Marketing Winners, Losers, and the Future: Challenge for February 2018

By
Real Estate Agent with Solutions Real Estate CalBRE License #01490977
http://activerain.com/droplet/59DZ

Marketing Winners, Losers, and the Future:

Your February 2018 Challenge

 

We all know how essential marketing is for success in our business, whether its lead generation, or marketing ourselves, our services, or our listings. Some things we do work well and yield results we want and expect…hopefully most of them.

 

Farming postcardBut sometimes our marketing efforts are a bust for some reason, with money and/or time spent with limited or no results. It’s a good learning experience, but a tough one, and maybe costly.

 

There are 3 parts to this marketing challenge, with 2000 points as your reward for sharing your experiences.

 

PART 1 - THE LOSER:

Share a print or online marketing strategy you implemented in the past that did not work for some reason. Maybe it was a small goof, or perhaps a big one! Tell us what you did, and what happened, or didn’t.

 

Why do you think it did not work? Why did you not have the success you hoped for? Tell us what you spent, and what you got in return, if anything. Was this a one-time effort or did you work it for a while?  Got a visual we can learn from?

 

PART 2 - WINNERS:

Here you get to brag about an on-going marketing strategy that is, and has been, working well for you. Bet you have a lot of things in this category!

 

Provide some specifics about your success:

 

When was it implemented?

Describe what you are doing.

Who is your target audience?

What does it cost, if you don’t mind sharing?

What results are you getting?

 

It would be great to see a sample visual (so we can offer our congratulations and maybe mimic you!!), as well as hear other information to understand your success.

 

PART 3 - THE FUTURE:

Happy Birthday cardIn this part please share a marketing strategy that is new for you and being implemented in 2018, along with the relevant details (e.g., cost, target audience, specifics about what you are doing and where). It might be new and unique, or perhaps it’s back to the basics for you.

 

Or you can share your thoughts about a new marketing effort you are considering and why, with some details.

 

Maybe it’s a modification to something already in your arsenal that you believe will improve the your results.

 

Once again if you can share a visual that would be great. We’d love to see it and cheer you on.

 

RULES:

Of course there are some guidelines to follow:

 

1. You must complete all 3 parts to get your 2000 bonus points. Participants will be shared with AR no later than March 2nd, and hopefully your points will be awarded within a week.

 

2. You must include at least 1 original visual. It can be a photo, a graph, a video or an infographic (if you can share a visual in each part, that’s even better for us to learn from).

 

3. Your post should be 400 - 500 words. I won't be counting, but to cover the topic well this shouldn't be a problem.

 

4. Post a working link to your masterpiece in the comments section of this post.

 

5. Your challenge begins immediately and you must complete your article and post your link by 11:59 ActiveRain time (Pacific Time) on February 28th.

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Rainmaker
1,628,832
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Jeff - Here is my entry. Note: I have been in Austin for Winter Meetings and having technical probelms at the Hotel. Please let me know if I need to improve it for the submission. Thank you.

Patricia

Loser - Winner - Future

Feb 09, 2018 08:52 PM #84
Ambassador
3,446,267
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Patricia Feager 

Thanks for taking time from your busy schedule to share with us!! Hope the meetings are going well!

Enjoy your weekend!

Jeff

Feb 09, 2018 10:21 PM #85
Rainmaker
2,843,210
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Jeff. Well I thought about it and I completed it. Thank you for hosting the challenge:

http://activerain.com/blogsview/5170046/dancing-in-the-dark------marketing?show_share=1

Feb 10, 2018 05:58 AM #86
Rainmaker
532,374
Carla Freund
Keller Williams Preferred Realty - Apex, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Jeff Dowler here you go. I hope my marketing plan is helpful to others.http://activerain.com/blogsview/5169908/marketing-winners--losers--and-the-future-feb-2018-challege

Feb 10, 2018 06:37 AM #87
Ambassador
3,446,267
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Sheila Anderson 

Thanks for sharing your thoughts. I look forward to reading what you have to say!

Enjoy your weekend!

Jeff

Feb 10, 2018 08:28 AM #88
Ambassador
3,446,267
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Carla Freund 

So glad you are participating and sharing your thoughts on marketing. I look forward to reading what you had to say!

Jeff

Feb 10, 2018 08:36 AM #89
Rainmaker
1,061,951
Lorrie Semler, REALTOR® in the Dallas area. Call/text 972-416-3417
United Real Estate - Addison, TX
Real Service. Real Results. Real Estate

I hope someone can learn from my "loser" mistake. 

Here's my contribution.

 

Feb 10, 2018 08:37 AM #90
Rainmaker
2,557,377
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Jeff here is my contribution to a great challenge......Winners & Losers.... have a great weekend, Endre

Feb 10, 2018 05:40 PM #91
Ambassador
3,446,267
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Lorrie Semler, REALTOR® in the Dallas area. Call/text 972-416-3417  Thanks! I'm glad you were willing to share. We can ALL always learn something!

Jeff

Feb 10, 2018 10:12 PM #92
Ambassador
3,446,267
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hey Endre Barath, Jr. 

I caught your post before seeing the link here! Thanks for a great entry!

Have a wonderful weekend!

Jeff

Feb 10, 2018 10:13 PM #93
Ambassador
2,344,901
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Here you go, Jeff! Thank you for hosting this one - I've seen some great information from some sharp AR superstars!

Innovation Comes from Trial & Error

Feb 11, 2018 03:23 PM #94
Ambassador
3,446,267
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Debe Maxwell, CRS 

Thanks for a wonderful entry. So glad you were able to share so we can all learn!

Jeff

Feb 11, 2018 08:45 PM #95
Rainmaker
1,809,953
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I am learning a lot from this contest, thanks for hosting it.  Here is my entry:

All About Brian England - Marketing 2018

Feb 12, 2018 05:13 AM #96
Rainer
387,773
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Jeff,

Interesting ideas.

Feb 13, 2018 09:36 PM #97
Ambassador
3,446,267
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Brian England 

I hope you didn't give up on me - I did see you had an entry but missed making a comment here! And I am off to check out your post, too!

Jeff

Feb 17, 2018 05:48 PM #98
Ambassador
1,474,121
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi there Jeff, here's our entry. Thanks for hosting this one...we know it's a lot of work. D 


The losers, winners, and the future - our marketing. 

Feb 18, 2018 08:01 AM #99
Ambassador
3,446,267
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Dörte Engel  - thanks for stopping in. There have been many great entries, with more to come! Will you be sharing something?

Jeff

Feb 18, 2018 08:06 AM #100
Ambassador
3,446,267
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Debb Janes EcoBroker and Bernie Stea JD 

Great, thanks for sharing your thoughts. I'm off to read them now.

Enjoy your Sunday!

Jeff

Feb 18, 2018 08:07 AM #101
Rainmaker
2,724,024
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

Here's My Entry Jeff:

Winners, Losers and Future Marketing

Feb 19, 2018 04:14 AM #102
Ambassador
3,446,267
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 

Thanks for your entry in the marketing challenge. I'm off to read and comment!

Jeff

Feb 19, 2018 07:03 AM #103
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