The other day while out of town, I received a phone call from a nice lady that had just registered on my website to search for homes and had a few questions about a particular community. I took a few minutes to speak with her and see how I could help and answered all of her questions the best I could.
She was out of state and looking to relocate to Columbia, so she explained that her house was currently on the market and getting good showings, so she was ready to start looking for a new home here. At the end of our conversation, I asked her how she found me, and she simply said a blog, so I looked up her info on my CRM and there it was, a link to my AR blog about a patio home community that I had written and this made since as it was the community she had been asking about in the phone call.
When I clicked the link to go to the post itself as I could not remember writing one lately about this particular community, I realized that not only was it 10 years old, but I remembered it immediately.About a decade ago, a few agents in my office, myself included, banned together to go after a subdivision we heard a builder was planning to farm out to general agents. To make the presentation, I focused my portion on technology and Internet marketing and the community I wrote about was a neighborhood being built by this builder. I wrote the post a couple days before the presentation and tinkered with it and edited it until I placed at the top of the first page of Google for a keyword I was targeting. I then used it as a part of the presentation to builder to show them that in my time at their model home, I could write scores of posts similar to this one and make sure that their homes would place high on search engines for a large number of keywords.
We got the community we were after and the average price was a little over $350,000, which was well above the average home price in Columbia at the time which was around $132,000. Not only did we get that community, but the builder's high end division went into business with us in another community as well where the average price was closer to $500,000.
Now after a decade and both of those communities being completely sold out, that post is still hard and work and not complaining about it one little bit. That's just one post about one community and even after all this time it is still leading people to my website. I have of course written many more community posts since this one and I write a lot of them lately and I do so because it works. Whether it helps you prove that you understand how to market on the Internet or it help you land some new prospects, community posts are always hard at work for you.
Comments (31)Subscribe to CommentsComment