I was chatting with my team recently, and the topic of business card design came up. One thing we talked about was the importance of great headshots – and how folks sometimes do it wrong.
At times, very, VERY wrong.
One of the worst things we see is a headshot that is clearly a “car selfie.” You may be dressed up, your hair may look nice, and you have a great smile.
But a car selfie is a CARDINAL SIN of headshots. Here’s why.
It’s Unprofessional
No matter how professional you think you look, we can all tell it’s a car selfie!
And ANY selfie is unprofessional. It’s obvious.
How can your clients tell? It’s amazingly easy:
- They can see your seatbelt!
- They can see a window or mirror reflection in the picture
- The backseat is visible behind you
- Professional settings don’t have headrests behind your head
- They can see the windows of your car surrounding you
We understand that you want a quick, easy, affordable headshot. Unfortunately, you also need a professional picture. Invest in yourself and your business. Get a real professional photo!
It Makes You Look Careless
We hear horror stories every day about the dangers of distracted driving. Use of mobile devices is one of the biggest problems in these accidents. In many areas, using your phone while driving is illegal.
When you use a car selfie in your marketing, you make yourself look like a careless and distracted driver. Even though – I can hear you now – “You weren’t driving when you took the picture,” it appears that you were.
When someone is looking to sell their Florida home, they want to work with someone who is professional and put together. They may be overwhelmed by the prospect of getting the home ready to move and list.
They certainly don’t want to work with a real estate agent who’s professional picture looks like their teen’s Instagram posts!
Take the Time and Effort to Get a Professional Photo
At PrinterBees, we want your marketing to be effective in building relationships and strengthening your brand. We have professional templates and a self-serve site that allows you to design your own.
Don’t ruin all your hard work by putting in a car selfie as a headshot. Instead, get a professional photo. Your business – and your clients – will thank you.
Where do you go to get your headshot? Share in the comments!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.
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