Writing blog posts have become a blessing for marketing open house events. It is surprising to me that there are so many agents who do not blog about their open house events, especially since the majority of buyers start their home search on Google.
Doesn't it make sense to post several days in advance of the open house? Every week, starting on Thursday, I write posts about our open house events that are scheduled for Saturday and Sunday.
My blog post for yesterday’s open house had a title of "open house Feb 11 franklin ma" as an example. This is what a buyer would most likely write in the search box to find out what open house events are scheduled for that day. It looks like I was right because it resulted in 16 people visiting, with several having interest.
An open house is as successful as the marketing created for that event. The more eyes on the marketing, the greater the chance of a busy open house. There was a steady flow, and our open house events are for no more than 1.5 hours.
Everyone signs in, and follow up phone calls are made to those who do not have buyer agents. Our sign in sheets ask that question.
So, if you want to know how to find new business without spending a lot of money, have an open house event and make it an “event.”
Just a thought for the moment….