My Memorial weekend to the lake was delightful. My mum and dad live in a very summer touristy area just about an hour and a half north of my town; and boy you could tell summer was just around the corner. Lots of people bringing out their campers and tents for the season, green grass and LOTS of new properties listed.
The one thing those new properties were missing was information about them! We saw three homes in just one small area alone that were new listings, but the name of the real estate company wasn't familiar. We kept saying, remember that company so we can look it up. Do you think we remembered any of the names? NOPE! Not one of those three homes had any type of information about them readily available at the property.
Remember, especially for those of you who's listings are in a popular summer destination area, your listings may get a LOT of extra traffic this summer. So be sure to make information as accessible as possible; and use that traffic to your advantage! You never know who may be looking to relocate or looking for a summer home, and they may be your next best customer!
If you are using Flyers, be sure to keep that box filled with crisp, clean flyers!
If you are not using any informational tools at your properties, be sure to take advantage of the tools that provide information AND lead capture (even in addition to flyers). Some consumers are hesitant to contact agents right out of the gate, but if you are giving them the ability to self-service themselves with info, (self-service and instant information is more and more becoming the consumers way these days) while they are standing in front of the property, the information provided might be just enough to wet their whistle and spark some added interest.
Use those "At property info tools" to help your business! Call for information (recorded) services and text for information services are perfect for this. The information is readily accessible to consumers and they don't have to speak to an agent right away, or wait for someone to call them back. The text for information services allow consumers to keep that information in their phone, so they can refer back to it later.
How do you best market your property, at the property?
Happy Summer Selling!
Erika
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