You put your Westfield home on the market weeks ago. Buyers stopped by in the beginning. But the steady stream of visitors has dwindled down to a slow trickle. This shouldn't happen. You've got a great house that buyers should love. So, why hasn't it sold yet?
Westfield Home Sale "Don'ts"
Pricing Based on Feelings, Not Facts
One of the biggest culprits for a stagnant listing is the price. Even a Westfield home with the finest amenities won't sell if the price is too high. Table your feelings for now. This is business. It's not personal. Ask your Westfield REALTOR® to run comps on the recently sold homes in your area (within the last 30 days). Find ones similar in age, style, and amenities to your own home. This gives you an idea of what buyers are currently paying. Then, price your home accordingly for a successful sale.
Neglecting the Optics
Next, take a long look around your Westfield home. Have you cleared out the clutter? Remove bulky furniture, most of the accessories, and all personal items from every room. You want buyers to picture themselves in the space. They can't do that when you have too much "stuff" lying around. Also, add a fresh coat of paint where necessary. Make those repairs you've been avoiding for years no matter how small they may be. And deep clean everything (carpets, upholstery, drapes, etc.). Finally, does the front of your home look crisp, clean, and inviting? Curb appeal ranks high with most buyers. If they don't like what the outside looks like, they are less likely to venture inside.
Drab Listing Photos
Never underestimate the power of good listing photos. Most buyers surf the internet for their next home first. If your photos don't "wow", they might pass your home over. Talk to your REALTOR® about hiring a professional photographer. They'll know how to light to perfection and which angles to use to show off your home the best.
No Marketing Plan
Just because you list your Westfield home doesn't mean buyers will come. Implementing a good marketing plan makes a world of difference. If your REALTOR® hasn't marketed your property well, it might be time to find a new one.
Not Being Flexible
Finally, you should try to be as flexible as possible when it comes to viewings. Sometimes, you may only receive a 30-minute warning that buyers want to see your Westfield home. Let it happen. You don't want to lose out on a sale because you limited viewing times to two hours on a Thursday afternoon. Buyers want to see homes on their schedule. Accommodate them as much as you can.
Having trouble selling your Westfield home? Put these tips into action and the right buyer will find you soon enough. Contact me if you have any questions.
Scott Gleason, CRS at RE/MAX Select, Luxury Homes
Originally posted on my Westfield real estate blog here: http://www.luxuryhomesnj.com/westfield-seller-tips/westfield-home-sellers-why-home-hasnt-sold/.
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