Referrals Matter, and they are essential in our business plan.
Good contest topic that Debbie Reynolds has for us to dig into tonight.
Yes, referrals matter and they have been a part of my unique business plan.
In my somewhat unique real estate business which is part of our Forestry business we find ourselves covering a large area, all of Wisconsin and a long way beyond.
My exposure through Active rain has enabled me to get plenty of referrals coming in, some I have kept, others I have shared with others who were more interested in them.
But the part that I have worked harder on is the outgoing referrals and have many areas of the state where I am actively developing referral partners.
In our business model we focus on Listings rather than buyers, except for forestland buyers who we are uniquely qualified to serve.
For home buyers we try to refer them whenever possible to one of our referral partners, in Stevens Point, in Eau Claire, in the Fox Valley, and even Up North.
In all of these areas I have worked hard to seek out good agents who can serve our people well; finding them a home, negotiating the deal and making sure that the buyers interests are well represented.
Most agents would likely not need this broad network, but we are traveling the state much more than most with our extensive list of Forest Land Clients and the people they know in all reaches of Wisconsin and beyond. And though we are happy to help with the forestland needs of these Sellers and Buyers, we would rather not deal with homes outside of our office area when there are so many good people in our network that can do this better than we can.
As with many things in Real Estate it all starts with listings, and so does finding good agents for our network.
We have listings in several parts of our state and I am always looking to learn more about the agents who call us on these listings. Some of them are very smart, helpful and nice. Unfortunately, some of them are not.
This is the first test, then we go on to do a bit of research on these agents who impress, and even find some time to sit down over a cup of coffee for an informal interview.
Some of these agents are KW trained, and it is nice to know right away where they are at, others have been trained in a variety of other ways, some good, some not so good.
Either way, we are always happy to share whatever knowledge that we can to help them to improve without pressure to join KW, though most do ask lots of questions and a few are ready for the new opportunity.
Overall, making referral partners a priority for our business is a good thing for our clients as well as for our team growth in next few years and we will continue to use the many systems within KW to fuel this growth for them and for us.