In response to the competitive nature of obtaining property listings, real estate agents vie to offer potential seller-clients bigger and better marketing plans. The logic is simple: homeowners are looking for the most bang for their buck.
So what does the well prepared listing agent offer? There are of course the old tried and true basics;
- Basic Listing on an MLS
- Basic Print Ads
- Open House
And then there are the newer additions to the marketing plan;
- Professional Quality Pictures, Pictures, Pictures
- Virtual Tours
- Audio & Video Promotion
- Home Staging
- Listing on Real Estate Company Websites
- Listing on Agent Website
- Listing on Multiple Public Real Estate Websites
- TV Ads
It is easy to see the appeal a thorough marketing plan has for a seller. After all, more is better, or is it?
A thorough marketing plan requires of the agent imagination, expertise, and increased time and expense. That is all worth it when a property has the potential to show well and bringing in top dollar, but the fact of the matter is not all properties have that potential.
So, what do you offer your seller-clients? Do you tailor your market plan to fit each situation, or is your marketing plan one-size-fits-all?