Technology, it is here, it is changing and is it setting itself up for a Real Estate war? Real estate companies are scampering to build their own technology to face off against the likes the Zillow where they take our listings and sell the leads from our listings to other agents willing to pay for it.
Here comes the big companies turning from real estate companies to technology companies. Not a week goes by when a consumer does not ask about the future of real estate. People ask if it will go the way of travel agents or manual lockboxes. (wait, i still use manual lockboxes on some homes)
Here is the way many see others see it. Technology is great, it is here, it is changing and growing. The problem with technology is there is so many ways to interpret the data, many consumers are more confused than ever. There is this companies way, there is that companies meaning of what the data means. There is this agents and that agents opinion of what data means.
One of the issues with data, is it is void of emotion, but causes extreme emotion in those who need it most. At the end of the day, what is missing is the experienced real estate agent who can interpret said data. Read and satisfy consumer emotion.
Real estate is not all black and white, it is filled with gray. Computers can not read or satisfy emotion. Then there is comfort. It soothes the soul of buyers and sellers while limiting stress.
Technology will continue to improve, but so will the need for hands on agents willing and able to provide personal service. There is the time between finding a home, seeing a home and making that offer. What it takes to get that offer approved. What it takes to get the mortgage approved. Then more gray, like the home inspection. The appraisal. Automation is not perfect and far from it.
I welcome new technology in real estate and look forward to it. I use it as a tool to help me do my job. Others look at it as a tool to do less. While wide nets will catch many consumers, all you have to do i talk to those whose homes did not sell, the expireds... Then talk to those buyers who purchases fell through. They have a common thread in what is missing.... That is service...
Provide great service. Make consumers happy. They tell the world and a real estate company built on referrals thrives in their own niche of the real estate world.
The MOST IMPORTANT message is to share with every consumer that my philosophy is simple, provide more personal and professional service to guide clients through each step of the buying or selling process. All Agents are not created equal and every buyer or seller should take the time to hire the BEST not just the biggest. Those that hire me, find a dedication like no other.
To CONTACT Scott Godzyk please call 603.661.2121 or EMAIL: Sctprop@aol.com .
About the Author: Scott Godzyk is the Owner/Broker of the Godzyk Real Estate Services in Manchester NH. Proud to be locally owned and operated with 32 years of experience, Scott is a leading Agent for Listing and Selling Homes in this area.We are Full Time Agents ready to serve all of your Real Estate needs. Servicing Hillsborough, Rockingham, Merrimack and Belknap counties.