me at 435.632.9374 or contact me at wanda@buynsellutah.com to help because Wanda Can!

 

A portion of every successful real estate transaction goes to Bed 'n' Biscuits to help fund Switchpoint, a local homeless shelter.

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Looking for an experienced real estate professional in southern Utah? Click here.

 

To discover sunny southern Utah for yourself, go to: www.buynsellutah.com

 

Wanda Kubat-Nerdin REALTOR Southern Utah www.buynsellutah.com

 

 

Member of the St. George Area Chamber of Commerce

I, Wanda Kubat-Nerdin at PK Real Estate Utah am responsible for my opinions expressed in this blog. Information herein is deemed to be reliable but not guaranteed and may change due to market conditions. Please do not take my pictures or artwork and use them as your own, they are my property,  Copyright ©

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. James Dray 01/31/2018 02:19 AM
Topic:
ActiveRain Community
Location:
Utah Washington County St. George
Groups:
Agents who want REFERRALS!
Selling Soulfully
REAL MOMS
Diary of a Realtor
ActiveRain Contests
Tags:
successful habits
excellent business practices
activerain contests and challenges
good business connections
being the best agent you can be
lessons learned as an agent
becoming an experienced agent
you will be tested

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Show All Comments
Rainmaker
2,848,722
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Wanda. Clearly there are bullies in real estate just like the rest of the world. Glad you got beyond that.

Jan 30, 2018 06:59 AM #1
Rainmaker
423,475
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513

In our business, we must excel in many aspects of real estate. Our experiences are paramount in shaping who we become and how effective we are. I'm glad you learned the "perfect" marketing mock-up, although important, wasn't the most essential part of our job. 

Jan 30, 2018 07:16 AM #2
Ambassador
1,929,041
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Hello Sheila Anderson, My nephew is thinking about becoming an agent and he is a soft-hearted person. I told him, he'd have to toughen up if he wants to make real estate a career. There are bullies in the world who find weaknesses and prey on them. That broker is no longer in the industry, thankfully.

Jan 30, 2018 07:39 AM #3
Ambassador
1,929,041
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Being well-versed in every aspect of real estate is required to be successful Pat Starnes, Brandon, MS. Thankfully, I learned that early on! Thank you for stopping by.

Jan 30, 2018 07:40 AM #4
Ambassador
2,665,172
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

There was a time in life I could be belittled by a yeller, but like you, I found my inner strength.  I love and whole heartedly agree with an upbeat brokerage and a broker who stands behind you.

Jan 30, 2018 10:04 PM #5
Rainmaker
2,319,128
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Wanda.

Another one I'll re-blog in a moment.  Carol Williams here you go.  On another point that broker who had you in tears is lucky.  I would suspect he would be on the ground and not toe-to-toe...  Just sayin

Jan 31, 2018 02:17 AM #6
Rainmaker
1,112,179
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

I just saw this from James' reblog. As I read this, I felt like going toe-to-toe with that nasty broker as well! Grrrrr.. 

 

Jan 31, 2018 03:13 AM #7
Rainmaker
3,293,237
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Wanda Kubat-Nerdin - Wanda Can! ,

I too saw this when James Dray re-blogged your post. Excellent advice to new agents getting into the business. Great entry into the contest. Prepare and expected to be tested.excellent advice!

Jan 31, 2018 05:01 AM #8
Ambassador
1,929,041
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

That was a hard one for me to overcome Tammy Lankford, and I now say, try me! Mty brokerage is amazing and continues to train, mentor and push me forward.

Jan 31, 2018 07:02 AM #9
Ambassador
1,929,041
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

He was very lucky James Dray! My husband used great restraint that day. Thank you so much for the re-blog!

Jan 31, 2018 07:03 AM #10
Ambassador
1,929,041
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

There are people out there who think they are entitled to treat you how they wish. He learned that is not so Kat Palmiotti

Jan 31, 2018 07:05 AM #11
Ambassador
1,929,041
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Thank you Dorie Dillard! New recruits need 'real' advice so they are able to become successful rather than giving up because it didn't come easy.

Jan 31, 2018 07:07 AM #12
Rainmaker
597,131
Laura Filip RE/MAX UTOPIA | 903-271-4978
RE/MAX UTOPIA , Serving all of Texoma - Whitesboro, TX
Your locally owned RE/MAX OFFICE

Great post on a subject that is so important. Learning that folks who yell are  those that I just stand there listen and then walk away. Although that was not always the case ... yell at me and you would get an ear full yourself and I could be louder than they were. LOL not anymore... go ahead yell all you want you are the fool for doing so. Wanda Kubat-Nerdin - Wanda Can! Looks like you are doing well in your Real Estate business it is well worth getting past those that want to belittle a person.

Feb 12, 2018 09:19 AM #13
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