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Call of the Day…”We like your mailing and want you to list our condo”

By
Real Estate Agent with ZOOM Realty Group

Call of the Day…”We like your mailing and want you to list our condo”

 

INTRODUCTION

 

The call came in late one afternoon a couple weeks after I sent a mailing to an area where I had listed a condo for sale. The caller was a man who stated that he and his wife had received my mailing and liked what they saw so they wanted me to list their condo for sale.

 

BACKGROUND

 

Before going into real estate, I was a loan officer then a mortgage broker and one of my customers was an out of state investor for whom I refinanced a property. The transaction went well and after it was concluded I did not expect any further business since he was out of state. I was wrong.

 

About a year later he sent an email asking if I knew a good Realtor who could rent his property for him. At the time I was studying for my State real estate license exam so had to refer him out but let him know that I would soon be licensed.

 

A couple years later he contacted me to list his condo for sale, I sent the mailing and the caller contacted me as a result of it.

 

ONE LISTING LED TO ANOTHER 

 

That weekend I met with the caller and his wife at the office and we talked in detail. The condo was a second home that they rarely had time to use so they wanted to sell it. They liked the fact that I had another listing in the area and knew the neighborhood and local market well so we continued our discussion at the condo. They offered a tour of the condo and complex and decided to move forward with listing it. We drew up a very short list of fix up for sale items they needed to complete before it was put on the market and met the next week to finalize and sign the listing agreement.

 

ALMOST TOO GOOD TO BE TRUE.

 

The sellers were a pleasure to work with and as soon as the minimal repairs were done, the listing went live in the MLS. The unit showed well and, even though we were in our slow season, an offer came in, the sellers liked it and, even though it was subject to the buyer selling their current property, the sellers accepted it.

 

Things moved right along until the buyer’s agent called to say the sale of the buyer’s property fell through and requested escrow release. The agent stated that as soon as the buyer’s property sold, they would re-ignite the contract for my sellers’ property. To say we were all disappointed would be an understatement.

 

ALL’S WELL THAT ENDS WELL

 

The buyer’s agent was great to work with and in just a few days had that property under contract again, closed the deal and, as promised, re-ignited the contract with my sellers. We closed just a couple weeks later than originally anticipated thanks to that agent’s hard work and effort and the sellers’ understanding and willingness to delay the closing to accommodate the buyer’s situation.

 

I loved this transaction from beginning to end since it had it all…

 

who would have thought that a transaction I did as a mortgage broker would lead to the customer contacting me later for real estate needs?

 

And that, in the course of marketing that listing, my mailing would result in another listing?

 

And that the buyer’s agent would be lucky enough to have a solid, well qualified buyer and I would be lucky enough to have great sellers who were flexible and easy to work with?

 

It was one of my favorite transactions and probably always will be.

 

 

Posted by

Diana Zaccaro, PA

Broker Associate

"Your Coastal Connection for Cocoa Beach and the Brevard County Beaches"

Direct: 321.537.7855  - DianaZaccaro@gmail.com

 ZOOM Realty Group

  

 

Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Great job, Diane. 

Mar 01, 2018 09:30 AM
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Aren't you glad you kept on touching that prospect until he became a client?

Mar 01, 2018 11:41 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Good marketing has paid excellent dividends for you, Diane.  Here's to a very successful 2018.

Mar 01, 2018 04:54 PM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Great transaction! I resembles one recently that fall apart, had a back-up buyer that fell into place and closed a couple of weeks later than initially scheduled. Those postcards work. I sent out a time-change reminder one year and got a listing from it. You never know, so do whatever it takes. Good for you!

Mar 01, 2018 07:36 PM
Diana Zaccaro Broker Associate
ZOOM Realty Group - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Laura Cerrano 

Thanks, Laura! And you are so right about having to work on a case by case basis!

Mar 01, 2018 08:05 PM
Diana Zaccaro Broker Associate
ZOOM Realty Group - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

William Feela 

Exactly! It is always a nice surprise to get a response from your marketing and know that it interested someone enough to work with you!

Mar 01, 2018 08:06 PM
Diana Zaccaro Broker Associate
ZOOM Realty Group - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Barbara Todaro 

Barbara,

Your comment said it all! There is nothing I can add...I would be preaching to the choir! Thanks!

Mar 01, 2018 08:08 PM
Diana Zaccaro Broker Associate
ZOOM Realty Group - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Carol Williams 

Carol,

Communication was and is definitely key in all successful transactions and we had extremely good communication all the way around. Everyone was open and honest when the bump in the road hit and I think that helped keep the deal alive.

When I think of this transaction and the way one thing led to another, it reminds me of dominos where you touch one and it sets off a chain reaction of all of them falling.

 

Mar 01, 2018 08:12 PM
Diana Zaccaro Broker Associate
ZOOM Realty Group - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Lottie Kendall 

Thanks, Lottie!

 

Mar 01, 2018 08:14 PM
Diana Zaccaro Broker Associate
ZOOM Realty Group - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Elva Branson-Lee 

Elva, Absolutely and it's hard to believe that the last transaction started because of a mortgage customer I had over 10 years ago!

Mar 01, 2018 08:15 PM
Diana Zaccaro Broker Associate
ZOOM Realty Group - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Myrl Jeffcoat 

Thanks, Myrl! Marketing is always an uphill battle but the reward when it works is priceless. All the best to you in 2018! 

 

Mar 01, 2018 08:17 PM
Diana Zaccaro Broker Associate
ZOOM Realty Group - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Pat Starnes, Brandon, MS 

Thanks, Pat! Real estate is definitely not for the faint of heart with all the twists and turns our transactions can take. Direct mail can and does work so it's just a matter of revising and updating your materials when needed. All the best in 2018.

Mar 01, 2018 08:22 PM
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Our industry is definitely not for the faint of heart Diana Zaccaro your diligence and professionalism brought this deal all together!

Mar 02, 2018 07:12 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Diana

That's a great story. Congrats on the success to all involved. You just never know where things will lead and when, and it's important, I think, to not make assumptions about relationships not being of value.

Jeff

Mar 07, 2018 08:36 PM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Diana, that was a job well done!!

It was a great encouragement for us.

Thanks for sharing.

Mar 08, 2018 01:15 PM
Diana Zaccaro Broker Associate
ZOOM Realty Group - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Lisa Von Domek 

 

Thanks, Lisa!

Mar 08, 2018 09:48 PM
Diana Zaccaro Broker Associate
ZOOM Realty Group - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Jeff Dowler 

Hi Jeff,

You are so right...it still amazes me how one thing led to another and I have learned to assume that ALL relationships are of value and that value sometimes shows up when you least expect it. Thanks!

Diana

Mar 08, 2018 09:52 PM
Diana Zaccaro Broker Associate
ZOOM Realty Group - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

John Wiley 

Thanks, John! The buyer's agent was easy to work with and was open and honest when the bump in the road occurred which was really encouraging to me and all parties concerned.

 

Mar 08, 2018 09:58 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Diana,

Sometimes the stars align & sometimes you nudge them to do so.

Mar 09, 2018 09:27 PM
Diana Zaccaro Broker Associate
ZOOM Realty Group - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

@Dorte Engel

I never thought of it that way but you are right! I like the way you think!

Mar 10, 2018 09:30 PM