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When a home seller puts their home up for sale, they are much like kids about to go on a tricycle ride. But for this selling ride there are 4 basic elements impacting how smoothly the ride will go: Market, Location, Condition, and Price.

The Market is the sidewalk that the seller's tricycle maneuvers on. Sometimes the market is bumpy, sometimes smooth. Regardless, what the markets surface conditions are, the seller must just roll along for there is little they can do to impact the market path.

However, to get the tricycle ready for its travels, the seller must consider the 3 wheels that keep their home's sale rolling along.

PRICE is the big front wheel where, with the knowledge and expertise of a Realtor, drive and direction are most effectively applied.  

But in order for the front wheel to maneuver properly... the two back wheels must be looked at and operate smoothly and in conjunction with the front wheel.

One of the trike's back wheels is LOCATION. The LOCATION Wheel is a fixed hard rubber wheel that will never go flat... it is what it is. The other rear wheel is CONDITION.

By the time a home seller gets ready to jump on their trike, sit on the seat and go for a sale-ride, they don't always want to look at the rear wheels... especially the CONDITION Wheel. However, over time the CONDITION Wheel's treads have worn down, it's leaked air and maybe even gone flat.

Home stagers go to work on the flat worn-out rear tricycle wheels. We pump up and repair rear CONDITION Wheels so that the sale doesn't end up being a rickety ride.

I encourage you to use home stagers to see just how smoothly your client's tricycles can roll.

Stage It Forward... Me

PS: I spelled "peddling" the way I meant it.

 

 

57 Comments on REALTORS... Selling a home is as easy as riding a Tricycle

MAR
04
2007
1 Featured Post
Love your example!  Such a simple and clear way to express the importance the role of staging plays in the transaction.
3:39pm • #1
171,483 Points 36 Featured Posts
Great post. Nice graphic. Did you make that yourself? Very professional!
3:44pm • #2
937,644 Points 361 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
Craig, an excellent analogy. Are you sure you don't sell real estate? This was very well done and an excellent visual to assist sellers in getting their house ready for market. It is sooo important for sellers to understand that the market "is what it is" we can't change market just conditions because they need more money than their house is worth. We can however change the condition (sweat equity) and to a point, this will increase value. If they are not willing to do this, then it's price. I can sell anything if the price is right. 
3:47pm • #3
139,948 Points 15 Featured Posts Outside Blog
Craig- Your creativity never ceases to amaze me.  This is a fantastic analogy.  Love the graphic - can we all borrow it?  I have a Realtor presentation tomorrow - I think it would be a big hit.
3:47pm • #4
219,022 Points 56 Featured Posts Outside Blog
That is Awesome Craig!  Your analogies are always so great - you have the gift of putting your ideas out there and making an impact with very few words.  I am saving this for future reference with my customers if you don't mind.
3:50pm • #5
220,676 Points 4 Featured Posts Outside Blog

Do you rent out your  creative mind only to sellers who need your service?  I would love to be able to tap into just one iota of your talents.  Thank you.

 

Ozarks Joan 

3:59pm • #6
280,621 Points 18 Featured Posts Outside Blog Called Shot Master

Craig,

This should be made into a Brochure! Your creativity is incredible. The seat is the Seller in control of his selling experience:

4:24pm • #7
7 Featured Posts

Craig-  I really enjoyed your blog...I'm trying to sell my own home.  I have it listed.   I thought that location was important....apparently where my house is it's not important...My home is the least expensive home within the best rated school boundary in Keller, Texas. 

5:25pm • #8
548,980 Points 110 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hmmm. I agree "Are you sure you don't sell Real Estate" ????

Personally I think you get this stuff from all those meetings with Realtor Organizations that you attend with such 'regularity'...

I said 'regularity' the way I meant it. SVW (smiling very wide)

TLW...ROAR!

5:30pm • #9
212,314 Points 69 Featured Posts Outside Blog

Judy & Karen... yes I do do all my own graphics. I "stage" blogs because I know what a person sees is important.

Bryant... shucks. I just be lil'ol me.

Maureen... I share what I share in the hopes that ALL stagers benifit.

Ines... use away.

Joan... RENT!!!!!? Hell now. Show me the money! LOL

Karen... I altered the "orginal" post to make your point MORE clear. THANKS.

Lauren... Location IS IMPORANT. But so are a few other things. That is what I was trying to say.

Judy... It is easy for me to draw staging into the story. I have seen HOW STAGING HELPS far to many times.

Me

5:38pm • #10
18 Featured Posts

Hi Craig, finally!! a person who thinks like me!!.. or even more vividly!!  you're my right brained partner!!! i this is not my logo, i am not promoting services, this is my name. ok? ;)love it! great analogy, explanation and the graphic rocks!. I may be using this to get the point across.

I can picture the sellers without great condition just riding in circles.. on and off the sidewalk. :) thanks for the mental image. I wish some you warmer weather dude!! :)   wow, i almost feel normal now :))

5:42pm • #11
1,049,979 Points 178 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
I love the Radio Flyer tricycle. It's such an American icon to me!!! You are absolutely right about the "peddling". Now that I have seen how Staging works, I cannot imagine listing a house without it. I really enjoy all your posts. You really have so much to share.
6:07pm • #12
1 Featured Post

Great analogy, thanks much! It's my buyers who need training wheels, lately.

 

 

 

7:29pm • #13
354,888 Points 137 Featured Posts Localism Sponsor Outside Blog
Craig, absolutely Marvelous Post!  I'm going to bookmark this so I can e-mail it to some of my clients!!  Thanks for a great read and posting this to Fraiche Aire.  Once again, I echo some of the comments above...Are you SURE you don't sell real estate???  Perhaps in a previous life :)
7:54pm • #14

Craig, fantastic analogy. Do you have this article on your regular blog that we can link to your blog from our blogs? Just today I added a post to my Reese's Pieces blog on a really, really bad photo and discussed staging prior to photography. (You would love the photo!) I'd also like to include this article (from your regular blog) as a sub-link under my main blogroll link to you.

8:21pm • #15
109,957 Points 2 Featured Posts Outside Blog
Love it - I got a home that is in dire need of staging right now. I think I will print this post for my sellers. Thanks!
9:52pm • #16
Liked your post, but I think that the seller needs a quad.  I noticed that market had fallen off onto the sidewalk as there was nowhere on the tricycle to stick it. I did like the illustration and the blog.  Good information!
10:00pm • #17
122,017 Points 6 Featured Posts Outside Blog
That was a great example. I loved it. It was very creative and so true.
10:33pm • #18
186,349 Points 2 Featured Posts Called Shot Master
Great graphic! Very creative! I am going to bookmark your blog and read it. Thanks.
11:05pm • #19
1,306,548 Points 314 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great analogy, Craig. Creatively written and easy to "get it."

Jeff

11:37pm • #20
MAR
05
2007

Craig,

I always enjoy reading your posts.  I would love to see some of your work in person.  Would you mind sending me links to some of the active listed properties you have done in Chicago.  I'd like to set up a showing for myself (and hopefully a client) to see your work first hand. 

Thanks again.  Keep up the GREAT work!

1:41am • #21
1 Featured Post Outside Blog
Very Clever, Good graphic to show what you mean as well!
8:35am • #22
125,891 Points 11 Featured Posts Outside Blog

Condition is such a simple concept. You get an ice cream for this one Craig. Could it be that real estate agents have been conditioned to accept less? 

home staging award

8:39am • #23
139,573 Points 1 Featured Post Attended Rain Camp

Craig,

Great analogy like many have said before me.  Really appreciate all the ARers who share so much.....

9:24am • #24
183,686 Points 47 Featured Posts Outside Blog

Great post Craig and great photo!  Can you please email that to all the FSBO websites?  LOL  I know it would take a lot of guts but wouldn't it be awesome?!  Have a great week.

10:16am • #25
Fabulous!  Fabulous point and fabulous blog.  You should be marketing your other talents too!
1:39pm • #26
1 Featured Post
I agree with this illustration and what a simple way to deliver a powerful message
4:00pm • #27

I love the analogy. For the legal side of things, it made me think of the trike just plowing into a wall (or getting run over by a train), because an agent, however well intentioned, decided to draft an addendum to the PSA rather than calling an attorney to do it.

Great diagram.

6:49pm • #28
566,349 Points 79 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Craig...Thank you for the analogy and gentle explanation. Please OH please make a brochure that can be available for REALTORS to share with thier clients. it will be SO good for all of us!

11:22pm • #29
MAR
07
2007
243,682 Points 1 Featured Post Outside Blog

Loved this illustration - sending it to some agents.

Keep them coming! 

2:04pm • #30
Great analogy.  Love it
Anna Waddle
4:23pm • #31
MAR
09
2007

Since one of your replies said "Use Away" I have taken the liberty of downloading your post and the wonderful graphic complete with your name and where I found this posted. I intend to use it in presentations or as a handout.  This is VERY great and I like your attitude of sharing.  Thank you a thousand times!

P.S. any of my spelling errors are probably NOT the way I intended. LOL

Martha Stanton-Smith
7:38am • #32
MAR
10
2007
This is great! I am new here and I already love what I see. Thanks for putting it in simple terms!!
9:44am • #33
581,852 Points 11 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

Good Day Craig,

 Excellant .....simple but effect Description and Graphic..Great idea for us all for our listing presentations. Its simple and to the point.

I too would like a copy of your graphic and explanation.

 Cheers, have an awesome day!

10:11am • #34
Great analogy Craig! Thanks fir the post!
10:53am • #35
MAR
12
2007

I think that is the best blog so far that has the best example. Great work and I liked your piece alot.

 Ben

4:59pm • #36

I think you made a great point especially in today's market. "Staging sets the scene throughout the house to create immediate buyer interest in one's property. This will then lead to home selling for the highest possible price in today's market. Remember, "The way you live in your home, and the way you market and sell your house are two different things." Why do you think builders have model homes.... It is a " staged home" .

Carlota Joven Caracut
7:20pm • #37
MAR
13
2007
1,601,857 Points 154 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
Wow, what a way to think about it. Do you mind if I use this in my presentations?
1:42am • #38

What a great analogy.  Thanks for the post.

 

8:13am • #39
MAR
17
2007
WOW, what a wonderful comparasion.....It really simplifies the process so the client can understand the role the stager plays in the sale.....Great Post
8:01am • #40
APR
04
2007

Love the Visual Craig!

Best,

Sean Alvarez

Watch My Listings

 

1:15pm • #41
507,715 Points 9 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
Speaking of selling homes,does any real estate agent use Talking House? And if you do,does it work? Please let me know.Oh great article by the way.
10:37pm • #42
APR
05
2007
1 Featured Post Localism Sponsor
This is super. Aren't you the guy who fell off the bike on April 1. So you have switched to a trike. I am betting that you won't have any more accidents. You are fantastic at analogies!
3:56pm • #43
APR
06
2007
110,912 Points 11 Featured Posts Outside Blog

Home Stagers, paving the way to a smooth sale!

 

9:40pm • #44
APR
07
2007

Craig,

 Terrific Analogy - I agree with everyone on  that. And what you say is SO true. I have and had a few home sellers that just didn't get it -

"Yes the house was comfortable for YOU but you don't want to live here anymore. We need to make it appeal to others!" ;-)

I too may borrow your post (with credit given of course!- say a link to your site w/your name and info) :-)

7:26am • #45
APR
08
2007

Craig,

 Great article!  Staging is a new concept where I practice Real Estate.  I have done my own with Sellers, but don't have a professional do it.  Staging, decluttering, and fresh paint go a long way towards a top dollar price!

Sheri

10:43am • #46
APR
15
2007

Craig,

 

I'd been playing with this concept--but would never have come up with anything so simple and effective.  Thanks for sharing.

 

Deb 

8:15pm • #47
APR
18
2007
142,998 Points 1 Featured Post Outside Blog

Craig

Nice post and good explanation. I am wondering and maybe you can help me on this one approximately how much does a home stager charge? And who pays them?

10:35am • #48
Localism Sponsor

Good post.  Graphics are always nice.

May have a seller who owns a furniture store.  Have any ideas on how to structure a deal or partner to make this a long term win/win? 

3:30pm • #49
MAY
02
2007
Craig - sweet diagram....nice post...thanks for sharing....happy riding to all.!  ron
9:47pm • #50
MAY
03
2007
Craig!!!  This is AWESOME!  I am trying to figure out a way to use this as a marketing tool.  Hmm...this would make a great power point presentation to Realtors!!!  Yay!
7:18am • #51
Hey Craig.. I like what I hear! nice post! I agree that would make a great power point presentation!
9:15pm • #52
MAY
04
2007
2 Featured Posts
Beautiful analogy.  You have made it very simple for even the newest agents to comprehend.
7:57am • #53
MAY
11
2007
love the tricycle idea.  I guess that is a great way to put it so everyone kinda understands.  I agree with home staging being an awesome thing.  I have had great results.
12:25am • #54
MAY
12
2007
MAY
13
2007
6 Featured Posts
Craig:  Fabulous Comparison....may I use this in presentations for I'm sure it would help in clarifying to sellers the importance of getting their home market ready.   As of now I have not used staging services.  What would be your recommendations in regards to finding a creative and competent staging professional?   Thanks!
11:09am • #56
MAY
22
2007
Very clever!  I love it!
7:56pm • #57

What does the graphic say?

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Craig Schiller

Chicago, IL

More about me…

REAL ESTAGING, a nationally recognized leader in Staging.

Address: 131 South Lincoln Ave., Park Ridge, IL, 60068

Office Phone: (847) 384-9369

Email Me

These are the creative writings of Craig Schiller, a home staging professional, passionate real estate marketing professional and founder of the Real Estaging, one of the nation's leading home staging companies.


















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