This is a wonderful post by Myrl and I totally agree and congratulate her the AR Feature.
It is very important to not mix personal information, etc with business and can sometimes interfere with future clients and sharing information with clients etc on social networks can get you in hot water.
I totally agree with Myrl on plugging communities, areas of interest followed with photos from time to time, etc.
I also agree with refraining from politics and or religious topics, although I ponder with them from time to time.
But for the most part at my age and coming towards the end of my tunnel with business, and working I guess I don't really care about branding my businesses and or corporations.
But I continue to refrain from client information on any social network ...
Once again this is a wonderful written post ;o)
As real estate professionals, we sometimes ask ourselves, or assess what is appropriate to write about and share in a blog. I know a decade ago, in my beginning years of blogging, I pondered those questions. Right off the bat, I realized topics of politics and religion shouldn't be part of my business plan. From there I went on to create a mental list of things likely of interest to readers. Obviously information about anything associated with the buying and selling of real estate topped my list.
Other topics of interest to readers associated with the buying and selling of real estate are home improvement projects, as well as refinance and mortgage information.
Because all real estate is generally local, I like including topics about events and attractions occurring in the Greater Sacramento region. Sacramento enjoys a fortunate location where we have many wonderful community amenities and attractions. There is Old Sacramento which allows a visitor to step back in time, to our raucous Gold Rush days. The California Rail Road Museum sits at one end of Old Sacramento. And, within a few blocks of this vicinity, are the State Capitol and Sutter’s Fort. There is nearly always something happening in Sacramento.
In addition to our local venues, we have within a 100 mile radius of home, San Francisco to our west, and Lake Tahoe in the Sierra Nevadas to the east. Napa-Sonoma Wine Country is 60 miles away, and many delightful California Gold Rush towns, which dot the map surround us.
For bloggers, handy with a camera, there is the opportunity to photograph our wonders, pen a few words about them, and inform the public.
I think it can be too easy to think of our blogs as a “Dear Diary” opportunity. We probably would do better to curtail posting material which has little use to the public. In a sad way, it likely brands us as someone who provides useless trivial information - For example our trips to the dentist to get a molar repaired - unless it’s a good recommendation for a local dentist.
Consider what future and present readers will impose as opinion about our writings when visiting what has been written. Is there substance providing valuable information; or is it mindless dribble emanating from own desire to blather as cathartic exercise.
As a strong proponent of the First Amendment, I realize the irony while in my endeavor to nurture professional brand, I often forego much I’d otherwise like to share. However, I realize such sharing is likely inconsistent with good branding. Branding is the professional equivalent to “What will the neighbors think?”