Low Co$t Marketing Tip That Can Yield Re$ult$!

By
Services for Real Estate Pros with Napa Consultants

We have worked with several luxury real estate agents who were passionate about art.  They belonged to their local museums, participated in their volunteer programs, and some became tour guides aka docents.  

 

Tapping into their passion, they used their love of art as part of their real estate marketing stragegy. Here is an example of a low cost promotional idea that cost an agent very little but yielded big results.

 

One of our clients is on the board of directors for the Modern Art museum in her city.  One of this agent's  passion was engaging kids in the world of art. 

 

When the museum created a special interactive event for kids she sent out event invitations to all of her past clients and her entire sphere of influence offering to cover the admission cost for their kids.  At $10 per child she spent only $500 for the 50 that showed up with their parents!

 

The positive response was unanimous.  The kids had a blast, learned new things and made new friends.  The adults appreciated the opportunity to meet new community members.  

 

Several of the parents joined the museum because of the quality of the children’s program. She generated a tremendous amount of good will not only from those who attended, but also from  those who were impressed with the invitation and could not make it.

 

She also received several referrals shortly thereafter which converted to significant commissions that made the $500 investment insignificant.  What contributed most to the success of this marketing idea was her passion for getting kids excited about the arts. This is part of what her personal brand stands for. When you tap into your passion and tie it into your work everything aligns to this core principle that makes marketing a joy.

 

How can you tap into your passion and create a low cost marketing campaign?

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in under 30 seconds?

Watch the video above to see and hear how we do it. 

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Ambassador
3,229,104
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                  

Apr 14, 2018 06:28 PM #30
Rainmaker
2,930,472
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Alexandra and Ron. I love this and the passion always makes a difference in my view too.

Apr 15, 2018 05:43 AM #31
Rainmaker
3,355,234
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Ron and Alexandra Seigel ,

I'm so glad that Kathy Streib featured you post in her "Ah-ha" moments for the week! I missed your post and an incredibly simple idea that is brilliant! Thank you for jogging our brains to start thinking about our passions and how we can convert that into a marketing campaign!

Apr 15, 2018 05:52 AM #32
Rainmaker
830,634
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

A realtor bought 1000 gorcery bags with her name on it. She stood outside the farmer's market. Before you know it the entire town folks walk around with her name.....

Apr 15, 2018 06:32 AM #33
Rainmaker
3,634,500
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sam Shueh Love the idea, and what a great way to promote herself.  Thank you for sharing that.  A

Apr 15, 2018 07:31 AM #34
Rainmaker
443,366
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513

That's a wonderful way to promote your love of art, reach out to the children and the parents will come, too. 

Apr 15, 2018 10:08 AM #35
Rainmaker
842,430
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

You ju$t can't help but $ee how $pectacular thi$ idea i$. Here via Kathy Streib

Apr 15, 2018 10:29 AM #36
Rainmaker
3,634,500
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kevin J. May Thank you so much for the nice words, and our intention in writing this post was so that it inspires people to come up with great ideas.  A

Apr 15, 2018 10:36 AM #37
Rainer
75,755
Anthony Kirlew
Fiscally Sound - Gilbert, AZ
Helping You Make Fiscally Sound Choices

Infusing your passion into your business is one of the best things you can do. Love this!

Apr 15, 2018 12:27 PM #38
Ambassador
1,986,803
Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

      Do what you love, share good things with other people, and reap referrals and rewards in the process.  Excellent!

Apr 15, 2018 02:37 PM #39
Rainmaker
1,142,773
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

What a great idea. Tapping into our passions makes whatever we are doing fun, and when it's also profitable - win/win.

Apr 16, 2018 04:31 AM #40
Ambassador
1,286,153
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Passion and not the pocketbook is the RIGHT kind of focus! It creates so much prosperity, I can't begin to explain. Well...you did, so there. Amen!

Apr 16, 2018 06:46 PM #41
Rainmaker
3,634,500
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kevin J. May I cannot imagine taking offense at you.  We have been pals on AR for a long time now.  My only complaint is that we have not had a chance to meet face to face.  We have been to FLA at least 15 times in the time period I have known you...and we still have not met.  Of course, many of our trips were to Miami and from there to Upper Key Largo...3 trips to Naples  and so on...A

Apr 16, 2018 08:59 PM #42
Rainmaker
1,349,113
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

That is really a great idea. My wheels are spinning in my head ....

Apr 17, 2018 04:39 PM #43
Rainmaker
324,713
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Your point that most struck home with me was the word: Passion.

I believe that success in life is driven by passion. When we take that passion and make it a part of what we do in business we have a winning combination.

I loved your illustration and you have inspired my thinking.

Thanks

Apr 18, 2018 06:38 AM #44
Rainmaker
144,655
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

Great idea! Everyone has a passion and that passion can almost always be used for positive marketing. Thank you for sharing.

Apr 18, 2018 12:13 PM #45
Rainmaker
3,634,500
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kevin J. May Carpinteria is beautiful any time of the year.  By fall it is even better as the sun shines and we don't have the marine layer...A

Apr 18, 2018 12:20 PM #46
Rainmaker
3,634,500
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lyn Sims thank you for taking time to comment on this post.  I am sure you will come up with a great idea.  a

Apr 18, 2018 12:44 PM #47
Rainmaker
3,634,500
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John Wiley passion is infectious and it is so easy to get behind.  I had a physics class where the professor was so passionate about the subject, he got me excited.  A

Apr 18, 2018 12:45 PM #48
Rainmaker
3,634,500
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Corey Martin thank you, and  we agree.  Our post on singing for your supper illustrated how and Master's in Fine Arts in Opera, set the stage for an agent to thrive.  A

Apr 18, 2018 12:46 PM #49
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