It’s evident that I’m an advocate of “old school” print marketing. The visibility is there for those who do not go online. There are many people who do not do anything other than email online. They own homes. They too are “old school” and read the newspaper. Every page of the newspaper.
In my town, most of these residents are living in older homes and have owned them for 50 or 60 years. I know many of you will be thinking that these are not people who will be selling and then buying. You’re wrong.
This is the sector of the community that are in their late 70’s to late 80’s. People are healthier and living longer, and I’m not about to eliminate any of that market.
Those are the buyers who are truly interested in one level living. They want the first-floor master suite and they pay cash. We’ve listed many of those older homes and sold new and resale condos in Active Adult Communities to those homeowners.
We list Franklin properties, and I want every homeowner to know this. Every homeowner will not if we eliminate their source of receiving information. They do not Google!!
This is the main reason we provide a full-page newspaper ad in our local newspaper. This newspaper, Local Town Pages, is monthly and is mailed to every residence and business in the town of Franklin. Everyone loves Free and this newspaper is Free.
I’ve attached the Fourth of July Free Market Analysis Postcard that I managed to create today, also. Did I mention that I’m semi-retired?? Did I also mention that I’m enrolling in my Personal Trainer Program on Friday?? That’s one of my next blog posts.
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