How did you find me?
It's a question I like to ask potential buyer and seller clients.
Now sometimes I don't need to ask. If it's a buyer calling about patio homes, whether it's a patio home blog post or an IDX page, if they're calling about that topic, they usually lead with "I was looking for patio home information and found you EVERYWHERE!".
But otherwise, I don't know for sure where.
Was it a blog post?
A Pinterest board?
A good word from a past client or friend?
Last night I had a listing interview and the answer was. "Google. I searched "real estate agents near me" and you and your wife came up!".
For that case, it was most likely a Google My Business entry that got found (tip: use maps to increase your presence. Most of your competition WON'T, either because they don't know how or won't make the effort).
Leaving local breadcrumbs is a crucial part of our digital prospecting.
I'm NOT going to win the battle for "Cincinnati real estate agent" in the SERP wars. ZTR have a MUCH bigger budget and they're willing to pay for ads. Me, I'm working on the cheap. Our Wordpress site, our blogging, our IDX, relatively speaking they're a pittance. We spend about $200/month on our main IDX website and another template site we've had for ages. Our ActiveRain blogging is free. Add in some other free Net building presence things and we've got decent odds of being found, IF we work long tail type terms.
It's why we like to blog about details that you won't find on ZTR.
Those portals are NOT giving detailed information about new construction developments. And at least for the present, new construction is 1/3 to 1/2 of homes for sale in some communities. And you know what buyers like? BRAND NEW HOMES. We currently have a market ready home to close in 10 days, 2 other new builds under contract and a buyer thinking about another.
What else works for us? Subdivision specific information. Again, the portals are not that specific, so here's a chance to get in front of both buyers and sellers. Last year an old post about a ranch condo community got us a call from a seller. We listed that condo. Then another down the street called to list too. We sold them both.
Frankly I should do MORE subdivision profile pages with IDX searches. I know they work! But Life.... and an ever growing To Do list :)
Bottom line, what are you doing to make yourself get found by home buyers and sellers? The more local and specific the real estate information you provide, the more likely you're going to have that call from a "ready now" type client who is ready for your help.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz