Commenting is most often considered a means of gaining points. Those points have their use but are often a detriment to the main focus of ActiveRain. It’s not about the points. It’s about the quality of marketing.
Commenting is a marketing tool. It’s a tool that benefits the blogger. When one comments on a blog post, it’s important to be mindful of the fact that the post was written for consumers to read. There is a target of marketing for each blog post, and that target will be reading the comments, along with the post.
To write a comment, and have that one thought in mind, will change the flavor of many of the comments that are submitted here. Comments should be promoting the focus of the blog post and the blogger. “Promoting” is a task that should be accomplished with every comment.
When you’re commenting on a post, be aware of how the reader will interpret what you’re writing for a comment. The comments should not only be complimentary, but they should also complement the meaning of the post and the value shared by the blogger.
If there’s a challenge to be made, do it professionally. Another thought would be to discuss it in a blog post of your own and not sabotage the thoughts of the original blogger. Commenting, by using common sense and the golden rule, always works well for everyone.
Just another thought for the moment….
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