Marketing that didn't work.

By
Real Estate Agent with RE/MAX Centre Realtors
http://activerain.com/droplet/59Hx

This is my entry for the February contest .

Marketing that didnt work.

When I first started in real estate I used to farm some neighborhoods by knocking on doors and if they answered the door I would give them my business card. Most people were not home. I would only go in the mornings and when the weather was good. I did not just go to one neighborhhod. I went to many subdivisions. I did not get any business from this activity because I did not go to the same community. I should have been consistent. 

I got my CRS soon after I got my license.

. We receive a magazine with a template for newsletter that we can personalize print and distribute .

I printed 5000 copies of the enwsletter at Staples and thought I would leave one at each house.

I also hired a person to help me .

The first neighborhhod we went to has about 400 townhomes. We left the newsletters in the door in the morning when it was sunny . It rained heavily in a couple of hours . All the newsletters must have got wet.

We went to another neigborhood of condos and distributed. I recived a call from the condo president in the afternoon saying , '  no soliciting'. It happened in another community as well.

I did not have any luck with this idea so stopped doing it.I realized I should mail out newsletters or post cards instead of dropping them off at the door.

Marketing that worked. 

I used to host open houses all the time. I welcomed the neighbors . Sellers were happy that I would hold open houses . I got listings and buyers from name recognition because I advertised my open houses in newspapers. I have not held an open house in two years because there have been some incidents at open houses . I will hold an open house if sellers want me to do so but will make sure someone else is with me. 

I do my marketing online these days and that does not cost me money. Active rain is a great place to post listings and market reports. Our posts remain online forever. Just this morning while I was writing this post I received a call from a person looking for a fixer upper. 

Those who do not have a rainmaker account should consider it. Your posts will be read by consumers not just by active rain memebrs.

Future marketing plans.

I do not have too many plans to change anything. I will continue what I am doing. I might do videos . I have only used realbird and animoto to do slide show videos.

 

 

 

 

Posted by

When you read about events please check the year for the event as some people find information a year later and think it is for that year. . The posts remain online even after the event.

Gita Bantwal is a Realtor with RE/MAX Centre Realtors in Bucks County, a Northern suburb of Philadelphia. You can view 1000s of listings on her web site www.GitaBantwal.com

 

She can be reached at 215-343-8200x124 or direct 215-275-8491 or via email gita01@aol.com

If you would like a FREE MARKET EVALUATION OF YOUR HOME IN PHILADELPHIA, BUCKS or MONTGOMERY COUNTY call me at 2152758491

 Gita specializes in Active adult communities and is a Seniors Real Estate Specialist. She holds the ABR designation (Accredited Buyers Representative) and specializes in selling to first time buyers as well as move up buyers.Gita also hold the CRS designation , Certified Residential Specialist and the CDPE designation as well. Information about real estate market is deemed to be correct but is subject to errors and omissions and should be verified independently.. Opinion expressed by me or others  in my post and comments is not to be construed to be  legal advice.I am licensed in Pa. Check real estate laws in your state as they may be different than in Pa.

IF YOU WOULD LIKE TO SUBSCRIBE TO MY BLOG         CLICK HERE   OR EMAIL ME AT Gita01@aol.com

 

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Rainmaker
3,825,101
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Alexandra, it did not work because I was not consistent 

Feb 07, 2018 03:32 AM #9
Rainmaker
3,825,101
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Grant, thank you 

Feb 07, 2018 03:32 AM #10
Rainmaker
3,825,101
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Debbie, thank you.

Feb 07, 2018 03:33 AM #11
Rainmaker
3,825,101
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Sharon, I have had a similar experience.

Feb 07, 2018 03:34 AM #12
Rainmaker
3,825,101
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Jeff, thank you.

Feb 07, 2018 03:35 AM #13
Rainmaker
3,825,101
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Debbie, I do not go door knocking now.

Feb 07, 2018 03:35 AM #14
Rainmaker
4,053,952
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Gita.  These were valuable (and some costly) lessons that are part of the way we grow in this business.

Feb 07, 2018 05:29 AM #15
Rainmaker
7,176
Lane Yates
Yates Realty Inc. - Charlotte, NC
Lake Norman NC Homes & Charlotte NC Homes

Hi Gita,

What you have mentioned above is so true. We hardly do mailers and we never door knock as the ROI is virtually unmeasurable. Video, now that's another story. We have sold lots of luxury homes using video since 2005. If you use video, the bar is much higher these days as far as quality, etc. But it works. 

Here's one of our latest videos, this is using drone. 

Feel free to ping back if you have any video questions. 

Best of luck. 

Lane

 

Feb 08, 2018 01:59 PM #16
Rainmaker
3,825,101
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Gabe, thank you for reading.

Feb 08, 2018 03:28 PM #17
Rainmaker
3,825,101
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Lane, thank you for the comment.

Feb 08, 2018 03:28 PM #18
Rainmaker
2,300,089
Rebecca Gaujot
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

The communities here do not allow solicitation and if you door knock, they would report you...this has happened.  I've never gone door to door, newsletters is probably the better way to go :)

Feb 08, 2018 05:49 PM #19
Rainmaker
3,825,101
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Rebecca, I agree.

Feb 09, 2018 04:34 AM #20
Rainmaker
4,073,497
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Gita Bantwal all markets are different and all agents market differently....do what you are comfortable with and what works best for you...

Feb 17, 2018 02:40 AM #21
Rainmaker
3,825,101
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Barbara, thank you.

Feb 17, 2018 04:44 AM #22
Rainmaker
604,821
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

As you mention consistency is key. So you need to believe in what you are doing or else you won't keep it up and then it will fail.

Feb 17, 2018 05:52 AM #23
Rainmaker
3,825,101
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Trudy, I agree 

Feb 17, 2018 08:33 AM #24
Ambassador
3,450,396
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Gita

I read this before when I got your entry for the challenge but came back to see it again when I saw Carol featured it.

Jeff

Feb 17, 2018 10:54 PM #25
Rainmaker
3,825,101
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Jeff, thank you. I did not know Carol featured it.

Feb 18, 2018 02:45 AM #26
Rainmaker
1,329,569
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

Gita, thank you for sharing your experience. You likely saved a lot of agents time and money. 

Feb 18, 2018 09:00 AM #27
Rainmaker
3,825,101
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Mike, thank you for the comment.

Feb 18, 2018 12:33 PM #28
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Rainmaker
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Gita Bantwal

REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
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