Don't Be The Listing They Talk About For All The Wrong Reasons

By
Home Stager with Sharon Tara Transformations

" There's no such thing as bad publicity. "

 

Would you consider this a true statement? Is all publicity good for business?

 

"The only thing worse than being talked about,

is not being talked about."   Oscar Wilde

 

Certainly in some professions it may be true.  In Hollywood and in Washington publicity used to be the stepping stone to success...getting all the attention they could until their name became a household word. The more attention the better.

Today not so much.

There are many high profile people out there today praying that they don't see their name next in the headlines.

 

In the real estate business your reputation is everything. Bad publicity has never been a good thing for an agent. Negative feedback has never been a good thing for real estate listings. Recovering from either is not easy and very costly.

Home buyers are an unforgiving bunch...quick to pass judgment. They focus on every aspect of your home's condition and appearance.

It's very common for buyers to nickname homes as they search for the one of their dreams.

 

Many times these nicknames are negative...

 

Redneck Rustic

Man Cave

1980's Horror

The What's That Smell  House

Crime Scene

 

As a seller, you have very little time, and only one chance to impress buyers, before their attention turns to the next listing, and then the next one after that.

 

 

Being the one that buyers (and other agents) are talking about is only a good thing if what they are saying is positive.

Will your listing be the one they applaud with high praise or will it be the one they remember with their eyes rolling up as they make fun of it to others.

You don't want to be the "what were they thinking?"  listing.  

You want to be the listing they can't stop thinking about. 

 

Preparing and presenting your house PRIOR to listing

will guarantee the best results!

 

Don't be the listing they talk about for all the wrong reasons. 

 

Here is my free

 Room-by-Room Guide for Creating Visual & Emotional Appeal

 

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Maureen Bray Portland OR Home Stager ~ Room Solutions Staging 02/12/2018 10:26 AM
  2. Ginger Harper 02/12/2018 01:37 PM
  3. Debbie Reynolds 02/15/2018 08:43 PM
  4. Bob Crane 02/15/2018 10:56 PM
Topic:
Home Selling
Groups:
Realtors®
Home Staging
New Hampshire - Real Estate and Life in The Granite State!
Advice for Sellers
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Tags:
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Rainmaker
1,927,005
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Carol Williams  Yes there is.  We seem to be seeing plenty examples of it lately.

Patricia Feager  Thank you! Yes, the smoke and mirror homes reveal themselves and don't fool everybody. I feel bad for the ones who don't realize it in time.

Kathy Streib  Oh wouldn't you and I have a field day naming homes. LOL

Goran Utvic  It's the worst....especially for people with scent sensitivity. I turn right around and exit. I won't put myself through it.

 

 

 

Feb 13, 2018 01:14 PM #39
Rainmaker
1,927,005
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Mary Jo Quay  I appreciate you taking the time to share your experience. The responses you quote are pretty rude. Sounds like those agents were not very professional.

You did a good job replying to them...not sure they deserved a reply. Shows your professionalism for taking the time to do so.

God bless you for taking on the distressed properties. It can't be easy. 

I agree with you that constructive feedback is valuable and insulting the homeowners is wrong.

Negative nicknames are going to happen, whether expressed out loud or just thought in the minds of buyers as they move on to another listing. 

Feb 13, 2018 01:25 PM #40
Rainmaker
1,927,005
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Endre Barath, Jr.  Do the best for your clients. If you suggest things that could improve their odds and the sellers don't follow that advice....you did the best you could.

Sham Reddy  Bad publicity is still capable of  making people rich these days, but I don't think it rings true in real estate at all.

John Wiley  That's where buyers can find good deals. If they are willing to make the effort and the bones of the home are good it could be a great deal for them because most buyers won't put in the time and effort. Price the sellers end up getting will usually reflect condition of the home.

Brian England  You know how much I advocate prep and presentation PRIOR to listing. I can't say it enough.

Amanda S. Davidson  It's really hard to get past a bad smell and make an offer. I'm sure it happens but I would think not for someone actually planning to live in the home. Maybe someone planning to flip it???

 

 

Feb 13, 2018 01:34 PM #41
Rainmaker
1,927,005
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Ben DeHaven  My husband was looking through mls pics last night and he found a listing with a picture of a bathroom with what looks like animal poop on the tile floor. I don't know for sure what it is, but it sure looks like poop. Whatever it is, why would the agent take a pic of it?????

Feb 13, 2018 01:36 PM #42
Rainmaker
1,927,005
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Beth Atalay  It's amazing how long the names stick, isn't it? I still remember some of them from when I was looking at homes 5 years ago too.

Sheila Anderson  "Funny, clever and on point".... exactly what I strive for!  Thank you!

JL Boney, III  It makes you wonder doesn't it.  Everyone is wondering "what is wrong with that house that it just can't sell???"

Mary Hutchison, SRES, ABR  Those impressions stick and stick for a long time. Really no recovering once they have seen it and named it.

Feb 13, 2018 01:40 PM #43
Rainer
388,473
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Sharon,

If you are the owner of THAT house & cannot do anything about it, you will have to make it up with price.

Feb 13, 2018 07:02 PM #44
Rainmaker
856,628
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post! It's so key to have a great first impression instead of being named "red neck rustic!"  While an agent is unlocking the door, buyers are looking at their first impression.  Make it a good one!

Feb 13, 2018 09:44 PM #45
Rainmaker
2,643,900
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Many times whispers become shouts when there is something "different" about a listing...yicks !

Feb 14, 2018 04:16 AM #46
Ambassador
1,475,719
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hahaha, I really like this one and it reminds me how many of our buyer clients do nickname a house. Creepy downstairs house, dirty carpet house, tractor green dining room house....

Feb 14, 2018 06:43 AM #47
Rainmaker
535,044
Carla Freund
Keller Williams Preferred Realty - Apex, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Many of my clients would nick name houses. There were some pretty funny ones.

Feb 14, 2018 07:28 PM #48
Rainmaker
1,927,005
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Dörte Engel  Exactly! It's one or the other...preparation or price. Can't avoid one and still get the other!

Jan Green  Years ago I was house hunting with my agent and the listing agent was late arriving at a showing. Standing at the front door and looking around I decided I didn't even want to waste my time going inside. We left and she contacted the agent to say we wouldn't be there.

Sally K. & David L. Hanson  If you haven't already written a post on the topic of whispers becoming shouts you SHOULD! Love that!

Debb Janes EcoBroker and Bernie Stea JD  Exactly...they can be pretty funny to look back at now, but pretty serious and unfortunate problem for the sellers who could have avoided being in that position.

Carla Freund  They usually are pretty funny. What it cost the sellers is not so funny. No laughing matter. Oh well....live and learn!

 

 

 

Feb 15, 2018 02:36 PM #49
Ambassador
3,490,358
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

My buyers do nickname the houses and the names are often not very flattering. The winning house does get flattering name though.

Feb 15, 2018 08:42 PM #50
Ambassador
3,214,521
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Good post, yes we all have seen homes that earn a nickname, will be sharing this post.

Feb 15, 2018 10:54 PM #51
Rainmaker
1,927,005
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Debbie Reynolds  The chosen one is how I nicknamed the one I liked best.

Even in a sellers' market (maybe more so) you still have to go through some dogs to find a beauty.

Bob Crane  Thanks for the reblog. I appreciate it!

Feb 16, 2018 06:46 AM #52
Rainmaker
1,323,456
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Actually my clients & I do name the houses so that they can remember them. Sometimes the names are not so nice as you mentioned. It's not that much work to do some staging to have your home show it's best.

Feb 16, 2018 01:41 PM #53
Rainmaker
603,974
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

This post is so true, we need to help our sellers prepare before we allow photographers through.

Feb 17, 2018 05:43 AM #54
Rainmaker
3,344,516
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sharon, over the years it is amazing to show homes that leave a bad taste in your mouth, and wonder what that listing agent did for their Seller.   Some do nothing but stick the sign in the ground.

Feb 17, 2018 07:09 AM #55
Rainmaker
1,927,005
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Lyn Sims  It's sometimes so obvious that it's pure neglect and laziness. I don't know how they can expect buyers to be at all interested.

Nick & Trudy Vandekar, 610-203-4543  Too often I'm called in and told the photographer is scheduled for the next day. I've actually had a few cases of the photos being taken later that same day. Agents should be advising sellers to be 100% show ready prior to listing it whenever possible. 

Joan Cox That's what I love about AR....very few "stick a sign in the ground" agents here!

Feb 17, 2018 02:34 PM #56
Ambassador
3,450,119
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Sharon

This is so true!! And I had to laugh, recalling a time many years ago back in New England when my wife and I were house hunting. We were down in the family room on the lower level with our agent and heard someone walk in upstairs. It was an agent and she declared, quite loudly, "what's that smell?!" And she was right  - there was quite an odor in the house when you walked in.

And then there was the "psychedelic" house we saw in Mineapolis - literally every room was painted a different, and bright, color, and the majority of the rooms all had shag carpet, in mostly visit colors - lime green, orange, none of which matched the walls. Truly an amazing property - we did NOT buy it.

Jeff

Feb 19, 2018 06:28 PM #57
Rainmaker
1,927,005
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Jeff Dowler One of the more interesting aspects of the real estate business...all the bizarre houses that are out there. Some are really head scratchers!

Feb 20, 2018 06:59 AM #58
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Sharon Tara

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