When Marketing In This Sellers' Market One May Feel Robotic

Reblogger Katerina Gasset
Services for Real Estate Pros with Get It Done For Me Virtual Services

Barbara Todaro knows her marketing. 


What she does which sets her above her competitors in her market is work every day full time in marketing. 

When agents are solo they don't and won't take the time to do online and offline marketing correctly and most of them will not invest the money into their business in order to have the same success as Barbara is having. 


She sets her team apart because she is willing to pay more for customer aquisition in time and money than her competitors. 


There is an important lesson to be learned here. 


You can read the comments on her blog page to see the back and forth with some SEO guys. The same thing happened to me when I was marketing on line for short sales back in 2007, 2008, 2009, and 2010. 


But I will save that post for another day. 


Right now I wanted to give Barbara Todaro kudos for all she is doing right! 

Original content by Barbara Todaro 104763

Do you run a Google search every week to see where you stand in relation to others who may be using similar or the same keyword phrases as you?  We’re listing agents, and I do those searches.

I don’t write 3,000 word blog posts, but I have 7 of 10 titles on the first page of the SERP for Free Market Analysis in Franklin MA and everything above the fold for Free Market Analysis in Marlborough MA.  The competition online in my area, for the keywords I use, is almost non-existent. 

In Franklin, my consistent posting has pushed one agent to the back of the bus, and he previously had 3 on the first page.  No longer!!! 

Consistent participation online and offline is what directs business our way. We have listings, and more are coming. I’m online every day on 6 separate sites, and offline I mail 10,000 postcards every month.  I don’t expect anyone else will be competing with those offline mailing numbers. It’s risky business in this tough market, if you are not already branded.

All one can do in this extreme sellers’ market is to continue to work every day.  There are days when I feel like a robot. The routine is carved in stone, and I don’t miss a beat.

It’s called commitment and good work ethic. My routine begins every day with a heavy workout at the YMCA in Franklin MA. When I don’t start my day with a workout, it’s a void that creates havoc within my mind because it’s always part of my thought process.  The same would result if I didn’t post every day….pure havoc. 

Routines are an important part of how I work and stay healthy. I have personal time set aside on certain days every week, and that keeps me sane, so I can continue to work consistently.

We will successfully ride out this storm, but many will not.  Money runs out quickly and eventually the dead weight in our industry will fall to the wayside. I’ve seen this happen many times in the past, and we all know history repeats itself in the real estate business.

Survivors, hang in there…. Better days are coming….In a few years!


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038



Exclusive Marketing Agent for The Todaro Team


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                               All Rights Reserved

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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Thank you so much Katerina Gasset for the reblog... I'm humbled, for sure.... and greatly appreciate you kind words.... the SEO guy didn't rattle me.... I know my phone rings when most others in this area are on a wing and prayer and do neither online marketing or spend money to make the phone ring.... 

Feb 20, 2018 02:48 AM #1
Joyce Marsh, Daytona Beach Florida
Premier Sotheby's International Realty - Daytona Beach, FL
Luxury Real Estate Broker and Interior Designer

Katerina, This is a great choice for a reblog. It’s important to adjust the sails if you’re marketing efforts aren’t bringing results. 

Feb 20, 2018 02:54 AM #2
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