One of the sites where we have a profile sent out an email today prompting us to answer a question posed by a marketer. Here is the question.
"I speak to a lot of Realtors and brokers every week. Most are closing 20-40 transactions/year, while some others close 80-100+. What makes these higher closers more 'successful' - is it a certain approach, work ethic, tools/resources? Definitely interested in hearing what you guys think!"
We're fairly certain the individual who asked the question has a lead generating system he hopes to sell.
Here is our answer to the question.
Why do you think the number of transactions translates into success? That's a more interesting question to me, Mark. To some agents, 20-40 transactions a year is a respectable number of transactions to manage, and at the same time, deliver excellent customer service - always our priority. Everyone is on their own path, and success is quite subjective.
It was also quite interesting to read the variety of responses. Naturally, there was the usual chest beating, "I'm the greatest and do 100 plus a year, no problem." However, most who responded suggests it takes a team to close more than 40 transactions a year - and still have a life.
In my opinion, our goal should be focused on the quality of service we provide, rather than the number of sales notches we have on our belts. Plus, our own desire to spend time with family and friends factors in to our business choices.
More importantly, since we have great respect for our peers in Active Rain, we're curious to hear your take on the question. In addition, do you think it's possible to be a top producer and still have plenty of time to enjoy your life?