Summer is nearly here and buyers and sellers are looking for the right agent to help them accomplish their real estate dreams and goals.
Will your bio show them that YOU are that agent?
Right now would be a good time to take a look and ask yourself if it sets you apart from the dozens of other agents who will be competing for those same buyers and sellers.
Does your bio reflect your business philosophy? Does it emphasize your strengths – like your fantastic listening skills, your patience, your negotiating abilities, or your expertise in determining that “just right” price for a home? Does it reveal your market knowledge?
Will it appeal to people in your niche? You may not want to turn away any client, but if you have a niche, your bio should identify it.
While you’re checking, look to see if it needs updates. Have you earned a new designation or won an award? Have you stated your years in real estate – and not changed it since 2015?
Real estate is personal, so…
There are some who will disagree with me, but I believe that since real estate is such a personal profession, your bio should also give potential clients a reason to be drawn to you on an emotional level.
In addition to revealing your personality, it’s good to offer a few words about your personal history and your current non-work pastimes. They may identify with one of your past professions, with the city where you grew up, or with a school you attended.
They may be drawn to you because you share an interest. Are you a golfer, a dog lover, or an avid fisherman? Do you volunteer your time to a local cause? If so, your bio should tell them.
These are a few of the things that will help potential clients see you as someone who is “like them” in some way – and therefore to be trusted.
Does your bio really matter?
Yes, it does. Studies show that the “About me” page is one of the most widely read pages 
on a small business website. Your bio (or profile) is also one of the things people look at when they find you on social media sites.
People want to know more about people they plan to do business with, and the about page or profile page is where they go to get that information.
This is not the place to use the trite expressions about service and customer care that hundreds of other agents before you have used. Your bio should be exclusively yours – because you are like no other person on earth.
Can a new agent have an effective bio?
Of course. If you’re new at real estate, you’re new at real estate – you’re not new at being you. You have a philosophy, opinions, strengths, and a personality that’s all your own.
And, since you’ve no doubt been exposed to other agents over your lifetime, you have a good idea about what’s important to clients, and how you want to conduct your business.
Go here to see how I create bios for new agents.
Do you have an effective bio right now?
If not, now is the time to get started.
You may be comfortable writing it yourself, but many agents are not. They write blog posts, community pages, and every other page on their websites, but when it comes to writing about themselves, they get stuck. And that’s why their otherwise excellent websites still have no bios.
So if you still need a bio and you need some help, get in touch. If we get started soon, it can be on your website, your broker’s website, and all your social media pages before the summer frenzy begins.
If you’re interested in the process I use to create agent bios, you’ll find it here, and if you’d like to see samples of bios I’ve written, you’ll find them here.
Write me at: marte@copybymarte.com or call 208-448-1479. If I miss you, I’ll call back as soon as possible.
Biography image courtesy of Stuart Miles @freedigitalphotos.net
Golf club Image courtesy of Gualberto107 at FreeDigitalPhotos.net
Young businesswoman Image courtesy of imagerymajestic at FreeDigitalPhotos.net
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