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Using Your Client Testimonials

By
Home Stager with Prudential Ambassador / Ross Designs, LLC

Soliciting client testimonials is a fantastic investment of time in your business. This is a great opportunity to learn from some of your main or new clients what they think of your work, what their hot button is, and use that as an advertisement to earn new clients.

One great way to utilize your client testimonials is to put together a sheet of them and distribute with other marketing materials at presentations.  Here is my latest example:

I typically include this with a copy of my flier designed for agents to use in their listing packet, a general article I wrote about Staging, and a tip sheet with a few bullet points for agents to use when describing Home Staging to their clients.

And of course include testimonials on websites, AR profiles, etc. Anywhere you can fit them it!

Posted by

Ross Designs Is Omaha's Full Service Home Staging Company, Dedicated To Supporting The Real Estate Industry!

 Omaha Area Board of Realtors (OABR) and Women's Council Of Realtors (WCR) Affiliate Member. 

Incorporated in 2004, Ross Designs stages 150-200 homes every year. Owner Occupied and Vacant Staging Programs, Color Consultations for Existing and New Construction, Holiday Decor Design and Implementation, and Odor Removal Services.

Call anytime at 402-490-3244

Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Tori- Documentation beats conversation! We have ours printed on our brochures and I also blog them. I like the look of yours. Katerina

May 19, 2008 02:45 PM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Testimonials are powerful Tori. I started asking for them just after the sale. People are happy to give them.

May 19, 2008 02:46 PM
Jean Powers
Kane & Associates call 510.908.9002 - Alameda, CA
CRS,e-PRO,HAFA,SFR Broker, Northern California

Tori, testimonials are a great tool to use in all marketing! My clients have always given me a great testimonial

May 19, 2008 02:53 PM
Amy Prouty
Home Staging - Keno, YN

If people don't offer, do you ask for them?  If so how?

May 19, 2008 04:55 PM
* Rate A Home
Rate A Home - Saugatuck, MI

Tori, no stronger sales tool then great testimonials! Good post.

May 19, 2008 05:08 PM
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging

I written several posts about this as well!  Good job -- it is invaluable to your business. 

This has been featured in the Group, "Real World Home Staging for Newbies"

May 19, 2008 11:53 PM
Tori Lynn Wallitsch
Prudential Ambassador / Ross Designs, LLC - Omaha, NE

Karen - thanks for the feature!  I am honored.

Duane, Jean, Wayne & Katerina - thanks for sharing!  Testimonials are one of the best tools to earn business in a competitive environment. 

Amy - simply ask!  If you feel a little funny about it, you can send email requests or a brief phone request and just say something like, "I am working on gathering client testimonials to use in my marketing materials.  Do you mind giving me a brief statement that I can use?"  Then use only the best ones you receive. Don't be offended if you don't get one from every client you ask; some people don't want their name to be used publicly. Good luck!

May 20, 2008 12:16 AM
Kym Hough
www.Staged-to-Sell - Danville, CA
Staged to Sell East Bay - Danville, CA

Thanks for the reminder. I need to put them back in my marketing and update them. I have lots and need to show that I do. Kym

May 20, 2008 03:00 AM
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Excellent idea!  We use them on our marketing materials as well, although I admit we  do not have a printed page exclusive to testimonial.  Great idea!

May 20, 2008 12:37 PM
Tori Lynn Wallitsch
Prudential Ambassador / Ross Designs, LLC - Omaha, NE

David - I bet you have some great testimonials, too!

Kym & Melissa -- I am sure that you both have some stellar testimonials.  My inspiration for creating a separate sheet with them was the presentation I gave this morning to many new (new-to-me) agents.  I really wanted them to see what other successful agents in town have to say about me and my services. I thought that would be more powerful than just tooting my own horn.

May 20, 2008 02:49 PM
Hope Designs
Hope Designs - Bolton, ON
Hope Designs, Toronto’s Award Winning Home Staging

Hi Tori Lynn: great idea, thanks for showing us your example, I'm going to go back and re-ask those Realtors and home owners I have not gotten testimonials from.

May 20, 2008 02:55 PM