Change is not something to be feared, but rather to be embraced, because it is only through change that growth can occur. The real estate industry depends on so many vehicles: commerce, economy, local and global markets, stock and bond markets, and even free trade. We even see how the current flux of gas prices effect real estate. Real estate buyers are not commonly willing to have that hour or longer commute anymore to own a home in the distant suburbs, because the bite at the tank is more than they are willing to bear.
So how are you dealing with the changes in your local market as a real estate professional? Have you considered a niche market to propel your brand? Have you employed technologies to their furthest potential and for the purpose of making you money? Are you willing to consider and accept that they systems you adopt today might need to be changed a year or even a few months from now?
Liken the real estate profession to the marketing profession because they are truly one and the same. Without the dedication and the desire to innovate your brand dies on the vine. Without embracing change and knowing that the acceptance of change furthers your survival and evolution as a real estate professional extinction is inevitable.
Witness how the American Marketing Association adopts to change, just in the definition of the term "marketing".
1935- "The Performance of business activities that direct the flow of goods and services from producers to consumers"
1985- "The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organization objectives".
2004- "An organizational function and set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".
2007- "The activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large".
See how marketing just cracked wide open in 2007. "It's come a long way baby".
The AMA evaluates the definition of marketing every 5 years. It asks its membership for feedback of its definition- likes, dislikes, changes?
How well are you represented these days?
"Progress is impossible without change, and those who cannot change their minds cannot change anything. ~ George Bernard Shaw
Rebecca Levinson, Real Estate Marketing Consultant
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Very well done Rebecca! Ahhh, adaptation is key. Change is inevitable, we have to be almost like Chameleon Marketers.