The best time of year to generate more buyers is tax time. In my opinion, converting renters into homeowners
is the way to do just that. We all know that there is no real benefit to renting unless we absolutely have to.
There are so many first time buyer loan programs, 3 percent down loans, 100% financing, Interest only and
that's just to name a few I have seen and had the priveledge to close. Most people who rent may not know
that the rent amount they are paying, could be equity in their own home. I have a great tool that will help you
explain to your renting friends and clients the value of owning their own home based on their monthly rent
payments.
http://theescrowguy.com/MarketingMaterials/WhatYouPayInRentFlyer.pdf
Many have been able to use this tool to successfully convert renters to buyers. Tax time is perfect because
renters realize they don't get any credits or tax breaks as a tenant. They have no interest to write off, no
benefits of homeownership, and they are just paying off the mortgage for the landlord, will eventually own the
home. Renters/Tenants are always subject to a 30 day notice to move. That can be a rude awakening.
Tis the season to help the renters in your area understand the benefits of homeownership, the creative
financing that is available, and why they should use you to find them their dream home, (and us to close the escrow :-)).
Use the link above to generate more buyers and educate tenants in your area.
Lend a helping hand to the renters in your area! They could use your help into homeownership!
Hey Brad. Nice job! Buying a house is almost always a better way to go than renting and what better way for people who do get tax refunds or who are paying through the nose at tax time for that matter, to look into the benefits of home ownership.