I have experienced a sharp increase over the last six months in bankruptcy appraisals, probably due to general market weakness and an increase in foreclosures as well as a tightening up by trustees in proof required, etc.
FWIW, I had nothing on my websites or PPC Directoy listings, etc. seeking bankruptcy appraisal assignments.
Anyway I figured it might be a good time to target [for soliciting appraisal work] those planning to file for [or already in the process of filing for] bankruptcy. I made some modifications to my websites [will likely take weeks or months to be indexed again by the major search engines] and played with some of my PPC directory listings which will be active in a few days.
The most amazing and immediate result was my Active Rain Blog.
I wrote a blog post early this AM "Bankruptcy Appraisal - Why it's crucial to choose a seasoned professional".
Within 45 minutes it was indexed by Google with top ranking for a host of related searches [based upon the keyword tags submitted with the blog, etc].
Within 1 1/2 hours I got an order for an appraisal scheduled for Tuesday.
I am truly impressed!!!
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