I'm not going to tell you that all my listings sell in 22 days. . . but after studying of what we did right, I saw several things that may help us in the future to be a better listing agent. After all, your clients depend on you to do the right things. .sitting there with a listing that will not sell, is not helping anybody.

If you are afraid to answer the phone when your client is calling you?

That's not good !

Are you afraid to make a call to tell them once again. . no sale and no one is visiting the property

That's no good !

Take the bull by the horns. .and maybe pick a few tips in this "Anatomy Of Selling a Home in 22 Days"

Step #1

The listing presentation:

My main focus was stressing my client, we are in perilous times and he needed someone that will give him a clear vision to sell his home. To put him in position to sell and give him a chance to finally relocate to NC . . .after all that was his plan.

After getting the listing agreement signed, I pointed out several items that MUST be fixed before putting the home in the market.

I hired an stager to give them the advice that I couldn't give and he readily agreed. .

This was the first few weeks:

"Fernando, do we have to paint the bathromm wall too?

Yes you do!

"Fernando, do we have to fix the door in basement too?

No, don't fix it. . REPLACE IT!

After a while, they got the hint. .

Should we fix this???

Yes we should!!!

New paint, new carpet, new wood floors, new basement door, repair the front steps. . .

renting a storage place and taking boxes and boxes and  boxes of things that they will never miss. .

and then the house was ready to put in the market.

Except the price. . .

Yes, we agree in a price in the original listing agreement but. .

Now that we have the final product. . let's go out and compare. .

I told my client, I'm coming over there and we are going to pretend we are buyers and we will visit at least the TOP 3 competing properties in the neightborhood and only then we will set the final starting price. .

Agree?

More to come in my next post. .