This is my list of the best things to post on your blog for business-generation. As always, I base my observations on my own experiences and what interests me when looking at other blogs.
1) Your Listings. The best real estate content and information remains real estate listings.
2) A New Testimonial (include photo of happy client(s). It always feels great when someone else sings your praises.
3) Examples of your marketing, let people see that you market to the areas where they are looking to buy or sell.
4) News about your Customer Appreciation events, with photos and additional fun info. about the event
5) Market Conditions, especially during the current market where buyers require more information and guidance when making a decision. Include monthly regional statistics from your Realtor Association.
6) Photos of your favorite farm community during the different seasons.
7) A positive review of a contractor that you personally use and/or that a client has commented about the contractor. It is a great way to keep your networking moving forward and rewarding good work.
8) News about a charity event that you participated in, with some photos and info about how others can contribute to the charity.
9) Press releases, ie., news about your real estate company, introducing new employees, and so forth.
10) Your yearly vacation photos and details about the trip. What you liked and didn't like. Keep the vacation postings to once a year though, or people may start to wonder what you are doing with your time...
Go forward and blog with these ideas...I hope they help you generate more business.
Did I miss something that you personally thinks needs to be added to the list, or do you have an idea that works for you?
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Christopher, thanks for the tips. I think adding local events and functions has value too, especially if you get enough locals reading it and going to it as the source of info. My guess it would take a lot of time to get a blog to the "go to" point.