Special offer

Build a Better Slogan, Tagline, or Brand

By
Real Estate Agent with Front Gate Real Estate Broker 11085

One of my 2018 goals is to enhance my Internet presence. Today I decided to work on a tagline or motto. 

 

I did a quick online search for "slogan generator" and entered the typical words like "real estate", "home", and "home ownership".

 

I wanted the slogan to focus on the consumer, not on me or my qualifications. After all, it isn't about me, it's about THEM.

 

 

After a few attempts, I decided these three variations best fit my desired objective:

 

Let's Build a Better Future Through Home Ownership

Building The Future Together With Home Ownership

The Better Way to Home Ownership

 

I then created a Facebook header using Ribbet to make the collage and add my slogan. This is the finished product:

Build a Better Future With Home Ownership collage

Naturally, this is for my business page. What suggestions for improvement do you have? I thought about using sunrise or sunset photos, or home pics. 

 

And of course, I thought about "Selling Mississippi".

 

What do you think? Your creative comments are welcome!

 

 

~Pat

 

 

Comments(31)

Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

You are the local insider for your community... show your buyers the way home Pat Starnes, Brandon, MS . Give them the local tour, roll out the red carpet for the best UX.

Jan 30, 2018 07:35 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

                    

                            Thank you Pat Starnes, Brandon, MS 

Feb 03, 2018 05:48 PM
Peter Mohylsky, Destin BeachPro
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

The slogan generator is an Interesting idea.  I need to check it out.  Thanks for sharing.

Feb 04, 2018 04:11 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good mornng, Pat Starnes, Brandon, MS great job with your slogan... perfect....

Feb 04, 2018 04:21 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Pat. I think you nailed a good one and enjoyed reading about your process.

Feb 04, 2018 05:46 AM
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

You state that it's not about me, but about them.

I agree with that.

But I don't think the three pictures you show have anything to do with "them". 

I think it should be something like a young couple with a baby looking at their new home and maybe you in the background with a caring smile on your face knowing that you are helping them create a bright future in their new home.

Maybe something about planting roots raising a family.  

Something about dreams.  Or the future is now.

Or "own your future"

or "build to own your future"

Feb 04, 2018 06:46 AM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Great post!  I can see why Kathy chose it this week to highlight!

Feb 04, 2018 07:28 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Words are hard, also think how it works with SEO for you as well so you get found. I have been using Selling The Main Line for a while, but recently have focused on using Tredyffrin Easttown Realtor, I also combine the two on videos as well. I searched the other day on Google and I am on the front page for Tredyffrin Easttown Realtor just behind Zillow and Realtor.com. 

Feb 04, 2018 07:44 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Pat

I like the emotionality that your tag line generates. I need to give some more thoughts to mine.

Jeff

Feb 04, 2018 08:29 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Phooey - my silly computer only shows me about the top 1/4 of your creation.

Feb 04, 2018 09:15 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

I'm stuck on the word "building" .... makes me think of new construction. If you don't specialize in new construction I wouldn't use build or building.

I like Tim Maitski's suggestion of using the word "own".  I also agree with his suggestions on the pics. The three you have shown don't balance well together. I think you should be in the middle and the two outside pics should be homes or yards with happy buyers.

Front Gate Realty caught my eye and I thought maybe something about gateway to a happier future or gateway to your future home.

Feb 04, 2018 09:37 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Hi Pat, I like the advice you have received, both adding the YOUR, and the home photo suggestion. 

Feb 04, 2018 09:39 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Kathy Streib - Thanks so much for featuring this post in your Sunday round-up!

Peter Mohylsky - I already like your slogan!

Feb 04, 2018 11:49 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Tim Maitski - Thanks for the suggestions. I'm really not good at this kind of thing so I appreciate the input. I need to find more suitable photos and that should take it to the next level.

Feb 04, 2018 11:52 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Sharon Tara - I felt the same way about the word "building". I do specialize in new construction but I don't want the public to think I only work with new home buyers, because I work with first time buyers as well as move up purchasers. My company logo includes a "gate" in the graphic so that could play into the photos as well. Thanks for the suggestions and for taking time to reply.

Feb 04, 2018 11:57 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Pat Starnes, Brandon, MS, you received some great suggestion from Tim and Sharon. I wouldn't use the word Build or Building. It would be nice if you can get a picture with your clients in front of  a home. 

Feb 05, 2018 08:35 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

You could so something like "your gateway to home ownership."

do you only work with buyers?

Feb 05, 2018 10:32 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Beth Atalay - I'm reworking the header using new photos and text. I have photos with clients to choose from.

Debbie Gartner - I work with buyers and sellers, so I'd like to attract both.

Feb 05, 2018 11:43 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Taking all the suggestions to heart, this is the revised header:

Home Ownership Header

Feb 05, 2018 12:37 PM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Pat, I think you came up with a great slogan.

I will look into the slogan generator.

Feb 06, 2018 05:42 PM