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Active Rain works...Let's talk about branding that works

My Treo Funny thing happened yesterday. I began working with a new client named "Phil." Yesterday Phil called me to confirm a future date to look at homes. Since I hadn't added him to my TREO, I went to do so.

Now perhaps I'm not the only one around that has trouble with last names. I never committed Phil's name to my memory banks, but I knew it was short.

What came up was Phil Leeto. Over and over in my mind I'm thinking this guy is Phil Leeto. I repeated it, all the while thinking it wasn't right. So I input the name into my TREO, making a mental note that my new client may or may not be Phil Leto.

I was right. He was not. Phil Leeto

Phil Leeto is a Denver Lender an Active Rainer who has been communicating with me via e-mail. He stops by my blog and I visit his. We say "hi" but have never meet.

Well Phil, it's working subliminally. Your name has been imprinted on my brain. I'd send you my new Phil for a loan, but his a relo tied to a package. Sorry. Maybe the next one...

Thanks for being there!

~kk

Posted by Kristal Kraft ~Denver Real Estate~303-589-2022 on 03/03/2007 10:38 AM

Comments (14)

phil leto, denver lender, branding

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14 Comments on Active Rain works...Let's talk about branding that works

wow, your treo is having a really bad day. It needs a facelift.

03/03/2007 11:34 AM

by Maureen Francis & Dmitry Koublitsky, SKBK Sotheby's - Metro Detroit (SKBK Sotheby's International Realty)

Nothing like an over-worked TREO to illustrate how HOT BUSINESS is in Denver! ;)

03/03/2007 12:07 PM

by Kristal Kraft ~Denver Real Estate~303-589-2022 (The Berkshire Group Realtors)

I love your Treo, Kristal. Can I have one just like it? Did you ask the real Phil Leeto if he wants to buy or sell a home? Or buy a vacation home in Florida?

03/03/2007 12:27 PM

by Sharon Simms St Pete Florida CRS CIPS CLHMS (RE/MAX Metro)

OK Kristal....you are not reading this comment.....you are very sleepy......Rick and Ines are your friends......Rick and Ines.......you will not remember this comment when you wake up....rick and ines......rick and ines......<snap> wake up!

Next time you can't remember a customer's name and "rick and ines" come mysteriously into your mind, don't ask me how it happened! :)

03/03/2007 12:49 PM

by Rick & Ines - Miami Shores Real Estate (Majestic Properties)

Sharon which real Phil Leeto? The real one in my head or the real mortgage banker here in Denver? I've confused myself. My TREO is hot, very hot.

Ines ~ I have a story about you that is in my head. I've never met you either, not have we talked. But I listen to Shakira and visualize you and Rick singing, "these hips don't lie." I know you sing like that! Tell me it's true...

03/03/2007 01:31 PM

by Kristal Kraft ~Denver Real Estate~303-589-2022 (The Berkshire Group Realtors)

That is the HOTTEST compliment anyone has ever given me Kristal - THANKS!!! Why ruin that mental image? I will not even try to correct it....it's way too cool.

03/03/2007 02:43 PM

by Rick & Ines - Miami Shores Real Estate (Majestic Properties)

kk: As far as name memory goes—you’re bordering on pre-Codger CRS ☺! And—we don’t remember the rest of our comment(????). Love the wavy thingy.

Jay

03/03/2007 03:04 PM

by Jay Merton & Medford Ambrose, the Codgers (Retired Handymen)

Ines ~ I'm glad you love it. I've been wanting to talk to you, but instead I sing (along in my car) and think of you and Rick and Miami!

Jay ~ What were we talking about?

03/03/2007 03:43 PM

by Kristal Kraft ~Denver Real Estate~303-589-2022 (The Berkshire Group Realtors)

KK...I heard Ines voice today on my hubby Jay's post where she posted a YouTube message....I think she can sing that song!!! :) She sounded so cute!!!

I have a hard time with last names too...and often get them wrong. Must be the hard of hearing thing.

03/03/2007 07:49 PM

by Monika McGillicuddy~REALTOR®~ N.H. Real Estate Broker & Trainer (Prudential Verani Realty/Hampstead)

Too make matters worse I spelled Phil's last name wrong too! It's now corrected.

See I told you Ines can sing!

03/03/2007 08:12 PM

by Kristal Kraft ~Denver Real Estate~303-589-2022 (The Berkshire Group Realtors)

I'm sorry to disappoint the 2 of you, but I cannot sing - although I can dance up a storm. Maybe I'll get some voice training now since you guys are so convinced.

03/03/2007 11:36 PM

by Rick & Ines - Miami Shores Real Estate (Majestic Properties)

Kristal...One of your most amazing qualities is your humor. If ever I should be distressed, I know right where to visit...and I do. Now I may also visit Phil...

03/04/2007 01:25 PM

by Asheville's GREEN Land & Homes ECO-Steward Realty

Ines ~ you sing in my mind and that is good enough for me.

JaneAnne ~ Humor keeps me going. Please do visit Phil, he has a very nice "real" blog too!

03/04/2007 05:34 PM

by Kristal Kraft ~Denver Real Estate~303-589-2022 (The Berkshire Group Realtors)

Thanks for kind words Kristal. They're much appreciated!

03/04/2007 07:00 PM

by Phil