A System For Just Listed & Just Sold Postcards

One of the comments I got on my recent post, “How Just Listed & Just Sold Postcards Build Your Business,” was very important.

He pointed out that direct mail is effective, but it’s important to know who to send to and when to mail.

I couldn’t agree more! Today I’m going to discuss the WHEN – a system for knowing when to send Just Listed and Just Sold postcards.

Next week, we’ll dive into two ways to decide WHO to send to.

Let’s get started on the Just Listed & Just Sold postcards system!

Step 1: Coming Soon Postcards

The very first thing you want to do is build interest in your new listing! While a Just Listed postcard can do that, you can pique even more interest with a Coming Soon postcard.

In markets that are moving too fast to send a Just Listed postcard, a Coming Soon postcard can be the perfect solution. 

Coming Soon tells folks that something is about to happen. There’s about to be something new, interesting, and exciting going on. They will want in on the action!

You can focus this strategy even more by sending a “sneak preview” style Coming Soon postcard to your farm area. Frame it as a “you’re the first to know,” and folks will not only be excited, they will feel special to be part of the inner circle.

Step 2: Just Listed Postcards

The listing is live, it’s time to let everyone know! Just Listed postcards are the perfect tool.

Some markets are moving so fast that you don’t have time to send a postcard before the home sells. However, in most markets you’ll have a chance to advertise your listing to those who might be interested in buying.

When you send this postcard, you’ll want to target two groups:

• Folks likely to be in the market for this type of home
• Your farm area

We’ll talk more about exactly how to do that targeting next week. For now, just know that a Just Listed postcard satisfies people’s curiosity about what their neighbors are doing. It can also get folks thinking about how much their house is worth.

Step 3: Open House Postcard

If a home is on the market long enough to have an open house, you want to make sure that you target interested buyers. Using an Open House postcard is a perfect way to do that.

While an open house is technically open to the public, you actually want to draw in a specific audience. You want the folks with the money and need for this home to come see it. When you target your postcard mailing, you can make that happen.

You may also want to set up and advertise a “neighbors only preview” open house. This would only be open to folks in the immediate area, and you’d get a lot of interest from folks who simply want to know what their neighbor’s house looks like.

Hold some type of drawing or content - this type of preview could be a great way to get leads! 

Step 4: Just Sold Postcards

The house has sold and your job is done. It’s time to celebrate your success! Of course, celebrations are best when they include a lot of other people, so be sure to send a Just Sold postcard to your farm area!

You want to make sure that your target market knows that you are active, busy, and successful. While you were trying to sell the home, you were targeting possible buyers in different areas of your city. With a Just Sold postcard, however, you want to target potential sellers.

In other words, a Just Sold postcard mailing should go to your farm area and existing prospects. When they see that you’re doing a great job, they may decide to list with you. Or, they could refer someone they know who’s looking to buy or sell a home!

Just Listed & Just Sold: Keep it Consistent!

Haphazard marketing is a waste of time and money. Don’t do it!

Instead, create a consistent Just Listed & Just Sold system that allows you to promote new listings and celebrate your success on a regular basis. With postcards from PrinterBees, you can easily stay on track.

Even better, if you don’t have the time to get your PrinterBees printed postcards mailed, we can do it for you! Our bulk mailing permits allow us to save you time and money.

Ready to get started? Let’s go!

What’s your favorite Just Listed/Just Sold system? Share in the comments!

This post originally shared on PrinterBees' Real Estate Marketing Magazine.