Home : Blogs : Karen Dembsky, Atlanta Home Staging : Karen 's Blog

To WOW = Know your real estate market and demographics!

Extra space in a home, an over-sized room, a unique condition or feature . . . all of these things in a home get me pumped up to do something distinctive. I always use good taste, but I like to apply an unexpected or memorable visual for home buyers, helping them realize this space could be theirs to enjoy on a daily basis!

Generally, in a very short period of time I can create a unique presentation. I find it a challenge and the end result rewarding!

With so many homes on the market, a staged home has the opportunity to create a WOW.

And if a home owner pays to have a vacant home staged, they are paying for a WOW; and should receive that WOW.

I won the bid to stage this great home in Atlanta, just a few miles from Georgia Tech. I spent some time researching the demographics and conjured up a few ideas that would put a smile on the faces of the population of home buyers that would be scouting this neighborhood for their future habitat needs.

I also considered the Realtors in this area and what would please them and make them anxious to have an opportunity to show this home.

Here's a sample of my home staging touches that I consider out-of-the-norm, but very well may clinch the sale. At the same time, these are generic enough to appeal to that general audience!

Moral of the STORY:

To WOW = Know your real estate market and demographics!

CHESS, ANYONE? There's a game with your name on it at

1029 Longley Avenue

Atlanta, GA

How folks live in a home is their business, how folks present the home for sale is my business!

For tips on how to prepare your home for sale and information on staging a home in Atlanta, visit the web site of PEACHTREE HOME STAGING or call us at 770 595-8809. If you would like to e-mail us specific questions our address is: Karen@PeachtreeHomeStaging.com

Peachtree Home Staging is a proud APPROVED Business of the Greater Atlanta Better Business Bureau.

Peachtree Home Staging Serves all of Metro Atlanta: Coweta, DeKalb, Douglas, Fayette, Fulton and Gwinnett counties in Georgia, including, Alpharetta, Atlanta, Brooks, Chamblee, Decatur, Douglasville, Duluth, Dunwoody, Fairburn, Fayetteville, Jonesboro, Lawrenceville, Lilburn, McDonough, Newnan, Norcross, Peachtree City, Roswell, Sandy Springs, Senoia, Sharpsburg, Stockbridge, Tucker, and Tyrone

Peachtree Home Staging The Experts in Atlanta Home Staging Diversity

How folks live in a home is their business, how folks present the home for sale is our business!

For tips on how to prepare your home for sale and information on staging a home in Atlanta, visit the web site of PEACHTREE HOME STAGING or call us at 770 595-8809.

We do occupied and vacant home staging with professional perfection!

Peachtree Home Staging is a proud APPROVED AND ACCREDITED Business of the Greater Atlanta Better Business Bureau (BBB) and the Georgia State President of the Real Estate Staging Association (RESA)

Posted by Karen Dembsky, Atlanta Home Staging on 05/27/2008 09:16 PM

Comments (17)

Home Staging in the Home Selling Channel

home stager atlanta, home staging atlanta, fulton county, real estate staging in atlanta

This post has been included in Georgia Information Fulton County, GA Information Atlanta, GA Information
Post is included in group: Georgia Real Estate
Post is included in group: Prudential Network
Post is included in group: RE/MAX Active Rain Bloggers
Post is included in group: Stage It Forward...
Post is included in group: Staging "Before" & "After" Pictures

17 Comments on To WOW = Know your real estate market and demographics!

MAY

2008

Karen,

You are so right on. I had an agent ask me to look at some condos he had listed. The target market was student housing. The owners wife had staged the units with very traditional furnishings. I told him that students looking at this would think they were still at home. He laughed and said that was what one student had said. "This looks like my mom's house." The agent couldn't convince the owners to do anything different, maybe in a few months when units don't sell they will give me a call. But at least I know the agent understood that I knew what I was talking about.

Very nicely staged!

Well done. I like the demographic idea. I think that would be very helpful reaching out to the right client...

Was just talking with Melissa Galt, in Atlanta about this very thing today. She would love this staging. Good job. Did you know she's selling a huge warehouse of accessories from the store she had in the area for two years? Perfect for lifestyle and luxury home staging.

MAY

2008

Hi Donna! Thank you so much for stopping by -- you are so right about the older look in a young neighborhood!

Hello Susan! Thank you! Glad you liked it.

Thx, Leslie! I think it is key. When I do a neighborhood house that would more than likely attract families with small children, I like to do a vignette with toys, a few books, and a board game. Those little touches can make a big difference.

Hi Terrylynn! It's always a treat to have to stop by. Thx for the info!

The wow says it all, you have to do what it takes to make the home memorable in the buyer's mind.

Hello Karen, I just love your line "How folks live in a home is their business, how folks present the home for sale is my business!" As you know, Linda is a big subscriber of knowing the demographics. This approach has served her well. Good to hear from you...

Hi Cari! Thx for the confirmation! Make it memorable; otherwise, why bother?

Hello there, Gary! I was looking for you guys last night! Glad your loving that line. I used to have it "How one lives in a home . . ." It was my Dad's idea actually to warm it up by using the word "folks" and I absolutely loved that suggestion. So it is now my official trademark and goes on everthing! Talk to you soon!

Karen, You've done a terrific job....and you added that WOW factor! Congratulations on a beautifully staged home.

Hi Carole! You must really LOVE my staging, 'cause you commented 3 times! LOL

You are speaking my language girlfriend! DEMOGRAPHICS are so important! I just asked a Realtor this week what the demographic was for the neighborhood I was doing a vacant home bid on and she really didn't know. I drove through the area and close by was an elementary school and middle school about 2 blocks away - I noticed kids toys, basketball hoops etc. I'd say it's families with school aged kids and that's important to keep in mind when staging.

Very timely post Karen D. Hope you're well in Atlanta!

Great advice Karen. That is exactly my phylosophy! I always like to create a theme where the buyer wants to go peek at the next room to find another clue! That way the buyers agent won't just whisk them through the property onto the next... they may linger a little longer "feel" it could be their home! Thanks for sharing.

MAY

2008

Hey there, Karen O! Doing well in Atlanta! And, you in Texas? My sister is moving to Texas in September. I will see her this weekend and am anxious to get the details of her move. Your suggestions regarding driving around is a good one! It will tell a lot. Take care.

Hi Renee! Lingering is very good . . . offers often follow lingering! Bet you do awesome work! Thx for the comment.

Very well written and well staged, Karen! I recently staged a home with a very formal living room. When the family moved in, many years ago, this would have been very popular. Today the neighborhood is oriented to families with children with no real use for a large formal room. I chose to furnish this room as a "family room" to be more functional and emotionally appealing. Always smart to know your buyers for a property.

Thx Sharon! I am dealing with one of those LARGE FORMAL living rooms now Since theere is also a HUGE family room, I'm thinking Library . . . we shall see!

Leave a response…

Name:

Email:
(optional)

Comment:

What does the graphic say?