An old Chinese proverb says “One Picture Worth Ten Thousand Words”. However when selling a house, well constructed ads and sentences can be just as valuable. Here’s how we use word pictures to sell your Portsmouth, NH house.
Think for a moment about some of the real estate ads you’ve read recently. Do they all sound alike,? For example, do they overuse tired words and phrases like: “won’t last long”, “motivated seller wants to move soon”, and others. What do words like these say to you as a home buyer? They say nothing to me and do not make me want to explore that home further.
Now contrast the usual ad with one that reads like this: Headline: “Dynamic Woodland-view Ranch” followed by this copy:“Rural-area serenity goes with this custom residence nicely set on two acres. This large, well-maintained home matches all your needs in one package. 4 bedrooms, 3 baths. The attraction is immediate when you approach this home via its private drive. For a real get-away, you have the advantage of the main-level master suite with jetted tub. If you are looking for a way to live truly “green,” the workable, practical fireplace provides a way to keep the thermostat turned to low.”
Read more at New Hampshire Maine Real Estate