Oh, When Will We Learn - It's All About THEM?

By
Real Estate Agent with www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 228209
http://activerain.com/droplet/5b7Q

Oh, When Will We Learn - It's All About Me THEM? 

 

Stop the self-promotionBefore building a new website back in the day, I checked out, probably hundreds of real estate websites, and also took an informal poll from several of my then, current clients, former clients and friends pertaining to functionality and content of websites.  One sweet client of mine actually sat down with me one day and showed me what he loved about real estate sites and what he didn't like about them.  

One of the common ingredients on most of the sites that he disliked was the front-and-center self-promotion.  For the most part, the others that I polled said the same thing.  They responded that they weren't looking for the agent's productivity numbers, nor how good they think they are at what they do, nor how good their firm was--nothing about the author was of interest to them during their initial searches.  They all said that they could learn about the site owner/author in the 'about' section of the website--when and if they were ready to contact someone

 


 

 

 

BraggingCorinne Guest, Managing Broker recently posed a question in Q&A about agents boasting about their firm's productivity.  This is the same message that I'm now hearing from the consumer as well.  

Hmmm...that sent me on a mission to check my own site once again to see just what was front-and-center there; thankfully, nothing too self-promoting!  Then, I decided to check the in-page analytics of my 'main' website to investigate the visitors' clicking patterns.  Sure enough--they were looking primarily for homes, neighborhood information, buyer and seller information and local events.  Of course there are other areas that the clicked but, those were the primary navigational buttons and links that they used.

 

The 'About' button was ranked far lower than any of them.  That told me, not that they didn't care to find out who owned the site but, other things are more important to the consumer than I am. It also gave me some good blogging fodder - to post the top articles read in 2017 on my main website!


My own self-re-evaluation revealed that I've been guilty of self-promotion as far as my team goes. What's funny is that my team is such a wonderful support group and I am so proud of them, I want to shout it from the mountaintops! However, I realized that perhaps I come across as boastful within those posts as well and I need to curb that a bit myself!


I am my sunshine...Often, it seems, I notice this self-promotion in everything that I read.  We find this all the time in posts and articles that people write all over the Internet--not just by agents either:  "I'm the best at ___."  "I have the most ___."  "I'm a top producer."  It reminds me of elementary school when the children would proclaim, "My mama told me that I was the best ___!"  

Well, my mama taught me not to 'brag' and to give - give, give, give! And, she certainly never told me I was 'best' at ANYTHING! I also grew up in a generation of NO participation trophies! But, I digress...

 

Do writers REALLY believe that readers are incapable of seeing through their boastfulness?  Do they really not understand that self-promotion is viewed as incredibly offensive by their readers?  Surely they realize how truly negative their 'all about me' attitude is viewed, not only by the consumer but, by their peers as well.  I'm certainly not saying to never share a tidbit or two about 'you,' nor were my friends and clients saying that - just be judicious about it!


When your life's mission is to help others, people can actually feel the sincerity--they just know the difference.  
Testimonials
This holds true in everything we do--when working with others, building our websites and participating in social media.  Even on ActiveRain--we're here to share our knowledge, learn from others and BUILD a community--not self-promoteLet your actual client online testimonials speak for themselves. 

 

In my humble opinion, self-promotion = self destruction. This business is all about THEM, not us!

 

© Debe Maxwell | The Maxwell House Group | CharlotteBroker@icloud.com |Oh, When Will We Learn -  It's All About THEM?

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Corinne Guest, Managing Broker 02/13/2018 04:51 AM
  2. Gabe Sanders 02/22/2018 11:40 PM
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Rainmaker
326,406
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Debe, what a great point you make.

People do not buy products or services, they are looking for solutions to their needs.

Feb 14, 2018 06:04 AM #71
Rainmaker
2,248,585
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

People have to get IT...whatever it is and have answered "what its in it for me"

Feb 14, 2018 07:40 AM #72
Rainmaker
1,293,327
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Debe, excellent points made in your post and congratulations on your feature! I'm late to the party haha. I think a benefit of not making it about us is we end up naturally connecting with the right clients because we're being genuine. It doesn't come down to selling ourselves at that point and I'd much rather work with clients I have a relationship with than just a transaction with. 

Feb 14, 2018 08:39 AM #73
Rainmaker
1,123,042
Jane Peters
Home Jane Realty - Los Angeles, CA
Connecting you to the L.A. real estate market

Well said, Debe. Potential clients are are only interested in what you can do for them and can definitely see through all the bragging. 

Feb 14, 2018 12:55 PM #74
Rainmaker
478,785
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Very well said Debe, amazing how many people still don't get this!

Feb 14, 2018 01:24 PM #75
Rainmaker
1,372,683
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

As they point out when teaching direct marketing techniques - all potential customers and clients are tuned in to one station: WIFM. What's in it for me?

If they don't see that - you've lost them.

Feb 14, 2018 03:02 PM #76
Rainmaker
1,338,419
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Congrats on this article and the well deserved feature.... but don't let it go to your head!

Feb 14, 2018 07:18 PM #77
Rainmaker
736,992
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Amen. I'm not about awards and plaques. I'm about helping Buyers and Sellers with the largest financial event in their lives...but it the first time or the 5th time. 

Let them smile, invite me to their new home to show me how they have settled in, share  glass of wine....that's my reward. 

Thanks for the great post Debe Maxwell, CRS ....now, I think I need a referesher course in the analytics of how to know where people are going on my website. 

Feb 16, 2018 03:19 AM #78
Rainmaker
868,671
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you for your insights and review of your site.  I find it interesting that buyers and sometimes sellers don't research their agent enough to know who and what they are getting in selling what is often their largest asset.  At least know how long someone has been in the business!  I'm off to do my own research.  Thanks again! 

Feb 16, 2018 08:13 AM #79
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

That is exactly right, John Wiley and the clients that I discussed this with agree wholeheartedly too! 

Feb 17, 2018 09:29 PM #80
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

That's right, Richie Alan Naggar - and sometimes we fail to 'get it' by slipping up and talking about us. Reign it in, I say! 

Feb 17, 2018 09:31 PM #81
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you so much, Amanda S. Davidson. I'm even later to the party than you were! LOL It's been a crazy, busy week and I've barely had time to hit AR like I like to!

I so agree with you - the relationship is what matters...always! Those who have read our blogs before reaching out to us always seem to be perfect fits, don't they? I love that!

Feb 17, 2018 09:34 PM #82
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I wonder how some of the boastful ones get business - I swear I think they pay the clients sometimes! LOL

I hope you're having a great weekend, Jane Peters! And, yes, I have to get on that https thing this weekend. I replaced my computer and have been overwhelemed with technology this week. Why not add one more thing, right?! 

Feb 17, 2018 09:35 PM #83
Ambassador
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you, marti garaughty! I agree - they never learn and I just don't get it either! Hope you're doing well!

Feb 17, 2018 09:36 PM #84
Ambassador
2,440,967
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Those direct marketing instructors are spot-on, Marte Cliff! I know when I'm searching for something online, I'm not looking for the person selling it until I'm ready to buy! If it's all about them on the front page, I move on to the next vendor.

Hope you're having a great weekend, Marte!

Feb 17, 2018 09:40 PM #85
Ambassador
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

LOL Great point, Georgie Hunter R(S) 58089! Touché!

Have a fabulous weekend!

Feb 17, 2018 09:40 PM #86
Ambassador
2,440,967
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you so much, Thom Abbott! Google analytics, silly! I also have Clicky Analytics and use that more often - it's right on my site and very user-friendly.

Hugs!

Feb 17, 2018 09:42 PM #87
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I heard about this in a class and decided to enlist my 'tech' clients - we have fun with it, Jan Green! What is funny is that many of them knew almost about as much about my site and I never once knew they had visited it! None of them said they felt like mine was missing 'about me' topics on the first page and they did all say that they notice when a website is all about the author. They all said they are put-off by it and move-on. 

So, I decided to read my own and be very critical - I don't think I failed the test but, I found some tweaks that needed to be made. They are right, it IS all about them! 

And, I'm always amazed that the cosumer just 'accepts' the first person that they find - they're not as critical as our clients, are they?!

Have a great weekend, Jan!

Feb 17, 2018 09:47 PM #88
Rainmaker
2,710,151
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

ME ME ME is not what clients want to hear !

Feb 23, 2018 05:49 AM #89
Rainmaker
2,421,770
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Debe Maxwell, CRS I am so glad that Gabe Sanders reblogged this one as I (somehow) missed it the first time around!

As Sally K. & David L. Hanson commented ....me, me, me is not what clients want to hear!

Feb 23, 2018 06:36 PM #90
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