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YouTube Thursdays - Branding YOU as the Local Expert

By
Industry Observer with Nature As Neighbors

YouTube Thursdays - 

 

Be sure to Subscribe to our group - 

 

 

Do you have the pulse of your community niche(s)?  You should.  Video is a great vessel for owning a marketplace. Schools, major employers, restaurants, parks, neighborhoods, businesses, and people come to life via videos. 


The benefits of Community Video Marketing : 

 

Buyers: People find you because of your library of videos introducing them to the communities, neighborhoods, businesses and people in your market.  Who can compete with the true community expert?  Exactly. 

 

Sellers: Potential sellers also want the local expert selling their property. If you’re the one who brings the community and neighborhoods to life, they’ll find you. If you can do that for a community, imagine what you can do when marketing a listing? Exactly. 

 

BombBomb featured an article showcasing some videographer/realtors they felt were worth mentioning. I chose several of them to give you some examples and hopefully, get the creative juices flowing. 

 

Here’s Dana Green in Lafayette, California. She did a series of videos about  local schools - and does a good job incorporating her services into the mix. We noticed she did the same intro for all of the area schools videos ( a big timesaver).  For those of you who are camera shy,  Dana doesn’t appear on camera at all  - just a photo and contact information at the end of the video. There goes that excuse! 

 

 

We enjoyed watching this one from Anne Jones and Marguerite Martin from Tacoma, Washington. It's as short and sweet visit to a local coffee shop. Can't you nearly smell the coffee? 

 

 

Raziel Unger does a nice series of videos featuring the various neighborhoods where he sells homes. We like the professional, yet laid back style - and the short length of his videos. 

 

Posted by


Debb Janes  Bernie Stea
Brokers/REALTORS®
Call or Text 360-608-4900

We help buyers and sellers in Camas, Washougal, Brush Prairie/Hockinson, Salmon Creek, Felida, and other Vancouver, Washington Areas. 


We bring our passion for nature and beautiful environments to Real Estate. Multigenerational and family estates, country land and homes, and small farmsteads are our speciality.


We agree with our clients, "The true luxury of rural living is having elbowroom for the soul.

 

Comments(37)

Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Excuses excuses...we have had a lot going on and this slips on the "to do"list but this will be the year we get it DONE ! 

Mar 09, 2018 03:54 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

I appreciate the examples you shared. It helps me see how to present the message.

Keep your posts on video coming.

Mar 09, 2018 04:03 AM
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By Real - Alexandria, VA
Alexandria Virginia Homes For Sale

Debb and Bernie, these are great examples. I really like Raziel's community video, bookmarked your post so that I can come back to it. Can't thank you enough for your YouTube Thursdays series, you've really helped me learn more about video.

Mar 09, 2018 04:34 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Debb Janes EcoBroker and Bernie Stea JD ,

Great post and well deserved featured. Love the showcasing of different video examples. Your YouTube Thursday series is so informative..thank you for  helping us all learn!

Mar 09, 2018 05:01 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Debb and Bernie.  The only downside to local community marketing is the number of calls that one can receive asking for HOA docs, budgets, resident phone numbers, etc.  But, it's a small price to pay for success.

Mar 09, 2018 05:30 AM
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Good morning, Debb & Bernie!

These are wonderful examples of showcasing local  communities.  They are short and sweet and to the point.  Thank you for teaching us on how to video our neighborhoods.

Brigita

Mar 09, 2018 06:11 AM
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

A good community post or video can work wonders for a long time. There's no telling where it will pop up and people really enjoy exploring them which only helps your brand even more.

Mar 09, 2018 06:13 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Show them around with video. It beams them to your home town that you are proud of right? More than property listings to promote with video. Showcase your area, the real estate process of buying and selling and talk to them... don't read to them in a script that is not how you and I have a conversation. Excuses for not using video still linger. Introduce them to the locals! Great post Debb Janes EcoBroker and Bernie Stea JD !

Mar 09, 2018 06:35 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, great tips, and soon as we see a bit more color (leaves & flowers) will get started on some local videos too.

Mar 09, 2018 06:41 AM
Debb Janes

Yep, got it. Just left your town Joan and it seems as if summer is right around the corner. 

Mar 09, 2018 06:52 AM
Roy Kelley
Retired - Gaithersburg, MD

Congratulations on your feature recognition. Thanks so much for sharing your advice.

Mar 09, 2018 07:18 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

All terrific videos Debb. I especially like the last one where he shows off his neighborhood. Consumers really want to see what an area looks like before searching the internet!

Mar 09, 2018 08:34 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Debb  and Bernie-  there you go again. Very well-done.

Mar 09, 2018 08:43 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Debb Janes EcoBroker and Bernie Stea JD - Your blog is so unique because here I get continuing education in areas I am most interested in learning. You do such a great job and it's clear to me you know how to make learning fun.Thank you for the beautiful gift of education that you so graciously share here on ActiveRain. 

Mar 09, 2018 09:49 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Interesting mix of styles and content. Nice selection.

Mar 09, 2018 10:14 AM
Debb Janes

That's what I like best - everyone is different. Videos let our own personalities shine through a bit...or a lot - depending. :) 

Mar 09, 2018 10:15 AM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-739-3843

The coffee one was my favorite. I couldn't hear what the barista said, but that sometimes happens with lots of background noise. Can you take the same one-length video (like I shoot) and edit it to add in still photos? I have never even attempted that. You do it so frequently and I know that you work off apple rather than microsoft like me. A company called Stupefix (I think that was the name?) allowed me to use still photos and do music over them, adding captions. I haven't used it in years, and it isn't certainly as fluid as youtube videos. 

 

Mar 09, 2018 12:39 PM
Debb Janes

Gayle Rich-Boxman Fishhawk Lake Real Estate Yes, it's done in editing software Gayle. Not familiar with Stupefix. But Animoto, or any number of programs will require shorter snippets of video, nothing much longer than :10. So you'll likely need editing software. As for the Barista, when asked what she does when it rains (besides make coffee), she replied that she has seen two movies in the past week. One at the Grand, and one at the Regal.  :)  D  

Mar 09, 2018 02:37 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Debb,
Thanks for all you do to help AR members incorporate video into their business.  I enjoyed the samples you shared.  Have a great weekend.

Mar 10, 2018 09:12 AM
Gloria Todor
Premier Property Sales & Rentals - Springfield, PA
& Doug Durren (484) 431-3686 in SE PA

Debb & Bernie, Wonderful short but to the point videos.  Videos are a good way to go for sure.  Thanks for your work on sharing this info with us!

Mar 12, 2018 08:10 AM
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