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Don't Forget to Sell the Lifestyle

By
Real Estate Agent with Coldwell Banker 69190

Homes for Sale in Lake Carolina  Everyone knows that when it comes to selling a home that there is certain information that you can always expect and you should indeed always include. Price, square footage, number of bedrooms & baths, and of course any nice additional features that set the home apart or make it a catch. This is all wonderful info that will help a buyer decide if this is a home that they want to look into further.

  But remember that many buyers will purchase a home based on an emotional connection. So what about the lifestyle that comes with the home? This should not be overlooked in an effort to make that connection.

 

Homes for Sale in Lake CarolinaIf a home is on a dirt road with no neighbors, then it is private. Let the buyer pictures themselves enjoying a morning cup of coffee on the back porch while listening to the birds sing. Or a beverage in the evening while grilling out with friends and no worries about nosy onlookers from next door.

 Maybe the home is in a golf cart friendly community with schools right inside the neighborhood where you can pick up the little ones and swing by a playground on the way home. Or grab a slushy from a passing food truck that knows exactly when school lets out. The fact of the matter is that the lifestyle attached to the home can often help sell a listing just as much as the home itself. So don't overlook the lifestyle, instead use it to your benefit.

 

Comments (9)

Joyce Marsh
Joyce Marsh Real Estate LLC - Daytona Beach, FL
Joyce Marsh Homes

Buyers buy lifestyle that's a fact.  I always promote the lifestyle as well as the home and property. Good advice.

Feb 01, 2018 02:06 PM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Absolutely true!  I try to paint a picture because too often the verbiage in the MLS is nothing more than a recitation of facts, which are already in the listing. 

Feb 01, 2018 04:29 PM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Congratulations!!!  You have been featured in Bananatude!!

Feb 01, 2018 07:51 PM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning JL. I loved the title and the post was even better. It is always about the lifestyle.

Feb 02, 2018 06:39 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Jl so true - often times it's lifestyle/community buyers are looking for first - and then they pick out the home. Great post!

Feb 02, 2018 08:55 AM
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

Joyce - It certainly works.

 

Susan - Facts are great but the feelings really make things happen. Thank you so much for the feature.

 

Sheila - Thank you so much. Lifestyle is a great way to push a listing over the top.

 

Anna Banana - That has truly been my experience many times.

Feb 02, 2018 10:14 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

That is a huge part of my marketing.  But once in a while I slip and get away from selling that tranquility that comes with the water view.  Thanks for reminding me how important it is.

Feb 02, 2018 11:32 AM
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

Tammy - No problem, thanks for stopping in.

Feb 02, 2018 12:10 PM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

What great tips. It's why we include a lifestyle video with all of our listings. It really helps to transport the viewer and evoke an emotional response. D 

Feb 03, 2018 08:15 AM
JL Boney, III

That is a great idea. Good luck out there.

Feb 03, 2018 10:01 AM