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When Comps Don't Really Matter

By
Real Estate Agent with Long and Foster REALTORS (703) 470-4545 0225085927

No one wants to overpay for a house.  Well, most people don't want to overpay for a house, but there are those of us - yes, my husband and me included - who are willing to pay a premium to get exactly what we want. 

We understand that when we go to sell the house, we may not be able to recoup everything or as much as we would like but that is absolutely okay because we don't look at our house as an investment, but rather, as a home to love and enjoy.  And that is worth more to us than a few extra dollars a month we could save by paying less for a house we don't like as much. 

And there is nothing wrong with that  because some people look at a home purchase as a lifestyle choice and there are certain things they want badly enough for which they'll pay a premium.

Then there are folks who ask the same questions whether it is a hot market, a sellers' market or even if there is competition.  "What's it worth? What are the comps?  Is it overpriced?"  

The real answer to that is, "It's worth what you want to pay for it."  

In those scenarios, I advise them to offer to the "point of pain."

In other words, if you offer this price and find out someone offered $1,000 more, would you regret your offer price?  If the answer is yes, then they need to figure out at what point they won't regret losing the house.  Is it $5,000? $10,000? $50,000?

(Of course, if someone cannot afford to stetch financially for a house, then it is only common sense that this advice does not apply to them).  I mean, let's not be stupid about it.  

In a competitive market, when there are multiple offers and you find your dream house, sometimes you have to consider going for it and just offering what you are willing to pay, to heck with what the house down the street sold for 9 months ago. 

Obviously, there are financial limitations to consider, but if you have the financial wherewithal to do so, and it's the house you have been waiting for months - or longer - to come on the market in a neighborhood where homes don't come up very often, then sometimes you need to focus more on what you are willing to pay, given there are other offers, and less on "what it's worth" because in this Alexandria, VA market, I can assure you, for a great house in an often sought after neighborhood, someone else is not only going in with a full price offer, they may well be going in waiving contingencies you want for your protection. 

Fretting over comps and how the house is priced doesn't get you in the game at all.  If you don't want to play, that's absolutely fine, but when you're in a competitive sellers' market, you have to be prepared to go all in or just sit it out. 

Doesn't it at least make sense to make a competitive offer to see if you're even going to get in the game? Asking for contingencies and offering substantially less than full price when you know there are others writing on the same house probably doesn't make a lot of sense if it's a house you are going to regret losing. 

If the house doesn't appraise and you don't waive your appraisal contingency, then at that point, you may have to make a decision as to how much cash out of pocket you are willing to come in order to move forward if the sellers are stubborn about lowering the price.  But at least at that point, it's your choice to make - and, at least, you have taken a shot and done the best you could. 

Sometimes the BEST deal you'll get in this Alexandria, VA housing market is to actually be the lucky buyer to get the house!  

Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

This is a great article. Purchase prices and market values can diverge. Thank you for sharing!

Mar 27, 2018 04:35 PM
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Great info and in this low inventory market where multiple bids are common, looking at comps can loose you to be outbidded.

Mar 27, 2018 06:44 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I've not heard of the point of pain line, but the 'what a buyer is willing to pay' line is often used!  I will say to buyers who are hesitating: if someone else bought this house tomorrow and you missed out, how would you feel?  

Mar 27, 2018 08:07 PM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

Consumers pay premiums for many things, yet, it's their emotions that drive the premium. However, when buying real estate consumers hardly ever pay a premium, especially if their agent has anything to do with making their offer. 

Every opportunity is unique, so, sometimes, a justification for paying more is acceptable, so, it depends on the merits of the opportunity, doesn't it?  Many times than not, though, walking away from an opportunity might provide better opportunities and in my experience usually has occurred. 

Mar 27, 2018 08:48 PM
Brian DeYoung
also affiliated with Berkshire Hathaway Home Services Heritage Realty - Ithaca, NY
The Realtor with personal investment background

Great advice.

The price pales over time.

And the perfect house is not a perfect home, if you arent happy.

Buying the house you love and smiling every time you come home addds to a happy relationship.

 

Mar 28, 2018 11:53 AM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Hi Susan - you are spot on, and your advice goes for my market also. I want my buyers to drive home at the end of a long workday and feel a smile forming and that sense of "I'm home!" 

Mar 28, 2018 04:25 PM
Anonymous
Dawn McDade

Nicely said!! I’ve seen so many Buyer’s make too much of the tax assessment, what Zillow says, etc. and lose the home they’ve searched so long for. Great advice!

Mar 28, 2018 07:17 PM
#41
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

When someone wants a house bad enough to outbid others in an escalating, sellers market, we have to scramble.  It's hard to comp that type of market and appraisers don't always work in our favor.  It's always a good idea to share the scenario of selling the home to the appraiser, multiple offers, how many, and more.  Comps may not matter every time, in today's market it's the market!

Mar 28, 2018 08:18 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

What a great blog topic, Susan. I absolutely love this. I know how you look at the buyers who ask about comps and dicker around, and you're staring at them like they just landed from Mars. Because they don't make sense, even though they do to themselves. They're just not in touch.

One thing I also assure buyers is how much will the few thousand matter 5 years from now? You won't even remember how much you paid. I know this to be a fact because sellers almost always cannot recall their sales price.

The point of money is to buy what you want. If you didn't get what you want because you didn't spend enough, well, whose fault is THAT?

Mar 28, 2018 08:55 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Susan,

Sometimes your pain threshhold offer will get you lucky & sometimes, you should walk & look for another place.

Mar 29, 2018 11:39 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I must agree with you and several of your comments Susan Haughton 

Apr 05, 2018 09:10 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Comps are the starting point for the conversation about the price. I've seen homes that were sold in days for much higher than their comps and much lower than their comps. As you said: it is what the buyer is willing to pay for it. But an experienced realtor can be very intuitive about the market value of a particular home. 

Apr 11, 2018 07:44 PM
Yolanda Cordova-Gilbert
Richmond, TX

Susan,

 Just stopped by to see if you had posted anything new! I hope all is well in your world!

Apr 13, 2018 03:02 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Susan Haughton - This is one of the best articles I have ever read on AR or any Real Estate Class, Seminar, or Training. I was so happy to see that by the time I got to the end, it was already featured. 

So many people get hung up on the comps that they can't see the forest through the trees. It's disheartening. Now that everything is so public with Real Estate, including FAKE reality T.V. shows, I think there's more bad news than good news about property values. 

Your writing on this topic should serve as a model for all Trainers who teach Real Estate courses. Thank you for doing such a great job explaining exactly how it should be.

Apr 15, 2018 08:30 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Susan, this is a great post and glad to see it featured.  We have few and far between bidding wars, hence most offers are lower than asking price or right on the price.

Apr 26, 2018 01:19 PM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

You point out well that not all buyers are the same. Different motivations, finances, needs.

So there is not a one size fits all out there.

Meeting the needs of each individual is what we are supposed to be about.

Thanks for a great share.

May 10, 2018 02:09 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Susan - I feel the same way.  To me a house is, among other things, a lifestyle choice 

Jun 07, 2018 06:52 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I just had to read this post again and comment Susan. The comments are good also....

Jun 07, 2018 05:54 PM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Such a good topic. If the house you really wanted was a bit higher than a similar house that you didn't like as well, how foolish would it be to take the one you didn't like as well. You'd kick yourself forever. IMHO.

Jun 14, 2018 07:46 PM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Exactly! It all depends on how competitive the market is and if you really want the house. I have told clients exactly what you wrote in this article. How would you feel if someone outbid you by $1,000? If you don't want to lose the house, make your offer show it. To borrow a phrase from Jerry Maguire, "Show me the money".

Jul 17, 2018 06:17 AM