As the voice for San Diego real estate I am pleased to announce that in a just released news items, NAR has settled with the Justice Department. "REALTORS Settle Case with US" and " NAR,DOJ Agree on MLS Policy".

This settlement which I am sure comes as a relief to REALTORS and all concerned, will allow on-line brokerages access to listings that were denied in previous rules in the MLS Model Rules.

NAR feels that this is a win-win and will neither pay a fine nor have to admit any liability as part of the settlement. Dick Gaylord, our 2008 NAR President said "Thanks to Realtors, consumers can access detailed information about millions of properties for sale across the country."

One interesting point that was brought out in a report filed by the Justice Department and the Trade Commission was the home buyers use the the web for searching properties more than they do in calling from "For Sale" signs.

This report and this settlement is great news for all REALTORS. If we didn't already have enough, we now have more than a suitable quantity of empirical evidence to convince home sellers that the internet is the strongest and best marketing tool for exposing their properties.

Amended to add the following: With 84% of Buyers using the internet first to search for properties it is imperative to have the best internet marketing strategy.  We should also be impressing on the sellers that all agents are not equal in their internet marketing efforts. Sellers should really check out the connectivity and internet savvy of the agents they are interviewing and hire the agent that can implement the best overall internet and traditional marketing strategy for their listing.

 
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71 Comments on NAR Settles Lawsuit with Justice Dept

MAY
27
2008
3 Featured Posts Outside Blog Hit Router

OK...I am a little dense sometimes and need this put out in lay terms please.  I read through the article put out by NAR but am still confused on what this did andhow this helps us.  Please explain???  Sorry for the stupidity...but could someone explain how this effects sights like Trulia, Zillow, Hotpads etc.  All of our information is already out there...does this effect those search engines???

2:00pm • #1
3 Featured Posts Outside Blog Hit Router

Hey William...me again.  The article I just read that you posted is so completely different from the article I just read that was put out by NAR.  Now I am even more confused....this is the article put out by NAR  http://www.realtor.org/RMODaily.nsf/pages/News2008052701?OpenDocument

Please someone help me to understand????  I am SLOOOOOWWWWW

2:05pm • #2
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Kristi, I hadn't seen that post at the time I wrote this post. But I don't  see any conflict as yet. It goes into more detail and although I remembered the revisions in the VOW propeosal at the time, I certainly wouldn't want to be quoting it, not knowing if there were more recent revisinons since I saw them. Hopefully that would explain any conflict in what you are seeing.

Thanks you for coming by and I am sure we will all be hearing more and more about this in the coming weeks.

4:18pm • #3
323,025 Points 40 Featured Posts Outside Blog

William--Was there ever any doubt that the internet is the way to shop for a home? Most of my clients are on board with this without the ruling...However since blogging, I find most of my leads off the internet so....maybe my results are skewed. Thanks for sharing the info!

4:26pm • #4
102,965 Points 1 Featured Post

William,

I have to agree with Teri: "Was there any doubt that the internet is the way to shop for a home?" Most of Teri's leads are generated by her blogging efforts.

In your article: "One interesting point that was brought out in a report filed by the Justice Department and the Trade Commission was the home buyers use the the web for searching properties more than they do in calling from "For Sale" signs."

NAR has been quoted at saying that 65% of the public begins their home buying or selling efforts online--not by driving a neighborhood.

Blogging is the most positive impacting tool you can utilize for your marketing efforts today.

dean

4:33pm • #5
841,790 Points 213 Featured Posts Localism Sponsor Outside Blog Hit Router

Thanks William.

I feel as though a great monkey weight has been lifted from our respective backs / shoulders.

Now for the VOW.  I hope this does't encourage brokers/agents to salt the Internet with VOWs that are going to "capture" buyer and seller leads with questionable processes.  I don't believe that the consumer is sufficiently aware of the matters involved to avoid these pitfalls. 

It's bad enough with builders "claiming" buyers after getting an e-mail inquiry.  It will be a disaster if web based brokers do the same thing.  VOW's trick the public and reduce competition.

 

 

 

5:14pm • #6
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Teri, It is hard to remember not to preach to the choir. LOL. The point I didn't make very well is that Sellers use the internet far less for real estate than buyers so they are not always aware of the capabilities of the agent they hire. Since most agents only have a static web site that is mostly useless, they couldn't be all that internet savvy and know to post the listings in the many sites that could afford the best exposure.

5:32pm • #7
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Dean, my perspective , though I didn't make it very clear was that sellers should also be taking advantage of agents that are internet savvy to market their listings. Sellers spend less time looking at real estate on line to know how does the market job of exposing the listed properties.  At least it seems to be the case here in San Diego.

5:37pm • #8
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Lenn, We should do lunch. What a fun and wonderful time I had with you today going through all the variety subjects we covered. You are totally delightful and knowable and it sure provides so much insight into our careers. You are one fabulous lady!

Thanks you so much for seeing this post the minute I put it up. Did you happen to see any conflict between the post and the news. I couldn't find it.

Anyway, your insight on the VOW's is one that people should take heed of and watch for. I would expect that there will be be some conflicts. As you know the ways the rules work, is that NAR sets the model rules, the states adopt with amendments and the corresponding MLS's then can adopt. The conflicts will then show up at the local level.

The original dispute that ultimately lead to the lawsuit was after the policy was approved but well before the policy would go into effect. I would believe that policy will soon be re-stated and we can all become acquainted ( re-acquainted) with what the policy is and how it is to be implemented.

Looking forward to our next conversation. Let's plan it. We could do a picnic lunch in each area, and have a wonderful " Let's Do Lunch" type of virtual meeting.

6:10pm • #9
157,788 Points 18 Featured Posts Localism Sponsor Outside Blog

William, I agree with the others about the internet. I was anti -VOW that is why I started my 1st website to beat the vows at their own game. Then came blogs and the social networks. In many ways we've become the vows. We're generating our own leads. My listings now go on 53 websites - the more the merrier.

8:30pm • #10
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Thanks Mitchell, always appreciate the insight. But I will add that VOW's are here to stay and we will most likely more of them coming on line. But as you say, the viral marketing approach may will be the better of the competitors.

9:08pm • #11
183,038 Points 11 Featured Posts Outside Blog

William I have made it a point to print out the front page of each website I will put a listing on. I do quite a few and keep adding on....I did drop Craigs List cause it seemed to attract crack-pots. Anyway I put these pages in my Seller presentation and ask them to compare!

9:10pm • #12
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Joan, that is a great visual that can also be useful for the seller to go and see how their listing compares with others that are similar. Good idea and everything helps, especially if thay are not familiar with the site. Well done Joan.

10:18pm • #13

William, Although I'm pleased the DOJ and NAR came to a settlement I can't shake the thought that the proliferation of multiple portals, web sites and Internet listing kiosks will once again confuse the consumer. I imagine one hefty challenge will be to aggregate all these data "points" of light -- or, pray tell -- will the industry once again reap the benefit of fragmentation? 

Blogger To Be Named Later
10:58pm • #14
302,787 Points 12 Featured Posts Localism Sponsor Outside Blog

Hi William,

Thanks so much for the info on the DOJ.

 As for you comment "all agents are not equal in their Internet marketing efforts" so true. I'll be adding your verbiage to my listing presentation, "marketing efforts and online marketing presence are not the same." Actually I think I'll add it to my seller's guide. Thanks!

10:58pm • #15
265,848 Points 59 Featured Posts Outside Blog

You are on top of things William, you're a very eclectic writer ... bringing to light a variety of news & views.  In hindsight, it isn't hard to see why you're such a valuable contributor here.  Bottom line for me, I'd hire you or recommend you any day of the week.  The Internet has proved more valuable than many ever expected ...

10:58pm • #16
123,250 Points 1 Featured Post Hit Router

Ok,  so what I am reading seems to be that now discount internet brokers can have access to the MLS data without being a member of the MLS?  How does that create a "fair" place to compete.  Local agents keep the MLS maintained and running with their time and money and internet brokers, who may not even be in the same city now get access to the MLS for nothing?

Am I reading that right?  Because as I understood it, any online broker could have had access to any MLS before this by simply joining the MLS and supporting the maintenance and upkeep of the MLS, right?

So let's say someone has an online brokerage in El Paso and they show Katy Texas listings on their site...does that mean if someone hires that online brokerage that the listing agent is responsible for the showings? 

I guess I don't get the real impact of what this decision is doing. 

11:06pm • #17
156,607 Points 6 Featured Posts Localism Sponsor Outside Blog Hit Router

I am obviously missing the boat.  Could someone help out a "trying-to-learn-the-internet-novice" and tell me, in real laymans terms, what this decision means? (An example would be greatly helpful). Also, what is a VOW?  I hate being dumb, but I would feel dumber not asking the question. Thanks for anyone who can give some help!

11:06pm • #18
112,751 Points 1 Featured Post Localism Sponsor

WASHINGTON (AP) -- The Justice Department gave a boost Tuesday to online real estate brokers - and potentially their clients - by forcing new industry policies to give Internet-based agents access to home listings they were previously denied.

The way I read it some guy in Jersey who is a "broker"  in  San Diego (but never been there) will be listing homes for $500.00 and paying out 1% to William.

How does that help?

11:09pm • #19
156,607 Points 6 Featured Posts Localism Sponsor Outside Blog Hit Router

How were agents denied access to listed homes?  I guess I have never heard of internet based agents.  Maybe they haven't come to California yet.  If Larry is right, it puts agents listing homes out of the area in a whole new light!  Is this what we have to look forward to? How is this a win-win situation?  Boy, am I confused!

11:14pm • #21
112,751 Points 1 Featured Post Localism Sponsor

Paula- We have one now (I wont say who) but they charge sellers next to nothing and we have to set appointments through the seller and deal with them from start to finish. 

That brings up a great point right?  Are we crossing the line as a buyers agent when the seller (not their Realtor) works the deal with us?  Or is the listing agent not doing their job as the listing agent for their client?

 

11:24pm • #22
316,436 Points 1 Featured Post Outside Blog

I guess that I don't see this as a win, we pay NAR dues, the internet discounters don't, but they get access to the MLS.  As I am contemplating the increase of our dues which are due again July 1st, I am really having a hard time seeing a victory in this for us.  Sounds like we get to pay dues to our local board, state board, NAR who owns the information contained on the MLS, and have no more advantage as far as access than anyone else.  If it looks like a cowpie, smells like a cowpie, and tastes like a cowpie, it probably is a bunch of crap!

11:32pm • #23
126,228 Points 5 Featured Posts Localism Sponsor Outside Blog

It's about time this issue was settled.  Now I'd like to see DOJ turn its attention to a couple dozen other monopolies that do far more damage to the consumer every day than the real estate industry.  We'll see if that happens..

11:38pm • #24
391,298 Points 23 Featured Posts Outside Blog

William,

A lot of brokers would not consider this a win. They would be dreaming of the green pastures of the past. THe past is not going to come. The settlement is pretty much useless now after 3 years, as VOW model is, I think, dead.

Internet and availability of the information to the consumers is the reality. Pretty much the same information as we get. So the consumer does not have to deal with the Realtor, unless they choose to.

What do we need to do to be chosen? Because today it is not in our corner. We get it, we win. We don't get it ... then we lose.

11:59pm • #25
MAY
28
2008
112,751 Points 1 Featured Post Localism Sponsor

Wayzata- Maybe they could work on the murders of 17,000 people every year?

12:04am • #26
156,607 Points 6 Featured Posts Localism Sponsor Outside Blog Hit Router

I am assuming information not given to the public would be confidential agent information and access information.  Am I correct in this assumption?

12:05am • #27
262,377 Points 2 Featured Posts Outside Blog

William, I've been vigilantly watching this for some time now and it will absolutely be interesting to witness, as an extension of settlement, if discount brokerages, indeed, remain free from discrimination as a result of favoritism, self-interest, bias or deception from any NAR supported, web-based entity; and, further, if NAR, indeed, conforms to the newly established standards and rules based on revision as necessitated by the agreement with the DOJ. Hope this day finds you in good health, sir.

12:21am • #28
1 Featured Post

This announcement is welcome but I have yet to find the actual text of what was agreed on.

12:21am • #29
289,609 Points 4 Featured Posts Localism Sponsor Outside Blog

All the more reason to keep up with AR, and follow people like you... so I can keep up with the ever-evolving pace of the internet!

1:50am • #30
361,431 Points 3 Featured Posts Localism Sponsor Outside Blog

I think most everybody will readily admit that the internet is extremely important in marketing homes today.

2:23am • #31
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Andrew, an excellent perception. With more and more REALTORS blogging and submitting their own listings through their own respective sites and the myriad of others, they are beginning to compete with the aggregator sites and are generating their own leads. As more and more REALTORS enter and win that battle, it helps to disencentivise the aggregators if more and more do not need or want to buy those leads. SEO may actually be the new leveler in the equation.

2:28am • #32
409,415 Points 74 Featured Posts Outside Blog

William,

I guess we shall soon know how it will effect us in the near future. I see the Internet as being the main hub for buyers and sellers. But I still believe in traditional ways too...not every consumer uses the Internet...some of our older clients don't even have Internet or fax capability yet they claim to have found us on line.

6:18am • #34
350,581 Points 3 Featured Posts Outside Blog

This is an opportunity for e-Pro folks to scream their designation loud and clear. Hey Neal...lots of older folks use the library computer...and are taking classes offered by various cities .

6:59am • #35
148,977 Points 4 Featured Posts Localism Sponsor Outside Blog Hit Router

William,

I've read the posts several times and I understand why posting listings on the internet will increase the chances of it selling. 

Is this ruling effectively allowing a seller in Alyce-in-wonder-country list a home for sale in the US on MLS without being a member?

7:03am • #36
153,808 Points 5 Featured Posts Localism Sponsor Outside Blog

Interesting announcement but I am not sure this truly over and I expect to see and hear more issues that could arise from this decision.

8:33am • #37
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Good Morning Lynda, Thanks you so much for appreciating this post and finding something useful that you can use with your clients. I am still a newbie when it comes to really learning all the different things we can do to really make a difference. Thankfully I am a work in progress, the operative word being " progress".

10:59am • #38
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Jason, Thank you so very much. WOW, those were some comments my friend. Here, I have been frustrated that my writing is all over the boards and not centered. My mind wants to go in so many different directions. It seems there is just too much out there to be able to connect it all together. My intended focus was to concentrate on Localism with market reports, listing displays and I seem to be everywhere but there. I have always liked the word "eclectic" and maybe I should see that it might be the defining difference for me. Thanks you for calling this out in this way.

11:07am • #39
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hello Ron, Thanks for dropping by and sharing your perspective and your questions.

To reframe your first statement, if it were me, I would change the words" discount internet brokers" to Virtual Real Estate Brokerage".

With listings placed in so many locations on the internet, consumers have many choices today from where to get information. You and your brokerage may be one of them.

IMHO, most real estate is relationship based. Consumers are free  to choose with whom they create  a relationship.

As to your last question, if it were me, I would consult with your own brokerage in answering that question.

 

12:34pm • #40
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hello Paula, Thanks for your question. The answer to your question in exact terms will be made clear in a short time. The lawsuit is over and that is good news. How the agreement will ulitmeatly manifest itself is to be seen. NAR will be putting out statements shortly and your state and local association and MLS will have more for you as they begin the process of sorting out the details. I haven't personnaly seen the agreement and it would be difficult for me to speculate on that.

12:40pm • #41
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hello Larry, There are many business models in play in the real estate profession, just as there are in many other industries. For instance , there are stock brokerages that charge their clients one way and there are other less costly services available for those that may seek those out. Consumers have many choices and for quite some time they have had those choices. As I mentioned in some previous comments, IMHO, real estate is relationship based and actually quite local. I don't see that as changing much for the consumer and the biggest financial decisions they make in their lives.

12:49pm • #42
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Paula, On your second entry, you said "I guess I have never heard of internet based agents". Yes, there are a number of Virtual Real Estate Brokerages. If you haven't heard of them, chances are they have had little or no impact at all on your business.

1:00pm • #44
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi David, Thanks for dropping by. Time will tell and I am sure over time, it will be very interesting to see how all this is manifested into the real estate practice. Now that real estate is forced ahead in the technology curve, isn't it amazing how many resources are available to all who are willing to partake of them. With change, there is always some resistance to it. The real estate profession is rapidly changing and with it, new opportunities are available to everyone. Some will seize them and others will ignore them.

1:15pm • #46
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Larry, The only error of crossing the line for a buyer's agent is if they fail to clearly remind the seller in writing that they only represent the buyer. As to the half of that question, it is up to the respective departments of real estate to determine that.

1:25pm • #47
260,536 Points 30 Featured Posts Outside Blog

William- Way over my head at this time....and as the dust settles I will be watching for all the answers.  Thanks. and you have a good point about many sellers not using the Internet the same as Buyers...

1:40pm • #48
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Tony and Darcy, NAR does not own the MLS information. Your brokerage through membership in the local or regional MLS , gives permission to REALTOR.com to present and distribute it. NAR owns 4% of the financial interest in REALTOR.com.

As a member of NAR, you voluntarily agree to the higher standards of practice and are provided tools to implement them in your practice. You subscribe to a stringent set of standards of practice contained  in the REALTOR Code of Ethics. Your membership is voluntary up to the point of where you choose to work. If your Brokerage is a member, you must be a member as you are tied to your Brokers choice in being a member or not.

None of this is mandated. Just like consumers, we all have many choices and it sounds like you may want to review some of the choices you have made.

 

1:44pm • #49
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Eric, Thanks for sharing your perspective.

1:58pm • #50
606,886 Points 80 Featured Posts Outside Blog

I read that!  The Internet is the way to go!

3:38pm • #53
700,285 Points 72 Featured Posts Localism Sponsor Outside Blog

This is a question I have.  If the Internet based agent in New Jersey is licensed in California, and is representing a client in that state, does an individual listing agent have to pay a coop commission if Internet Guy is not around to open the doors for the clients?  Can an agent refuse to open the door unless the so called buyer broker is present?  Just curious.

Sounds like a lot of interesting procuring cause issues here.  I can see Internet guy as a listing agent, but as a buyer broker, I can't

 

3:58pm • #54
841,790 Points 213 Featured Posts Localism Sponsor Outside Blog Hit Router

In my opinion, the details of the settlement are simply of no importance since they are not Draconian and affect only a few broker models anyway. 

I'm just simply glad that it appears that it will soon be over.

5:22pm • #55
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hello Jon, you have expressed a most interesting perspective. Thank you for coming by and sharing it.

Hi Larry, that is not what the antitrust unit of the Department of Justice does :-)

Dear Paula, a fair assumption.

Hello Joe, I am sure it will become available soon.

Hi Susie, ActiveRain does provide so much doesn't it? It is an awesome resource and opportunity. I always appreciate your insight.

Christine, thanks for dropping by. It is indeed!

Hi Maureen, as all the information comes to light, all of us will get the reminders. The pursuit of real estate goes on. Thanks for dropping by.

Hi Neal, your comments are a good reminder. Thank you for sharing that valuable insight.

Hi Sally and David, for sure! e-PROs rock!

Hi Leolinda, You do not have to belong to NAR to be a member of the local MLS and to input at listing.

Hey Sam, there certainly is that possibility. We shall see.

Hi Kathy, I am so glad it is over. What happens next we shall all see. In the meantime, we all have work to do. Your head is in the right place.

5:31pm • #56
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hello Lawrence, thank you so much for the links, normally I don't put links in the comments but these times may require exceptions to the rule. Thanks for dropping by and sharing.

Jim, you bet! And I think we are the lucky ones that are ahead of the curve.

Patricia, these are great questions for you and your broker to discuss. They are simply not an area for discussion that I would consider myself expert in. The answers may have legal implications and I am not a lawyer. But I do appreciate you sharing them with us as others likely have the same question. Thanks for dropping by.

5:40pm • #57
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Lenn, Me Too! And you are so right. Whatever the local associations/MLS do to impliment the new policy, we each only have to answer to the rules of which we have each agreed to abide by our membership in that respective organization. Great reponse and I am sure glad you offered it here for others to see and take advantage of your sage wisdom.

5:45pm • #58
112,751 Points 1 Featured Post Localism Sponsor

William- I agree, my point was we should not have to deal with the situation and neither should the internet based  brokers client.

10:28pm • #59
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Larry, Thanks for clarifying that. I do understand your point.

10:34pm • #60
157,788 Points 18 Featured Posts Localism Sponsor Outside Blog

Maybe I'm naive but I don't see these websites ever becoming anything more than media/advertising companies. Even if they have brokers licenses. I think they will make their money from selling leads and selling advertising. I can't see a website being involved in the real estate transaction. Why would a home owner in San Diego list with a broker in New Jersey? Real Estate is still local.

11:27pm • #61
MAY
29
2008

Hi William, I totally agree with you.  I look for just about everything on the internet and do most of my shopping online as well so it would make sense that everyone else is doing the same thing.

12:13am • #62
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Mitchell, Though it is hard to imagine,as many changes exist today that 5 years ago would have been unimaginable, we are in flux and it will be quite some time before the dust settles and a new direction for the real estate transaction transforms.

I see possibilities and yet would have no way to predict what that day in future looks like. Perhaps a hybrid version of the way business is conducted to today. The online transaction may in fact be the future. With the advent of our RELAY system for the on-line transaction, electronic signatures, the future could be some form of what we couldn't even fathom today. Yet, visionaries will tell you that we will have just such a system within a few short years and maybe even sooner.

The best way to handle all of the this as Howard Brinton would say is to " Get out of judgment and into curiosity". The future is yours, seize it.

8:21am • #63
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Megan, it does make perfect sense. With the advent of the internet, all generations could think of the internet empowerment as having a perfect filing cabinet delivered to your home with essentially everything in the world condensed to a tiny file. It awaits your discovery of it.

8:50am • #64
191,043 Points Outside Blog

The more educated the client is, the more they rely on the internet to provide information before contacting an agent.

The world has changed.

9:01am • #65
MAY
30
2008
7 Featured Posts

OK.  If I am tracking this...

DOJ filed a suit meant to prohibit allegedly anti competitive practices of MLS members - IN THE INTEREST OF PROHIBITING "PRICE FIXING", INCREASING COMPETITION, AND THUS LOWERING CONSUMER COMMISSION COSTS INCURRED DURING REAL ESTATE TRANSACTIONS. 

THE DOJ SUIT SUPPORTED BROKERS OR AGENTS WITH LOWER COST BUSINESS MODELS AGAINST THE "OLD STYLE" BROKERS WHO ACTUALLY PUT TIME AND EFFORT INTO "SERVING, ADVISING, and PROTECTING" CONSUMERS.  

THE DOJ WOULD PRESUMABLY BENEFIT CONSUMERS BY MAKING LOWER COST COMMISSION MODELS MORE AVAILABLE. 

All this came about because the MLS's did not want to share listings or commissions with "middlemen" who did not bring any real value to the transaction other than placing listings online. 

The proposed settlement, however, clears the way to turn more web savvy agents or brokers into middlemen, adds a whole new layer to the commission sharing that already goes on, which drives up costs for the poor Realtor who is listing or selling homes in the trenches by actually,<GASP> spending TIME and MONEY interfacing with highly variable and indecisive human transaction units.

END RESULT....  Consumers may end up paying more for actual Realtor services because they poor agent now has to give away more of his or her commission to middlemen.  Rates at street level may have to increase to allow for SOMEBODY to actually "serve, advise, and protect" the consumer.

Thank God the DOJ is protecting consumers...  (now - tell me again... who put them up to this)? 

What am I missing here? 

6:06am • #67
MAY
31
2008
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Lonn, You aren't missing anything and I think you have it close to right. The new business models ( middlemen) are what we as an industry must learn to wean ourselves from if their valuable service ( pun intended) is expected to ever be minimized. If agents buy from them, they see the value. Teach the agent to fish better and there is no more need.

What we are doing with our efforts in localism and SEO optimization,work directly against the middle man, which is where he started out. The information and the better, the more we attract back the consumer.

SEO just because there is an unfavorable business model out there should not scare us away. It should encourage us to do it better and we will.

5:42pm • #68
JUN
02
2008

In my opinion, those lead-capturing websites that sell leads to Realtors actually cost the consumer more than if they, the consumers, just deal directly with agents.

9:23am • #69
378,929 Points 63 Featured Posts Localism Sponsor Outside Blog

Hello Stephen, I can attest to what you are saying. Sometimes the costs are not just money but in many ways a sense of fair play. With RESPA that governed how you could compensate or remunerate someone else almost silent on this 3rd party referral stuff is amazing. You might find it interesting to do a little research and understand who and how RESPA came about. If you knew the story behind it, you might better understand how today the 3rd party aggregators capitalize on our system. If compensations are too high, that is an argument that others can argue. But at least for the number of years I have been involved and I have seen testimony for many decades prior, the REALTORS brought forth substantive change and protect as the Trustees of the land , the rights of private property owners. They work and are involved in the communities from which they come. Some remarkable even amazing efforts have been contributed. The 3rd party aggregators contribute NOTHING. They simply take from the system. Yet they are rewarded as having a right. It is hard to fathom something so unfair but life is NOT necessarily fair. It is driven by money and power and that goes where it will. Like a screw to a magnet. And if you can visualize that, visualize now a piece of ugly scrap metal and the magnet and you will see that the screw is greatly overshadowed. What sticks is not always pretty.

10:09am • #70

Good point, William. RESPA is a consumer oriented statute created by HUD to keep settlement fees down. By paying 3rd parties for leads, this is in contradiction to RESPA's goal.

10:59am • #71
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Hi Stephen, Thanks for dropping by and sharing your great insight here. Contradiction does seem to be the rule today, doesn't it? But the best way to fully appreciate it is to " follow the money".

11:17am • #72
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William wrote:

 

"Hi Dean, my perspective , though I didn't make it very clear was that sellers should also be taking advantage of agents that are internet savvy to market their listings. Sellers spend less time looking at real estate on line to know how does the market job of exposing the listed properties.  At least it seems to be the case here in San Diego."

That is an excellent point. One of the most unrealistic and useless sales tools is the stand alone website created for a property address. The 123 Main St. website rarely accumulates any Google SEO juice, remains buried on searches, and is obsolete by the time the house is ready to move.

A blog is the perfect tool to SEO a property listing.

dean

12:05pm • #73
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Dean, From the perspective of Google Juice, that may be true. But until I get that Google Juice , at least with the sign rider of the site web address, I have received dozens of calls or inquires including listings, informed calls directly from the site. Unless I am missing something, and would get that activity anyway if there were no property website,  then It would seem that this is yet another arrow in the quiver of marketing tools. Direct sales from the unique property site. Yes, and I think it is useful to have it all. I certainly have no empirical evidence to the contrary but certainly appreciate your thoughts on the subject.

1:55pm • #74

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San Diego Real Estate Voice authored by William Johnson

San Diego, CA

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RE/MAX Associates

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