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Someone In That Company Blogs!

By
Real Estate Agent with John R. Wood Properties

I took a quick and unexpected road trip with a friend of mine this weekend up the coast.  She asked me to tag along to meet some of her friends who were down from Michigan for the weekend so we packed up, drove to the Tampa area, met the friends, packed up and drove home. 

Had I made a better plan I would've made arrangements to meet some of my blogging buddies in the area but unfortunately, time didn't permit.

As we were on our way home, we took the long way because there were areas that I hadn't seen before and it's always interesting to me when buyers call and say, "We're thinking about buying property in Naples or other areas along the Gulf". 

It's good to at least have an idea of what they're comparing Naples to...right?

Anyway, we're I don't know how long into the trip when we arrive at an intersection...I don't know where we are we're just heading towards Naples...so we're between Naples and Tampa at this point.

So here I am checking out everything at the intersection when I spot the logo below on a building:

Picture of Real Estate Brokerage: Beach & Luxury Realty Inc

I said to my friend, see that real estate company over there?  She replied, yeah.  I said, someone from that company blogs on Active Rain.

FOR THE LIFE OF ME I COULDN'T REMEMBER WHO IT WAS!

Regardless, my friend was overwhelmed.  It was just another firm reminder that Active Rain is a SUPERIOR place to get to know other agents across the country.  How cool was it that even though I didn't know where I was, I knew I had something in common with someone who lived there. :)

Had it not been so early in the morning and had Beach & Luxury Realty, Inc.  been open, I would've stopped in and said hello to the BLR Guy.

Granted, I would've had to go in and say, I need to speak with the blogger please. :)

Good Job To You BLR Guyand your branding!  Had you not been using your picture instead of your business logo, I would've never known I was in your neighborhood and that drive would've been just another ordinary drive!

Best Regards,

Your Naples Smart Girl!

Posted by

Serving my purpose through content-rich information about Naples, Florida real estate!

Best Regards!

Naples Real Estate

Shannon Lefevre, PA
Your Naples Smart Girl!
239-595-6223

“The opinions expressed herein are those of the author and do not necessarily represent the views of John R. Wood Realtors.”

 

Josh Perrington
Arkshire Financial - Marietta, GA

Good stuff Shannon!!  Maybe I'll start using my logo more... ;)

May 28, 2008 10:00 AM
Shannon Lefevre
John R. Wood Properties - Naples, FL
Shannon Lefevre, PA Your Naples Smart Girl

JOSH:  I actually thought that was a silly thing to do until I saw it on the building.  If your logo is exposed in a great location, it might be the way to go...just don't forget to show us your face too! :)

May 28, 2008 10:02 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Shannon- I love your pink backround and your banner, it is soft and gentle yet inviting.

May 28, 2008 10:02 AM
Sylvie Dolley
My Home Group Real Estate LLC - Litchfield Park, AZ
CHMS, ePRO, SFR Phoenix Arizona Real Estate 602-32

Shannon,

Logos are nice but I think that both are important.  I am affilated with Coldwell Banker and there are a lot of us, so I need to get my picture out there so that I can be remembered as well as my logo.  Great Post and sounds like you had fun!

Take Care & Have a Great '08!

May 28, 2008 10:24 AM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

SHANNON - I've found myself doing the same thing when I read news reports or see them on TV.  After a recent tornado, I reached out to check on a fellow Rainer because I knew that she wrote about the area.

May 28, 2008 10:27 AM
Robin Sherman
www.PensacolaForYou.com - Grand Points Realty - Pensacola, FL
Search Pensacola Homes, For Sale - Pensacola FL Neighborhoods

Great post. It shows how tuned it you are to your network. Good job. (I also like the look of your blog!)

May 28, 2008 12:08 PM
Anonymous
Anonymous

Thank you Shannon for the kind words in your post. This is just more proof that blogging here on AR works. I'm glad BLR Guy used the logo in place of the picture...that is the best branding he could have done for our company!

May 28, 2008 01:28 PM
#7
Cris Burlew
Beach & Luxury Realty, Inc. - Saint Pete Beach, FL
Broker ~ St Pete Beach FL Real Estate

Thank you Shannon for the kind words in your post. This is just more proof that blogging here on AR works. I'm glad BLR Guy used the logo in place of the picture...that is the best branding he could have done for our company!

Sorry...somehow, I got knocked out while typing!

May 28, 2008 01:30 PM
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru

Shannon, branding is a key element in marketing. For Rick to use his logo instead of his picture probably sets him head and feet above all the rest.

May 28, 2008 03:39 PM
Jan Evett
The Premier Property Group LLC - Rosemary Beach, FL
Broker Associate, 20 years+ in real estate

Shannon,

I find it interesting that even though we are up to 89,000+ members, it seems the world inside the Rain is getting smaller as we get to know each other better through posts, comments, and interaction. Very cool.

May 28, 2008 03:45 PM
Natalie Langford
Realty Negotiations - Winchester, VA
Winchester, VA Real Estate

"I would've had to go in and say, I need to speak with the blogger please. :)"

Too funny!  You could go into our local association office with the above q and they'd know it was me you were talking about! 

May 28, 2008 04:31 PM
Kevin O'Shea
Coldwell Banker - White Plains, NY
White Plains, NY Real Estate

Very cool, it's amazing how we remember things like that.

All the best!

May 28, 2008 04:53 PM
blreast therealty4u
Beach and Luxury Realty, Inc. - New Smyrna Beach, FL

So sorry  Smart Shannon:

  That you missed meeting the blogging blrguy in person...

  Yes..what a shame!  ... it could of been another memorable highlight of your road trip....LOL maybe next time..

    The CEO Snowball would  likely of met you at the door , if you were at the right office!!!

(And for those in the know.. the blrguy's mugg shot- ... is contained within his blogg for his readers...- as well as that of  a Beach & Luxury Realty, Inc.  Realtor who works in the Naples market too!)

    And that you know him only by his BLR brand  logo..   doubt anybody will be complaining about that... (as you've seen.. the blrguy also knows how to locate his office at  well traveled locations for visibility as well).

 

     Whether you use his name or his BLR  Logo...   

         that's likely more than  A O. K. with him.. either way..

 

    as anyone who has ever owned a business knows...

      since you  eat, sleep , and live it      24/7....

             YOU often become one and the same... anyway!

                                  

            

                          ...

                        

May 28, 2008 08:40 PM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Shannon that is so funny that you recognized the BLR guy. I have seen him around AR too and noticed the logo. Too bad you did not get to meet.

May 28, 2008 11:48 PM
* Rate A Home
Rate A Home - Saugatuck, MI

Shannon, nice ThemThem to BLR Guy and the AR Network. It's the power of The Rain!

Duane

May 29, 2008 12:09 AM
BLR Guy
BLRGUY(Beach & Luxury Realty Inc) - Saint Pete Beach, FL

Shannon,I am touched and flattered by your post!It means so much to me coming from someone who gets it and is very successful in this business!

I am on here pushing my agents and my company...not me...that is why I have a company logo on here(instead of me) and it works!

Thanks again so much!

BLRGUY

May 29, 2008 12:42 AM
Jolynne Photography, Creative Wedding Photography, Family Portraits, Bar Mitzvahs
Jolynne Photography - Hemet, CA
Bat Mitzvahs, Senior Pictures, Event Photography

In my small community, my picture is better branding than my company logo...still, I love this story. Great job BLR!

AR may bring you business...and stalkers!

May 29, 2008 03:13 AM
Jeremiah Wean
Lakewood Lending Group, LLC (NMLS#132141) - Indianapolis, IN
NMLS#132221

Driving around and running into other in Active Rain, even when you don't try.  Now I'm going to have to check out his blogs. :)

Jun 16, 2008 01:41 PM
Mindy & Jay Robbins
Robbins Real Estate - Dallas, TX
Expect Excellence from Robbins Real Estate

Im heading to Phoenix in a couple of weeks.  Ill keep an eye out for signs or advertising from fellow AR members.  Thanks for sharing.

Jun 16, 2008 02:16 PM