As the voice for San Diego real estate I am pleased to announce that in a just released news items, NAR has settled with the Justice Department. "REALTORS Settle Case with US" and " NAR,DOJ Agree on MLS Policy".
This settlement which I am sure comes as a relief to REALTORS and all concerned, will allow on-line brokerages access to listings that were denied in previous rules in the MLS Model Rules.
NAR feels that this is a win-win and will neither pay a fine nor have to admit any liability as part of the settlement. Dick Gaylord, our 2008 NAR President said "Thanks to Realtors, consumers can access detailed information about millions of properties for sale across the country."
One interesting point that was brought out in a report filed by the Justice Department and the Trade Commission was the home buyers use the the web for searching properties more than they do in calling from "For Sale" signs.
This report and this settlement is great news for all REALTORS. If we didn't already have enough, we now have more than a suitable quantity of empirical evidence to convince home sellers that the internet is the strongest and best marketing tool for exposing their properties.
Amended to add the following: With 84% of Buyers using the internet first to search for properties it is imperative to have the best internet marketing strategy. We should also be impressing on the sellers that all agents are not equal in their internet marketing efforts. Sellers should really check out the connectivity and internet savvy of the agents they are interviewing and hire the agent that can implement the best overall internet and traditional marketing strategy for their listing.
Comments(71)