Ask An Ambassador: 15 Blogging Mistakes To Avoid

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

Whether you're a brand new blogger or experienced, there are some mistakes to avoid to increase the odds your blog will make your phone ring in the right kind of way!

1.  Not knowing your audience.  Are you targeting other agents for referrals?  Local home buyers?  Home sellers?  Relocation?  2nd home?  The better your blog targetting, the better your results are likely to be.

2.  Not blogging regularly.  The more quality posts, the better your odds of being found. Find the pace that works for you.

3.  Not making yourself easy to contact.  Make sure your phone number, email, websites, etc., are clearly visible and test the links periodically. 

4.  Forgetting aesthetics.  Is your post a wall of words, tiny font, no pictures?  That's a recipe for buh-bye for many readers.

5.  Blogging inaccuracies.  If you write about a topic, make sure what you're putting out is truthful and useful.

6.  Blogging under the influence.  Whether it's a couple of sips of vino too many, or a nice roid rage because another agent or client ticked you off, it's best to wait for a calmer moment to post.  Maybe the Internet ISN'T forever, but it might be through the end of your employment life with your brokerage if you step in the doo badly enough. 

7.  Forgetting a call to action.  If you're writing to other agents, no big deal.  If you're writing for consumers, ask them to do something!  Call you, email, text, instawhatever, but reach out!

8.  Not using original content and/or photos.  There are services out there that will provide you blog posts to use.  But if you and 10,000 of your closest agent friends are all posting identical content, how much credit do you think the search bots will give you?  And don't "borrow" photos that you're not authorized to use either.  "I found it on the Internet" is NOT an acceptable source unless it's a site like pixabay.com that provides photos and ALLOWS commercial use. 

9.  Writing about homes you don't want to sell.  I used to write foreclosure market reports.  But you know what?  I don't get paid for sheriff's auctions, so I stopped writing about them.  I still track them so I know my market trends, but I'm not soliciting buyers that ONLY want to buy a foreclosure.  I also don't spend time writing about REALLY cheap houses or rentals.  I'm time constrained, so I write about what I DO want to sell:  patio homes, condos, new construction, communities that cost at least my market average price, etc.

10.  Not driving traffic where you want it.  If you've got custom IDX pages made, USE THEM.  Link out of your blog posts.  Somewhere else you want people to go?  Point 'em.

11.  Writing ONLY for the bots.  Cincinnati patio homes.  Cincinnati patio homes. Cincinnati patio homes.  There, I made the bots happy, but who would actually read that?  True, you need to get found, but what good is being indexed if your readers bounce out within two sentences?

12.  Forgetting spellcheck.  Look, some things will get through.  I'm guilty of our/are, their/there dyslexia if I'm blogging when tired, but rong riting kan meka u luk stoopid.  And who wants to hire a stupid agent?

13.  Kicking the beehive.  Maybe you enjoy fighting, but posting and brawling with other agents/consumers over politics, how much you hate (fill in the blank), etc., can be detrimental to you and your business.  I don't have so much business that I'm willing to just kick entire market segments in the teeth.

14.  Sacrificing quality for quantity.  My personal opinion, there's a limit to how much quality content any of us can produce in a given day.  For me, I make a point of one daily post.  I try to make it worthwhile to either other Rainers or my area consumers. Back to item 11, when I get found, I want it to be a positive experience for the reader. 

15.  Writing beyond your audience's attention span.  Guilty.  Probably lost a lot of readers by word 300 :)  But if you're going long, go long with a purpose and keep it engaging.

 

Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz

 

Posted by

Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

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Ambassador
534,139
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

LOL Love #6 - SO TRUE!! If I've had a glass... I stay away from all electronic devices other than my  TV... LOL

Jan 31, 2018 09:37 AM #27
Rainmaker
1,352,030
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Despite all the advice about writing long posts, I agree wholeheartedly with #15.

Long is fine - as long as it keeps moving along down the same track without being repetitious. Unfortunately, many who write long posts to please Google are writing fluff and filler. 

Jan 31, 2018 11:09 AM #28
Rainmaker
311,568
John Wiley
Jones & Co. Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Thanks for sharing these great tips.

Since I am allergic to bee stings, I avoid kicking the beehive at all costs.

Jan 31, 2018 11:15 AM #29
Rainmaker
304,503
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Giggling about #6, guilty of #2 & #15...

Jan 31, 2018 11:39 AM #30
Rainmaker
332,044
Jenna Dixon
DRA Homes | Cobb County Real Estate - Marietta, GA
Empowers You With a Better Real Estate Experience

I often go too long. Web pages with too many words and blog posts that go on for days. When I write for other agents, I don't really care about the length. For the consumer, I try to give them what they want at the top of the page and satisfy their immediate needs...the bots will read til the end 

Also, yes to #9! I don't want to deal with rentals or renters so I have scrubbed those words from my vocabulary. Did I just say rentals or renters? Ugh, I hope no one finds me.

Jan 31, 2018 01:51 PM #31
Rainmaker
38,521
David Wright
Benchmark Realty, LLC - Brentwood, TN
Real Estate Refined

Liz and Bill this is a great list for blogging! I wish I could post original content on a daily basis. My blogging is intensive with in-depth research and the short story that goes with it. My Yoast keeps slapping me with red dots if write less than 300 words per post and not using original key words which by this time has to be long tail phrases. I digress. Great article.

Jan 31, 2018 01:51 PM #32
Rainmaker
146,181
Mary Jo Quay
Remax Results - Minneapolis, MN

All good points.  Agents who spend too much time alone tend to write for themselves.  Hello out there!  People are consistent. If they are argumentative in a blog, I'm guessing that's how they are. Unhappy with life. There are lots of things to complain about, but I'd rather hear a solution.

Jan 31, 2018 04:00 PM #33
Rainer
207,419
Chris Lima
Atlantic Shores Realty Expertise - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

Great points.  I have bookmarked for future reference.  NEVER get a BUI(blogging under the influence)!

Jan 31, 2018 04:47 PM #34
Rainmaker
135,106
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

I am still having problems with blogging consistently. I am guilty of that one. Thank you for the list of things to avoid.

Jan 31, 2018 07:41 PM #35
Rainmaker
287,611
Jill Murty, Realtor - Orange County, CA
PREA Realty - Laguna Niguel, CA

These are really good points to keep in mind!  Thanks for the timely reminder.

Jan 31, 2018 11:49 PM #36
Rainmaker
1,112,118
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

You have no idea how itchy I was to correct the "rong riting kan meka u luk stoopid" line. I'm thinking, "where's the edit button?"

Good list of things not to do!

 

Feb 01, 2018 03:45 AM #37
Rainmaker
926,441
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Good morning, Liz & Bill!

These are all excellent points.  I do have to get more consistent with my blogging.

Brigita

Feb 01, 2018 05:47 AM #38
Rainmaker
376,425
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

Well said, and the spelling was spot on.  Your posts are always very well done with good info I really can use. 

Feb 01, 2018 06:37 AM #39
Rainmaker
381,370
Mitch Muller - Charlotte NC Real Estate
ProStead Realty Charlotte, NC CRS CDPE mitch@prostead.com - Charlotte, NC
Certified Residential Specialist

Great Tip on Pixabay Bliz! Always educating to read your articles!

Feb 01, 2018 12:47 PM #40
Rainmaker
733,774
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Number 2 ---- If I could jsut stay on the wagon....(see that just there....left it for you!)

Feb 01, 2018 02:07 PM #41
Rainmaker
1,434,858
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Some very good points here. In this day and age the one that should be the easiest to avoid is spelling!

Feb 02, 2018 06:09 AM #42
Rainmaker
253,224
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Great pointers, Liz and Bill.  I am mostly posting market trend updates, but need to get out more for local lifestyle and events. But I do see the difference in SEO when I don't blog and when I do!

Feb 04, 2018 08:25 PM #43
Rainer
6,666
Kathryn Messina
Real Estate 360 Now - Lynnfield, MA
Real estate agent in the greater New England area

Great post! I think these are excellent tips for a new blogger. 

Feb 05, 2018 11:48 AM #44
Rainmaker
263,764
Dan Derito
Success! Real Estate - Brockton, MA

Thanks for compiling these tips. They are all good points.

Feb 08, 2018 07:19 PM #45
Rainmaker
856,578
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent list. There are so many times when it's tempting to get on a soap box, but it's not wise in the end.  Be positive and write with a purpose!

Feb 09, 2018 02:53 PM #46
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