Why & How Referrals Matter: Wenatchee, WA

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Education & Training with U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.



Who can you trust?


One of this month's ActiveRain Challenges is hosted by Debbie Reynolds . She asked us to address the subject of referrals in real estate.

Since I retired from active sales 6 1/2 years ago, my referral business has changed.  It is no longer a "business" but rather a public service.  I rarely get asked about finding a REALTOR® in an area outside my geographic region.  I am surprised, though, how often I get asked to recommend an agent in my local area.  In the last year I have made 5 referrals and they have all worked out great... or are in process. 

I have the advantage of having worked in this market for three decades and served in several leadership positions.  I know a LOT of agents.  The good, the bad and everything in between. What is sad to me is, considering how many licensed agents there are in my market area, how few I would actually recommend (or personally trust for myself).  For those buyers and sellers who have no guidance, the journey can be scary and disappointing. 

When I am asked for the name of a good agent, I take a few things into consideration.  I take the personality of the prospect, the type of property they are looking for and the specific area in which they are interested.  Then I recommend 2 or 3 potential agents to consider.  

It's a bit like putting a puzzle together.

The 5 referrals I have worked (and am working) in the last year are very different. 

1) An elderly couple needing to sell a manufactured home in a mobile home park so they could relocate closer to their children.  These folks were never clients but people in my neighborhood who trust my judgment based on my work experience.

2) A widow who unexpectedly lost her husband and needed to sell her large home located on a golf course.  We knew each other from years ago before she moved out of the area but lost track of each other.  Unfortunately, when she came back to town I had retired and she didn't know how to reach me for guidance.  She ended up with another agent who she was extremely disappointed with.  She and I ended up reconnecting through our golf league. When she decided to sell she wanted me involved as much as legally possible in choosing and working with an agent.  I found an agent I trusted who allowed me to sit in on meetings and give input.  But, I never interfered in the actual process.  My friend calls her "the best agent" ever.  I'm assuming that's because I am no longer licensed.  LOL

3) A single lady who had 7 siblings needing to sell their deceased mothers home to settle the estate.  This was a past client who indicated she and her siblings didn't get along and we needed to find someone who could deal with a difficult transaction. 

4) I am currently working with the sibling executor of a his Dad's estate. He has 3 other sibling heirs who live across the country. This presents special challenges.  This happens to be a cousin.  None of the heirs live locally so I am their local contact.  I have made 3 recommendations and interviews are scheduled for this weekend.

5) I am currently working with a divorced man who wants to buy his first home. He is a little nervous and is looking for me to find someone to "protect" him, as he put it.   He wants rural, not city.   He was a client prospect in the passed.  They didn't qualify at the time, has since gone through a divorce and just now getting back to the point of being ready to buy that first home.  I am so honored he still calls to ask me for guidance. 

Each one of these referrals required special consideration in choosing an agent.  I determine a match based on my knowledge of the agents in the area,  experience, personality and niche specialty.  It is such an honor to be trusted to make these recommendations and I take that very seriously. 

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"The best way to predict the future is to create it!" -Peter Drucker

Carol Williams: 
The Real Estate Agent's Survival Guide.  

Customized coaching, goal setting and marketing

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 04/04/2018 05:00 PM
Topic:
Real Estate Best Practices
Groups:
ActiveRain Contests
Old Farts Club
Tags:
how to make referrals in real estate
how to choose an agent to buy or sell a home

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Rainmaker
4,167,168
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Carol Williams I often miss listing property, but I can't go back now.... I've committed to marketing and I'd have less time for my workouts and  time that I spend at the hospital speaking to pre and post-surgical weight loss patients......

Mar 28, 2018 04:04 AM #2
Rainmaker
2,562,259
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good morning Carol. Many do not understand the reponsibility involved in making a referral. Enjoy your day!

Mar 28, 2018 04:10 AM #3
Rainmaker
1,143,750
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

It really is all about trusting the people we are referring, and having the trust of the people asking for the referral.

That one with 7 siblings sure would have been challenging! That's a lot of people to get to agree on something. 

Mar 28, 2018 04:10 AM #4
Rainmaker
3,357,741
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Carol Williams ,

Excellent post! We have to trust those we place referrals with because it does reflect on us. Our clients are trusting us to find them someone who will care and guide them through the process and have some fun along the way!

Mar 28, 2018 04:49 AM #5
Rainmaker
2,304,926
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I knew there was a reason I liked you, Carol! Great minds and all that as I posted my entry to this contest today, as well! Seriously, great post which illustrates why referring is not something to be taken casually. And you certainly don't.

Mar 28, 2018 06:02 AM #6
Rainmaker
890,450
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi James Dray ,
No, I don't foresee going back into the business but I will try to contribute in other ways. 

Mar 28, 2018 06:18 AM #7
Rainmaker
890,450
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Good morning Barbara Todaro .  There are lots of ways to contribute in life.  Keeping healthy and helping others do the same is a big one.  Kudos to you!

Mar 28, 2018 06:19 AM #8
Rainmaker
890,450
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Wayne Martin ,
It IS a big responsibility and many factors need to be taken into consideration, don't they?

Mar 28, 2018 06:21 AM #9
Rainmaker
890,450
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Kat Palmiotti ,
It's hard to get 8 people who like each other to agree on anything!  LOL

Mar 28, 2018 06:21 AM #10
Rainmaker
890,450
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Good morning Dorie Dillard ,
Yes, fun, is definitely a factor.  Sometimes a little levity is needed in the process.

Mar 28, 2018 06:22 AM #11
Rainmaker
2,932,748
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Carol. I enjoyed this and I understand well the process. Different agents for different circumstances.

Mar 28, 2018 06:57 AM #12
Rainmaker
890,450
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Good morning Sheila Anderson
It's a good feeling knowing we've helped our family and friends get the service they need, isn't it? 

Mar 28, 2018 07:39 AM #13
Rainmaker
890,450
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Nina,
Yes, I still take referrals very seriously.  These are my peeps and I want them taken care of!

Mar 28, 2018 08:11 AM #14
Ambassador
3,231,544
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Carol-it's not just handing over a name to someone, is it? People who contact us for a name want our expertise and knowledge about that person and what they can do. 

Mar 28, 2018 05:45 PM #15
Ambassador
3,586,359
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

You would be one that I knew would out lots of thought and time into making it right. Thank you for your very detailed explanation of your processes.

Mar 28, 2018 07:44 PM #16
Rainmaker
1,595,844
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

Finding the right agent to refer a client/friend/family member to is not to be taken lightly. It's clear that you know that 

Mar 30, 2018 07:02 AM #17
Anonymous
cveeramani

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Apr 03, 2018 10:37 PM #18
Rainmaker
890,450
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Kathy Streib ,
Yes, indeed, they NEED our expertise in choosing the right person!  Thank you for stopping by to read my post.  

Apr 05, 2018 11:59 AM #19
Rainmaker
890,450
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Thank you Debbie Reynolds .  I really appreciate the opportunity to continue helping people find the right agents for their real estate needs.  Thank you for hosting this challenge. 

Apr 05, 2018 12:00 PM #20
Rainmaker
890,450
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Lottie Kendall ,
Yes, it is serious business when one of my peeps wants a referral.  They're counting on me to make the right choice for them! 

Apr 05, 2018 12:01 PM #21
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