Most agents and brokers hire us to do two things:
1. Listing marketing, coming soon marketing
2. SEO and blogging
That is followed up by social media managing, branding, graphics, logos, e-books, funnels, lead magnets and landing pages...
Now for SEO- that is the long game.
If you don't have the patience to play the game, don't even start.
We had one client who wanted SEO and he started to complain after only 2 weeks of us only working for 10 hours a week on his brand new website, that was not even optimized, that he was not getting any traffic to his website!
That was a train wreck waiting to happen. This guy was not going to understand SEO or the value of it... it was better to just shake virtual hands and part our ways.
SEO can take months and years to get you to page one. Sometimes I can get you to page one in days and weeks. Sometimes in hours.
But that does not mean you will get a flood of traffic either.
Patience is the key to SEO.
The more narrow your niche, the faster you will get to page one but the fewer people you will find there. That is why it is so important to do LSI, latent semantic indexing, using all kinds of different variations of your keywords, synonyms, etc.
Here is one of our clients in a very specialized niche. She just received one of the most coveted positions from Google, which is the "rich snippets":
She is all over page one for a very important long tail keyword phrase that will bring her business in the long haul.
For her more general keyword in her niche, she holds the #1 spot on Google on page one even above the very high authority sites in this niche. She is competing against nationwide websites in this niche.
Here she is even on top of the google map!!! Love it!!!
So now that the vas have done an amazing job on her blog and website, the next step is to set up the long form content to become so valuable people will optin to get the lead magnet she is offering.
These then become her leads which she will nurture. Because in this niche, planning is very important, people start their research well in advance of a move.
Now, the main thing is this did not happen overnight. We have been working with her for 1.5 years. Driving traffic is our next step once the funnel is tested and proved to not have any techie issues.
Onward and upward!