Each time I sit down at the keyboard I have a choice to make.
Who is my audience?
Do I write to other Rainers and hope they remember me when they have a referral?
Do I write to the consumers and hope for that ready now buyer or seller?
Do I write a hybrid post that might appeal to both other agents and consumers?
Do I write for myself and just let the chips fall where they may?
Now obviously the size of the audience and the likelihood of ultimately putting some cash in the bank depend on that daily decision.
My experience has been that for me to be most successful, it's best for me to lean heavily towards writing useful information for the consumer.
But it's not enough to just write for the consumer, but we have to think like them and write in their language.
Look, our industry is full of jargon that means a lot to us, but is a mystery language to the average consumer. When we start throwing around DOM, absorption rate, inspection contingency and the like, how many are going to know what we're talking about? We've got to put it in clear language the average consumer will grasp. I'm not suggesting going to the point of See Spot run. See Spot fetch the ball. But we have to keep in mind is our writing understandable to our target audience.
And of course, putting on our home buyer and seller thinking cap might be key to actually having them find and read our posts.
Things I KNOW many of my area patio home niche home buyers and sellers want to know:
Where can I find new construction patio homes?
Where can I find a patio home for less than $250,000?
How much are the patio home HOA fees?
Are there any patio homes in (fill in the blank) community?
How can I save money on my patio home purchase?
What are the selling prices for condos in (fill in the blank) community?
How much is my home worth?
How long will it take to sell my home?
Get the drift? We all know what our local consumers are interested in. You tailor your posts to answer their local questions, provide good solid information that's NOT being provided by the portals and 1000 other agents in your market and your odds of getting that phone call asking for your help with their sale or purchase.
You establish that online expertise via your blog and website and you've been interviewed by the consumer without ever speaking a word in person. All you have to do is seal the deal when they do call!
So you want business from blogging? Give your target audience what they want.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz
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