Realogy announced this morning that they will be sending their entire listings inventory to Trulia.com and Google base for national syndication. This is the first time that Realogy, who owns Century 21, ERA and Coldwell Banker to name a few, will be actively allowing sites like Trulia to display and promote their properties.
Here is a quote from the press release: "Our announced distributed listing strategy follows an intense study of advantages...This serves as a milestone in our strategy to maximize the advantages of the Web for the benefit of our franchisees..."
Alex Perriello, the President and CEO of Realogy said in the same article," From the http://Google.com and http://Trulia.com Web Sites, consumers will be linked to the brand sites where they can learn more about individual properties, communitites and the home-buying process. Home sellers will maturally benefit from the additional marketing exposure for their properties."
This is awesome news for everyone involved. Last year Realogy did a study with Trulia under their ERA brand. the results were awesome, Trulia delivered 15% of ERA's total web traffic - WOW, that is really cool. Just 2 weeks ago we announced the Keller Williams launch, and now this.
So you may be asking why? Why should they go to Trulia to search for homes. The idea is that the consumer is already doing research on-line, they are already going from site to site. If they arrive on your site, perform a search and are dissatisfied with the sign-up process or the results, they will likely leave and go on to the next site. With Trulia, if the consumer leaves, you still have an opportunity to get them back, why? Because your listings are still in the same results they are looking through. So if in your market area, you have 20% of the inventory, or even just 5 listings, the moment the consumer comes to trulia, they still have a chance to find your other listings again. Plus Trulia offers SEO benefits, market data, and a great bunch of tools for Brokers to use on their sites. We have even more good things coming out - that I cannot talk about :( YET!
So to all of the C21, ERA and Coldwell Banker agents who read this - welcome! and I'll be in Vegas! See you there! Please looks me up in the Trulia booth!
Here is the full article link: http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070302005110&newsLang=en
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