Referrals Matter- See What Really Matters to Agents

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Real Estate Agent with Platinum Properties TN Broker: 208698

Referrals

 

Recently, we had a challenge to write a post about the processes of sending a referral. Referrals Matter and there are some surprises that surfaced about the importance of certain criteria.

  • One common thread was that the referred client must be taken care of by finding the right person to serve them. Proper vetting of the client before the referral is sent is vital so as not to waste anyone's time. There were statements that the commission check was not the motivator. It could be the reputation of the referring agent and the fact that the client needs a good agent. Even some agents said if the price range was lower than the norm in the area, they didn't ask for a referral fee. It was more important to see the client handled properly.
  • Overwhelmingly, the members said they start their search on ActiveRain. The fact that someone regularly posts blogs was a benefit as it reinforced that the person was still active and their personality and work ethic could be evaluated. Even with that blocked checked, it didn't always work out that was the right person.
  • If nobody was aligned in a certain town or county through the roster, members would reach out to another member that might be in the general area to recommend a name or two of successful agents.
  • Others relied on their networks, people they have met at conferences, associations or through the CRS directory or mastermind groups. 
  • The steps included a possible vetting of the agent takes place by searching for their websites, blogging or reviews and market niches. Even some agents check the licensing boards or REALTOR® Associations.
  • Others said they used the company franchise network to send their referrals. Many said they have learned this doesn't always produce good results.
  • Once an agent or two or three are found, the emails or calls go out. Time is of the essence in returning a call and after an hour delay, the confidence in this person starts declining. After a day with no return call, the name is struck off the list. Better still if the agent answers when the call is placed or calls back within 5 minutes or less, this leaves a positive impression. There was an amazement amongst members that even leaving messages that the contact was in regard to a referral coming to their area, agents still didn't return emails or calls.
  • Conversations are evaluated including attitude, market knowledge and the agent confirming that they have the time to work the referral. The skill level of the agent has to match the needs of the client. No agent seemed to like their referrals passed down the line in the team ladder without full disclosure of this fact.
  • It didn't seem to matter the years of experience an agent may have, the letters behind their name or the age or sex of the agent unless of course the client made a special request to work with a certain type of agent. Attitude, being nice and showing a willingness to serve did.
  • Once the referral was placed, a great many of the referring agents stayed in touch with the client to be assured that the other agent did connect. The majority did not expect regular feedback from the agent but thought it was nice and professional if they did get it. Some members found it unsettling not knowoing when the transaction closed and just seeing the check showed up. Even with the success of the transaction, they said they would cross the agent off their future referral list as failing to do the courteous and professional thing of notification. 
  • Members said all referrals/clients are different and the referring agent must first understand the needs of that client. This sets the stage and increases the chances for a successful referral experience.  
  • The good news is that many referrals turn out well, so well that the referred client raves about how the referred agent took care of them and send thanks back to their referring agent. 
  • When the shoe is on the other foot and these members are on the receiving end, they take the referral seriously and treat them with great care.

This was a valuable exercise and there were so many great posts. Each entry had valid points and something to add to the discussion. These entries received 1500 points.

 

Originally, I planned to have a 1st, 2nd, and 3rd place entry. Because there were so many excellent posts, I chose 9 that really spoke to me and shared the bonus points across all 9. The 9 are listed below in no particular order with links to their posts. Each one will be awarded an additional 500 points. Thanks to all those that participated in the challenge.

Carol Williams- Why & How Referrals Matter, Wenatchee, WA 

Dusty Rhoton- Referrals- The Finest Compliment

Fred Griffin- How I Chose the Real Estate Broker Who I Referred You To

Joan Cox- Referrals Are A Big Part of Our Business When You Do Relocation

Jeff Dowler- How I Use Referrral List and How To Get On It!

Joy Daniels- Referrals Need a Stamp of Approval

Nina Hollander- Referrals Matter, Referrals Rock, How I Select Agents to Refer To

Sally and David Hanson- Referrals: Stop, Look & Listen

Susan Jacobson- Making Referrals Matter

 

Posted by

 Centruy 21 Platinum Properties2130 Wilma Rudolph Blvd.

Clarksville, TN 37040

When you need Real Estate services in Clarksville TN

                  it would be my pleasure to assist you!                             

Debbie Reynolds
"The Real Debbie Reynolds"

Check out all Clarksville TN Real Estate on My Website

                   
                   
931-771-9070 Office | 931-320-6730 Cell

Clarksville TN Homes 

                 

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Topic:
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Ambassador
900,465
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Debbie, I have sent out several referrals to my go to guy on the beach in Florida. In fact when I purchase down there myself(twice) I have used him as my realtor. I always try to pick Realtors that I believe are experienced and will have my clients interests first.

Apr 05, 2018 10:45 AM #11
Rainmaker
857,313
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

Thank you so much Debbie for chosing my post as one of the 9.  You did a lot of work and put an amazing summary together.  If I ever need an agent in Clarksville, it will be you! 

Apr 05, 2018 10:58 AM #12
Rainmaker
890,450
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Debbie,
Thank you so much for the mention and the bonus points!  I'm glad you found it interesting and useful.  As always, thanks for everything you do here in The Rain.

Apr 05, 2018 11:57 AM #13
Rainmaker
2,304,926
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Debbie... loved your recap of the salient points. And thank you for including me on your list of 9. I'm honored to be in such stellar company!

Apr 05, 2018 12:23 PM #14
Rainmaker
523,807
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

Referrals can be such a great piece to our real estate puzzle. they shouldn't be overlooked and doing a little leg work with the prospect and finding the right agent are vital to success.

Apr 05, 2018 12:34 PM #15
Ambassador
3,231,544
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Debbie- this is an excellent recap of what was shared via the Referrals Matter Contest. Congratulations to the 9 and we are all winners because we learned something from them all. 

Apr 05, 2018 01:12 PM #16
Ambassador
1,988,624
Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     Thank you for including me in such distinguished company, Debbie.  And thank you for your hard work in sponsoring this Contest!

Apr 05, 2018 01:45 PM #17
Rainmaker
2,247,032
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

A gathering of Eagles....

Apr 05, 2018 05:14 PM #18
Ambassador
1,958,277
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Thank you for compiling the many reasons referrals are given and to whom Debbie and also for hosting another informative contest! Congrats to the winners and to the many who participated, giving of themselves.

Apr 05, 2018 05:32 PM #19
Rainmaker
521,276
Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

Your contest received a lot of great responses. Thanks!

Apr 05, 2018 06:29 PM #20
Ambassador
3,523,237
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Debbie

This was such a good contest with some wonderful guidance from many about how to effectively find a referral for a client. Great reading for someone needing to up their referral game.

I am honored to be included in the 9 you selected.

Jeff

Apr 05, 2018 06:45 PM #21
Rainmaker
969,222
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Congratulations! You have been featured in Bananatude!

Apr 05, 2018 07:17 PM #22
Ambassador
2,435,329
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you again for hosting this challenge, Debbie! I thoroughly enjoyed reading all of the entries - most of us do have the same approach to some level so, I can see why it was tough choosing only 3!

Apr 05, 2018 08:16 PM #23
Rainmaker
2,706,032
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Thank you Debbie Reynolds  very much appreciate the contest....and hope that our thoughts contribute to many more succcessful referrals for AR members.

Apr 06, 2018 01:47 AM #24
Rainmaker
3,357,741
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debbie Reynolds,

Thank you again for hosting this challenge! I learned a lot and enjoyed reading through the posts. So many excellent posts I can see why you couldn't narrow down to 3. As Jeff Dowler said "Great reading for someone needing to up their referral game!"

Apr 06, 2018 04:42 AM #25
Rainmaker
2,780,733
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

I missed some of the stories so I will link back to them. I like that so many look for the same qualities as we do. This was an excellent challenge Debbie!

Apr 06, 2018 05:07 AM #26
Rainmaker
282,771
Brenda J. Andrew
ULTIMA REAL ESTATE - Corpus Christi, TX
Professional Realtor in Corpus Christi, TX

I missed out on this but wish I wouldn't have.  I am definitely going to go back and read through these - this was a good one.

Apr 06, 2018 05:27 AM #27
Rainmaker
325,406
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

What a helpful contest Debbie. Congratulations to the 9 Winners.

But all who read the posts are winners also. The information gained and the encouragement is a bonus to each of us.

Thanks

Apr 06, 2018 12:25 PM #28
Rainmaker
4,501,125
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Congratulations, Debbie, on your feature recognition. Thanks for sharing your experience and your advice.

Apr 07, 2018 09:17 AM #29
Rainmaker
769,835
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

Great idea, sorry I missed it, but as a 100% By Refe3rral agent, I was busy serving referrals, not blogging . Great info shared though!

Apr 14, 2018 03:14 PM #30
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Debbie Reynolds

Your Dedicated Clarksville TN Real Estate Agent
Clarksville and Real Estate are my specialities! May I help you?
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