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66 Comments on Should a Uniform Marketing Plan Be Used With All of Your Listings?
Rosario, this market establishes the following budget:
An overpriced potential listing that will provide front yard signage:$0. (just matching my return).
A listing that will sell, based on gut, and seller motivation/comprehension of reality: ONGOING- in this market, just getting buyers out is the hard part. All available (and mentioned in your strategy) methods taken and paid for.
I don't think you can use any "one plan" for every situation. When I present to a seller I tell them I will tailor a marketing plan specifically for them that includes MLS, print, on-line.
I stick to a plan however believe that all good plans can be changed if need be. For me open houses and broker preview and second to good pricing! A nice house helps as well!
Great post - just timely! There are so many sellers looking for someone special to sell their home on buyer's market. There are so many great agents delivering wonderfully designed marketing plans. And - there are still tons of expired homes and many frustrated sellers who never heard of any marketing plan from their agents! Sometimes I wonder why people keep hiring ahents who are not qualified to do their job. Maybe that's just me, as I sell a lot of previously expired listings...
I present my detailed Sample marketing plan to any seller which we then modify according to the seller's needs. There is a standard which is the same for any listing regardless the price
Rosario, Thank you for asking the questions. There are some great responses here. I am making notes!
You're welcome :)
Got the message. Just to explain I know you haven't put up a post since the 5th of May. I know because I have been waiting for you to put something so I could comment on it :)
TLW...ROAR!
This is a good thread! I'm coming back to study it. My own way is "one-size-fits-all" but that's because after years of trying other things, I've found what works. The keys are price and staging -- and, of course, those are individually tailored!
The marketing plan in my estimation has to be geared to best promote the property and it's features while maintaining the goals of the sellers. So not all plans will work for every listing. Congrats on the feature Rosario, nice post.
Ann has it correct. This is a great thread with lots and lots of excellent info! Thanks to everyone for making this blog sing.
You have great blogs. Keep up the great work. It is always good to see your wisdom. Thanks again for your faithful advise. Lu
Rosario,
Great questions in this post. I would think that in some cases, a house that doesn't show as well would require some extra marketing efforts, or a house with unusual circumstances. You'll see this often with houses that are being sold by a third party relocation company. House that the transferee's company has bought and now the third party has to sell. There are some real doozie's, I once worked on a house that the staircase would around like a tree house, over 100 steps, and narrow too. Not an easy sell by any means. There was a lot of marketing and incentives placed on that house.
Hi Rosario;
I always enjoy reading your post, you are very knowledgeable and a pleasure to be corresponding with you. I Thank you again for the very important post.
Congratulations on topping 100,000 points! And yes, I have a basic marketing plan - it doesn't change, except as dictated by the property, but my presentation is very individualized and personalized.
Congratulations on the star for this post - well-deserved!
Rosario, your post generated a a huge response and many informative options...again congrats.
Have a safe and happy Independence Day, Rosario!
I have really enjoyed reading your blog. I am relatively new to AR and have noticed you have received a lot of points and have achieved a remarkable high ranking. Congratulations! May I ask if you have had success in turning your high ranking into business? I am curious if it has been a profitable venture personally as well as financially. Thanks for sharing and best of luck in your business.
ONe time I remember learning about the buyer that was about to go preview a property. He was a young executive sports news caster. I immediately changed the flyers to be oriented towards his lifestyle instead of a family home.
He bought the home for more than any condo had sold for. Not only that, there wasnt another condo during the market boom that sold for more than his in over a year.
I believe tailoring it to the consumer instead of blanket marketing helps greatly!
Utah Dave
utah homes for sale
I think you have to tailor each marketing plan to a certain degree. It really depends on your target market for the particular property.
Don't forget blogging and social networking advertising!