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Seeking a real estate niche? Focus on single women

By
Industry Observer with Retired

Seeking a real estate niche? Focus on single women

 

Recent Census data indicates that single women are buying homes and condos at more than twice the rate of single men. Click on the following link to read an article by Kenneth R. Harney, The Nation's Housing, in The Washington Post.

 

Single women accounted for 18 percent of all home purchases last year compared with just 7 percent by single men.  This makes single women the second-largest segment in the home-purchase marketplace, behind married couples.

 

Single women account for more real estate purchases than single men

 

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Posted by

Roy Kelley, Retired, Former Associate Broker, RE/MAX Realty Group

Gaithersburg, Maryland  

Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Bingo, there is an agent here who did that about five years ago, ahead of the curve - and she has done very well. It's an excellent niche - and will likely continue to grow. D 

May 17, 2018 01:15 PM
Yolanda Cordova-Gilbert
Richmond, TX

Roy,

 Great niche idea and I think you are correct, women seem to want to nest more than men.

May 17, 2018 01:54 PM
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I have an agent that will not work with single ladies...an issue at home

May 17, 2018 02:48 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy,

What a great idea...I am sure someone will do that as Debb Janes EcoBroker and Bernie Stea JD mentioned.  However, given the current climate, it would be best if a women took up the niche.  A

May 17, 2018 02:51 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good evening Roy - that certainly is a growing demographic to consider in your marketing niche.

May 17, 2018 10:20 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for reblogging the post. I missed reading the original one 

May 18, 2018 03:21 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Roy.  I focused on single women for most of my life.  It stopped right after I got married.

May 18, 2018 04:29 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I have sold many single women and so proud that they are able to do it on their own.

May 18, 2018 07:26 PM
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

I happen to know two single women in my family that recently purchased 4 bedroom, pool homes.  One of the homes is an approximately 2 acre lot and the beautiful pool has a large attached cabana and large tool shed.  The home is amazing and lots of personality and the lake is across the street.  At the time of the closing, I did think this woman had taken a big step.

May 19, 2018 08:32 PM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for your comments. It is always good to hear from you.

May 21, 2018 04:49 AM
Roy Kelley
Retired - Gaithersburg, MD
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Please note our new exhibit hours from 9am - 5pm daily untilJune 30. From July 1 - August 31 weekday hours are from 9am - 1pm and weekends from 9am - 5pm. For important visitor information, group information, opportunities to learn more about butterflies, and ways to become involved in the Exhibit,
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May 22, 2018 07:23 AM
Roy Kelley
Retired - Gaithersburg, MD
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A visit to the Water Park makes for a perfect Gaithersburg staycation. It opened at noon on Saturday, May 26 and features a zero-depth entry, two amazing water slides, a concession stand and picnic areas, plus lots of play features. And right next door is a Miniature Golf Course and Skate Park. Best of all, the Water Park has special hours and events just for City of Gaithersburg residents and aquatics members. It's all yours from 11 a.m. to noon on weekends and holidays, and it's yours all day for SummerFest on June 30 and on the 4th of July. We're also planning special family nights just for City residents and aquatics members. Click here for details.
May 28, 2018 04:30 AM