In the 1960's Mattel Toys came out with a doll that you pulled a string on the back and it would say all sorts of cutesy phrases like, "Please brush my hair." It was the rage of little girls all around. How high tech for its era!! It was called a
Chatty Cathy.
Chatty Cathy became a euphemism for someone many years later who would never cease to stop talking to you, with you, at you, just droning on and on and on, till you reached an overwhelmingly bored state.
In real estate blogging, excessively long blogs can lose their meaning, the reader can miss the point, or it gets to be convoluted thinking with no introduction, body, and conclusion. But there is an instance
WHEN BEING A CHATTY CATHY IS A GOOD THING.
That is in the area of reciprocity. Blogging is at its best between industry insiders and consumers when it is conversational. This idea of reciprocity is key. Reply to comments on your own blog. Read the comments made about your comments on others' blogs and reply to those if you can. Make time to circle back on your comments. It creates what is called Google Juice and you will create reciprocal links back to you with the Search Engines.
With whatever time you allocate to blogging, be a Chatty Cathy when it comes to being a great conversationalist. You'll learn a lot about yourself and others and climb to higher positions in the Search Engines. Bottom line, more people will know about you. THIS IS GOOD.
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